MISC Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MISC Berhad analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MISC Berhad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MISC Berhad to benchmark its business & performance as compared to the competitors and industry. As of 2020, MISC Berhad is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MISC Berhad competitors and includes MISC Berhad target market, segmentation, positioning & Unique Selling Proposition (USP).

MISC Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MISC Berhad Brand Analysis
Parent Company

Petroliam Nasional Berhad (Petronas)




Transport and Logistics

Tagline/ Slogan

Driving global growth


Specialist in Energy Transportation

MISC Berhad Segmentation

Business which requires transportation and logistics services

MISC Berhad Target Market

Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services

MISC Berhad Positioning

Leading international shipping line of Malaysia

MISC Berhad SWOT Analysis
MISC Berhad Strengths

Below are the Strengths in the SWOT Analysis of MISC Berhad:

1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT
2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers
3. Third largest owner of Aframax fleet in the world
4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified ISO 9001:2008

MISC Berhad Weaknesses

Here are the weaknesses in the MISC Berhad SWOT Analysis:

1. Huge financial losses in Liner business
2. Global reach is limited to only few nations when compared with strong players in the sector

MISC Berhad Opportunities

Following are the Opportunities in MISC Berhad SWOT Analysis:

1. Aggressive fleet expansion along with rapid growth in business
2. Strategic alliances and acquisitions to increase global reach and services provided
3. Improving expertise of existing workforce

MISC Berhad Threats

The threats in the SWOT Analysis of MISC Berhad are as mentioned:

1. Radical change in the operating dynamics of the industry
2. Slowdown in economy

MISC Berhad Competition

Below are the top 3 MISC Berhad competitors:

1. BW Gas AS
2.A.P. Moller-Maersk
3. China COSCO Holdings Company Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MISC Berhad. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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