Fraport SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fraport analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fraport SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fraport to benchmark its business & performance as compared to the competitors and industry. Fraport is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fraport competitors and includes Fraport target market, segmentation, positioning & Unique Selling Proposition (USP).

Fraport SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fraport Brand Analysis
Parent Company

Fraport AG

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

Operates  Frankfurt Airport, one of the world's most important air transportation hubs

Fraport STP
Fraport Segmentation

Business which requires transportation and Logistics services

Fraport Target Market

Businesses which requires services in airport management field

Fraport Positioning

One of the leading companies in airport business worldwide

Fraport SWOT Analysis
Fraport Strengths

Below are the Strengths in the SWOT Analysis of Fraport:

1. Active on four continents through investments and subsidiaries

2. Strong player with global presence and good service
3. Introduction of new technologies to optimize operating processes
4. Over 50 years of experience in ground handling services
5. Solid EBITDA increase despite downturn in Cargo business

Fraport Weaknesses

Here are the weaknesses in the Fraport SWOT Analysis:

1. Highly dependent on couple of partners for business
2. No visibility in North America and Australia

Fraport Opportunities

Following are the Opportunities in Fraport SWOT Analysis:

1. Investment in airports in emerging economies
2. Robust economy of Germany compared to other European nations gives positive outlook for business development
3. Forming strategic alliances and joint ventures are opportunities to maximize profits and gain new business

Fraport Threats

The threats in the SWOT Analysis of Fraport are as mentioned:

1. Economic fluctuations can have considerable impact on economic development of air traffic
2. Rising oil prices can affect development of air traffic
3. Rules and regulations in airport infrastructure development

Fraport Competition
Competitors

Below are the top 3 Fraport competitors:

1. Abertis Infraestructuras, S.A.
2. Acciona S.A.
3. Aeroporti di Roma S.p.A.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fraport. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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