Agility SWOT Analysis, Competitors & USP

Agility SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Agility, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agility to benchmark its business & performance as compared to the competitors, and make strategic improvements. Agility is one of the leading brands in the transport and logistics sector.

The article below lists the Agility SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Agility SWOT Analysis:

SWOT Analysis of Agility

For Agility, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Agility Strengths

The strengths of Agility looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Agility :

1. It has its more than 550 offices in 100 countries
2. Agility was named a top ten 3PL provider by industry analysts Armstrong and Armstrong
3. Agility has more than 32,000 employees worldwide and annual revenues of close to $6 billion
4.In 2011 it has got Green and Corporate Social Responsibility Award by Vietnam Supply Chain Community

Agility Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Agility SWOT Analysis:

1. Limited global penetration in the rural areas and interiors
2. Brand recall is not as much as the leading companies in the same segment

Agility Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Agility SWOT Analysis:

1. It has 2.15 million square meters of warehousing space around the world which can help them to increase scale of operations globally
2.It has 5.55 million square meters of open yard storage
3. It has deep knowledge of local markets and culture in which helps them to be strong player in Kuwait

Agility Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Agility are as mentioned:

1. It has been a leading food supplier for the U.S. military in Iraq and was indicted in U.S. federal court for allegedly overcharging the Defense Department
2. Competition from other players in the same industry
3. Increasing fuel prices would directly affect the services

Agility Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Agility:

1.TNT
2.UPS

Hence this concludes the Agility SWOT analysis.

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About Agility

Agility Overview
Parent Company	Agility
Category	Freight Forwarding
Sector	Transport and Logistics
Tagline/ Slogan	A New Logistics Leader
USP	Agility understands emerging markets - their needs and unique challenges
Agility STP
Segmentation	Businesses with transportation requirement
Target Market	Automotive, Hi Tech, Fashion & Retail, FMCG, Food & Beverage, Medical, Industrial, Chemicals and Oil and Gas
Positioning	Expertise in emerging markets

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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