Published in Transport and Logistics category by MBA Skool Team
Fraport is one of the leading brands in the transport and logistics sector. Fraport SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fraport:
Active on four continents through investments and subsidiaries
Strong player with global presence and good service
Introduction of new technologies to optimize operating processes
Over 50 years of experience in ground handling services
Solid EBITDA increase despite downturn in Cargo business
Above are the strengths in the SWOT Analysis of Fraport. The strengths of Fraport looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Highly dependent on couple of partners for business
No visibility in North America and Australia
These were the weaknesses in the Fraport SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Investment in airports in emerging economies
Robust economy of Germany compared to other European nations gives positive outlook for business development
Forming strategic alliances and joint ventures are opportunities to maximize profits and gain new business
Above we covered the opportunities in Fraport SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Economic fluctuations can have considerable impact on economic development of air traffic
Rising oil prices can affect development of air traffic
Rules and regulations in airport infrastructure development
The threats in the SWOT Analysis of Fraport are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fraport SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Operates Frankfurt Airport, one of the world's most important air transportation hubs
Business which requires transportation and Logistics services
Businesses which requires services in airport management field
One of the leading companies in airport business worldwide
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