MISC Berhad SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team

Here is a detailed SWOT analysis of MISC Berhad covering strengths, weaknesses, opportunities and threats.

MISC Berhad Strengths

  1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT
  2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers
  3. Third largest owner of Aframax fleet in the world
  4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified ISO 9001:2008

Above are the strengths in the SWOT Analysis of MISC Berhad. The strengths of MISC Berhad looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MISC Berhad Weaknesses

  1. Huge financial losses in Liner business
  2.  Global reach is limited to only few nations when compared with strong players in the sector

These were the weaknesses in the MISC Berhad SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MISC Berhad Opportunities

  1. Aggressive fleet expansion along with rapid growth in business
  2. Strategic alliances and acquisitions to increase global reach and services provided
  3. Improving expertise of existing workforce

Above we covered the opportunities in MISC Berhad SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MISC Berhad Threats

  1. Radical change in the operating dynamics of the industry
  2. Slowdown in economy

The threats in the SWOT Analysis of MISC Berhad are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MISC Berhad SWOT analysis.

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About MISC Berhad

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MISC Berhad Overview
Parent Company

Petroliam Nasional Berhad (Petronas)

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

Driving global growth

USP

Specialist in Energy Transportation

MISC Berhad STP
Segmentation

Business which requires transportation and logistics services

Target Market

Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services

Positioning

Leading international shipping line of Malaysia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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