Agility SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3534

SWOT Analysis of Agility with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Freight Forwarding


Transportation & Logistics

Tagline/ Slogan

A New Logistics Leader


Agility understands emerging markets - their needs and unique challenges



Businesses with transportation requirement

Target Group

Automotive, Hi Tech, Fashion & Retail, FMCG, Food & Beverage, Medical, Industrial, Chemicals and Oil and Gas


Expertise in emerging markets

SWOT Analysis


1. It has its more than 550 offices in 100 countries
2. Agility was named a top ten 3PL provider by industry analysts Armstrong and Armstrong
3. Agility has more than 32,000 employees worldwide and annual revenues of close to $6 billion
4.In 2011 it has got Green and Corporate Social Responsibility Award by Vietnam Supply Chain Community


1. Limited global penetration in the rural areas and interiors
2. Brand recall is not as much as the leading companies in the same segment


1. It has 2.15 million square meters of warehousing space around the world which can help them to increase scale of operations globally
2.It has 5.55 million square meters of open yard storage
3. It has deep knowledge of local markets and culture in which helps them to be strong player in Kuwait


1. It has been a leading food supplier for the U.S. military in Iraq and was indicted in U.S. federal court for allegedly overcharging the Defense Department
2. Competition from other players in the same industry
3. Increasing fuel prices would directly affect the services




The table above concludes the Agility SWOT analysis along with its marketing and brand parameters.


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