MISC Berhad SWOT Analysis
MISC Berhad SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MISC Berhad, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
MISC Berhad is one of the leading brands in the transport and logistics sector. The article below lists the MISC Berhad SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
MISC Berhad Strengths
The strengths of MISC Berhad looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of MISC Berhad :
1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT
2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers
3. Third largest owner of Aframax fleet in the world
4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified ISO 9001:2008
MISC Berhad Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the MISC Berhad SWOT Analysis:
1. Huge financial losses in Liner business
2. Global reach is limited to only few nations when compared with strong players in the sector
MISC Berhad Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in MISC Berhad SWOT Analysis:
1. Aggressive fleet expansion along with rapid growth in business
2. Strategic alliances and acquisitions to increase global reach and services provided
3. Improving expertise of existing workforce
MISC Berhad Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of MISC Berhad are as mentioned:
1. Radical change in the operating dynamics of the industry
2. Slowdown in economy
Hence this concludes the MISC Berhad SWOT analysis.
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About MISC Berhad
| MISC Berhad Overview | |
|---|---|
| Parent Company |
Petroliam Nasional Berhad (Petronas) |
| Category |
Transportation |
| Sector | |
| Tagline/ Slogan |
Driving global growth |
| USP |
Specialist in Energy Transportation |
| MISC Berhad STP | |
| Segmentation |
Business which requires transportation and logistics services |
| Target Market |
Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services |
| Positioning |
Leading international shipping line of Malaysia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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