Fraport SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2480

SWOT Analysis of Fraport with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fraport AG




Transportation and Logistics

Tagline/ Slogan



Operates  Frankfurt Airport, one of the world's most important air transportation hubs



Business which requires transportation and Logistics services

Target Group

Businesses which requires services in airport management field


One of the leading companies in airport business worldwide

SWOT Analysis


1. Active on four continents through investments and subsidiaries

2. Strong player with global presence and good service
3. Introduction of new technologies to optimize operating processes
4. Over 50 years of experience in ground handling services
5. Solid EBITDA increase despite downturn in Cargo business


1. Highly dependent on couple of partners for business
2. No visibility in North America and Australia


1. Investment in airports in emerging economies
2. Robust economy of Germany compared to other European nations gives positive outlook for business development
3. Forming strategic alliances and joint ventures are opportunities to maximize profits and gain new business


1. Economic fluctuations can have considerable impact on economic development of air traffic
2. Rising oil prices can affect development of air traffic
3. Rules and regulations in airport infrastructure development



1. Abertis Infraestructuras, S.A.
2. Acciona S.A.
3. Aeroporti di Roma S.p.A.

The table above concludes the Fraport SWOT analysis along with its marketing and brand parameters.


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