SWOT analysis of MTR Corporation Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In MTR Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MTR Corporation Limited to benchmark its business & performance as compared to the competitors. MTR Corporation Limited is one of the leading brands in the transport and logistics sector.
The table below lists the MTR Corporation Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTR Corporation Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
MTR Corporation Limited Brand Analysis | |
---|---|
Parent Company |
MTR Corporation Limited |
Category |
Railroads |
Sector | |
Tagline/ Slogan |
Caring for life’s journeys |
USP |
Common mode of public transport in Hong Kong |
MTR Corporation Limited STP | |
Segment |
Customers which requires Transportation and logistics services |
Target Group |
Transportation services for passengers and management of residential and commercial properties near its stations |
Positioning |
One of the world's leading railways for safety, reliability, customer service and cost efficiency |
SWOT Analysis of MTR Corporation Limited | |
MTR Corporation Limited Strengths |
Below are the Strengths in the SWOT Analysis of MTR Corporation Limited: 1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday |
MTR Corporation Limited Weaknesses |
Here are the weaknesses in the MTR Corporation Limited SWOT Analysis: 1. Relatively small railroad network than its global counterparts |
MTR Corporation Limited Opportunities |
Following are the Opportunities in MTR Corporation Limited SWOT Analysis: 1. Expansion of railroad network |
MTR Corporation Limited Threats |
The threats in the SWOT Analysis of MTR Corporation Limited are as mentioned: 1. Legal and environmental regulations slowing down expansion |
MTR Corporation Limited Competition | |
MTR Corporation Limited Competitors |
Below are the top 2 competitors of MTR Corporation Limited: 1. Hutchison Whampoa |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTR Corporation Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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