Fraport SWOT Analysis
Fraport is one of the leading brands in the transport and logistics sector. Fraport SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fraport:
Quick Glance:
Fraport Strengths
- Active on four continents through investments and subsidiaries
- Strong player with global presence and good service
- Introduction of new technologies to optimize operating processes
- Over 50 years of experience in ground handling services
- Solid EBITDA increase despite downturn in Cargo business
Above are the strengths in the SWOT Analysis of Fraport. The strengths of Fraport looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fraport Weaknesses
- Highly dependent on couple of partners for business
- No visibility in North America and Australia
These were the weaknesses in the Fraport SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fraport Opportunities
- Investment in airports in emerging economies
- Robust economy of Germany compared to other European nations gives positive outlook for business development
- Forming strategic alliances and joint ventures are opportunities to maximize profits and gain new business
Above we covered the opportunities in Fraport SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fraport Threats
- Economic fluctuations can have considerable impact on economic development of air traffic
- Rising oil prices can affect development of air traffic
- Rules and regulations in airport infrastructure development
The threats in the SWOT Analysis of Fraport are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fraport SWOT analysis.
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About Fraport
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fraport Overview | |
|---|---|
| Parent Company |
Fraport AG |
| Category |
Transportation |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Operates Frankfurt Airport, one of the world's most important air transportation hubs |
| Fraport STP | |
| Segmentation |
Business which requires transportation and Logistics services |
| Target Market |
Businesses which requires services in airport management field |
| Positioning |
One of the leading companies in airport business worldwide |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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