Agility SWOT Analysis
Here is a detailed SWOT analysis of Agility covering strengths, weaknesses, opportunities and threats.
Agility Strengths
- It has its more than 550 offices in 100 countries
- Agility was named a top ten 3PL provider by industry analysts Armstrong and Armstrong
- Agility has more than 32,000 employees worldwide and annual revenues of close to $6 billion
- In 2011 it has got Green and Corporate Social Responsibility Award by Vietnam Supply Chain Community
Above are the strengths in the SWOT Analysis of Agility. The strengths of Agility looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Agility Weaknesses
- Limited global penetration in the rural areas and interiors
- Brand recall is not as much as the leading companies in the same segment
These were the weaknesses in the Agility SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Agility Opportunities
- It has 2.15 million square meters of warehousing space around the world which can help them to increase scale of operations globally
- It has 5.55 million square meters of open yard storage
- It has deep knowledge of local markets and culture in which helps them to be strong player in Kuwait
Above we covered the opportunities in Agility SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Agility Threats
- It has been a leading food supplier for the U.S. military in Iraq and was indicted in U.S. federal court for allegedly overcharging the Defense Department
- Competition from other players in the same industry
- Increasing fuel prices would directly affect the services
The threats in the SWOT Analysis of Agility are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Agility SWOT analysis.
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About Agility
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Agility Overview | |
|---|---|
| Parent Company |
Agility |
| Category |
Freight Forwarding |
| Sector | |
| Tagline/ Slogan |
A New Logistics Leader |
| USP |
Agility understands emerging markets - their needs and unique challenges |
| Agility STP | |
| Segmentation |
Businesses with transportation requirement |
| Target Market |
Automotive, Hi Tech, Fashion & Retail, FMCG, Food & Beverage, Medical, Industrial, Chemicals and Oil and Gas |
| Positioning |
Expertise in emerging markets |
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