MTR Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MTR Corporation Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTR Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTR Corporation Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, MTR Corporation Limited is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTR Corporation Limited competitors and includes MTR Corporation Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

MTR Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MTR Corporation Limited Brand Analysis
Parent Company

MTR Corporation Limited

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

Caring for life’s journeys

USP

Common mode of public transport in Hong Kong

MTR Corporation Limited STP
MTR Corporation Limited Segmentation

Customers which requires Transportation and logistics services

MTR Corporation Limited Target Market

Transportation services for passengers and management of residential and commercial properties near its stations

MTR Corporation Limited Positioning

One of the world's leading railways for safety, reliability, customer service and cost efficiency

MTR Corporation Limited SWOT Analysis
MTR Corporation Limited Strengths

Below are the Strengths in the SWOT Analysis of MTR Corporation Limited:

1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability

MTR Corporation Limited Weaknesses

Here are the weaknesses in the MTR Corporation Limited SWOT Analysis:

1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations

MTR Corporation Limited Opportunities

Following are the Opportunities in MTR Corporation Limited SWOT Analysis:

1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.

MTR Corporation Limited Threats

The threats in the SWOT Analysis of MTR Corporation Limited are as mentioned:

1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business

MTR Corporation Limited Competition
Competitors

Below are the top 2 MTR Corporation Limited competitors:

1. Hutchison Whampoa
2. Jardine Matheson Holdings Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTR Corporation Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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