MISC Berhad SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 3806
Advertisements

SWOT Analysis of MISC Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MISC Berhad

Parent Company

Petroliam Nasional Berhad (Petronas)

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

Driving global growth

USP

Specialist in Energy Transportation

MISC Berhad STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services

Positioning

Leading international shipping line of Malaysia

MISC Berhad SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MISC Berhad :

1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT
2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers
3. Third largest owner of Aframax fleet in the world
4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified ISO 9001:2008

Weaknesses

1. Huge financial losses in Liner business
2. Global reach is limited to only few nations when compared with strong players in the sector

Opportunities

1. Aggressive fleet expansion along with rapid growth in business
2. Strategic alliances and acquisitions to increase global reach and services provided
3. Improving expertise of existing workforce

Threats

1. Radical change in the operating dynamics of the industry
2. Slowdown in economy

MISC Berhad Competition

Competitors

Below are the 3 main MISC Berhad competitors :

1. BW Gas AS
2.A.P. Moller-Maersk
3. China COSCO Holdings Company Limited


The brandguide table above concludes the MISC Berhad SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to MISC Berhad. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin