MISC Berhad SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2994

SWOT Analysis of MISC Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MISC Berhad

Parent Company

Petroliam Nasional Berhad (Petronas)




Transportation and Logistics

Tagline/ Slogan

Driving global growth


Specialist in Energy Transportation



Business which requires transportation and logistics services

Target Group

Businesses which requires fully integrated maritime, offshore floating solutions, heavy engineering and logistics services


Leading international shipping line of Malaysia

SWOT Analysis


1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT
2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers
3. Third largest owner of Aframax fleet in the world
4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified ISO 9001:2008


1. Huge financial losses in Liner business
2. Global reach is limited to only few nations when compared with strong players in the sector


1. Aggressive fleet expansion along with rapid growth in business
2. Strategic alliances and acquisitions to increase global reach and services provided
3. Improving expertise of existing workforce


1. Radical change in the operating dynamics of the industry
2. Slowdown in economy



1. BW Gas AS
2.A.P. Moller-Maersk
3. China COSCO Holdings Company Limited

The table above concludes the MISC Berhad SWOT analysis along with its marketing and brand parameters.


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