Agility SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Agility analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Agility SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agility to benchmark its business & performance as compared to the competitors and industry. As of 2020, Agility is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agility competitors and includes Agility target market, segmentation, positioning & Unique Selling Proposition (USP).

Agility SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Agility Brand Analysis
Parent Company

Agility

Category

Freight Forwarding

Sector

Transport and Logistics

Tagline/ Slogan

A New Logistics Leader

USP

Agility understands emerging markets - their needs and unique challenges

Agility STP
Agility Segmentation

Businesses with transportation requirement

Agility Target Market

Automotive, Hi Tech, Fashion & Retail, FMCG, Food & Beverage, Medical, Industrial, Chemicals and Oil and Gas

Agility Positioning

Expertise in emerging markets

Agility SWOT Analysis
Agility Strengths

Below are the Strengths in the SWOT Analysis of Agility:

1. It has its more than 550 offices in 100 countries
2. Agility was named a top ten 3PL provider by industry analysts Armstrong and Armstrong
3. Agility has more than 32,000 employees worldwide and annual revenues of close to $6 billion
4.In 2011 it has got Green and Corporate Social Responsibility Award by Vietnam Supply Chain Community

Agility Weaknesses

Here are the weaknesses in the Agility SWOT Analysis:

1. Limited global penetration in the rural areas and interiors
2. Brand recall is not as much as the leading companies in the same segment

Agility Opportunities

Following are the Opportunities in Agility SWOT Analysis:

1. It has 2.15 million square meters of warehousing space around the world which can help them to increase scale of operations globally
2.It has 5.55 million square meters of open yard storage
3. It has deep knowledge of local markets and culture in which helps them to be strong player in Kuwait

Agility Threats

The threats in the SWOT Analysis of Agility are as mentioned:

1. It has been a leading food supplier for the U.S. military in Iraq and was indicted in U.S. federal court for allegedly overcharging the Defense Department
2. Competition from other players in the same industry
3. Increasing fuel prices would directly affect the services

Agility Competition
Competitors

Below are the top 2 Agility competitors:

1.TNT
2.UPS


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agility. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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