MTR Corporation Limited SWOT Analysis
MTR Corporation Limited is one of the leading brands in the transport and logistics sector. MTR Corporation Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MTR Corporation Limited:
Quick Glance:
MTR Corporation Limited Strengths
- Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
- Includes more than 200 km of rail network with 155 stations
- Strong financial performance over the years
- Use of technology to ensure maximum safety and reliability
Above are the strengths in the SWOT Analysis of MTR Corporation Limited. The strengths of MTR Corporation Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MTR Corporation Limited Weaknesses
- Relatively small railroad network than its global counterparts
- Decreasing operating profit margins
- Lack of international operations
These were the weaknesses in the MTR Corporation Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MTR Corporation Limited Opportunities
- Expansion of railroad network
- Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
- Could benefit from Governmental support, in the form of grants, allowances, training etc.
Above we covered the opportunities in MTR Corporation Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MTR Corporation Limited Threats
- Legal and environmental regulations slowing down expansion
- Rising costs could be a major downfall as it would eat into profits
- Not keeping up with changes in technology could be detrimental for the future business
The threats in the SWOT Analysis of MTR Corporation Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the MTR Corporation Limited SWOT analysis.
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About MTR Corporation Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MTR Corporation Limited Overview | |
|---|---|
| Parent Company |
MTR Corporation Limited |
| Category |
Railroads |
| Sector | |
| Tagline/ Slogan |
Caring for life’s journeys |
| USP |
Common mode of public transport in Hong Kong |
| MTR Corporation Limited STP | |
| Segmentation |
Customers which requires Transportation and logistics services |
| Target Market |
Transportation services for passengers and management of residential and commercial properties near its stations |
| Positioning |
One of the world's leading railways for safety, reliability, customer service and cost efficiency |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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