SWOT analysis of MISC Berhad analyses the brand by its strengths, weaknesses, opportunities & threats. In MISC Berhad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MISC Berhad to benchmark its business & performance as compared to the competitors. MISC Berhad is one of the leading brands in the transport and logistics sector.
The table below lists the MISC Berhad SWOT (Strengths, Weaknesses, Opportunities, Threats), top MISC Berhad competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
MISC Berhad Brand Analysis | |
---|---|
Parent Company |
Petroliam Nasional Berhad (Petronas) |
Category |
Transportation |
Sector | |
Tagline/ Slogan |
Driving global growth |
USP |
Specialist in Energy Transportation |
MISC Berhad STP | |
Segment |
Business which requires transportation and logistics services |
Target Group |
Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services |
Positioning |
Leading international shipping line of Malaysia |
SWOT Analysis of MISC Berhad | |
MISC Berhad Strengths |
Below are the Strengths in the SWOT Analysis of MISC Berhad: 1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT |
MISC Berhad Weaknesses |
Here are the weaknesses in the MISC Berhad SWOT Analysis: 1. Huge financial losses in Liner business |
MISC Berhad Opportunities |
Following are the Opportunities in MISC Berhad SWOT Analysis: 1. Aggressive fleet expansion along with rapid growth in business |
MISC Berhad Threats |
The threats in the SWOT Analysis of MISC Berhad are as mentioned: 1. Radical change in the operating dynamics of the industry |
MISC Berhad Competition | |
MISC Berhad Competitors |
Below are the top 3 competitors of MISC Berhad: 1. BW Gas AS |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MISC Berhad. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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