MTR Corporation Limited SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 5748

SWOT Analysis of MTR Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MTR Corporation Limited

Parent Company

MTR Corporation Limited




Transportation and Logistics

Tagline/ Slogan

Caring for life’s journeys


Common mode of public transport in Hong Kong



Customers which requires Transportation and logistics services

Target Group

Transportation services for passengers and management of residential and commercial properties near its stations


One of the world's leading railways for safety, reliability, customer service and cost efficiency

SWOT Analysis


1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability


1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations


1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.


1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business



1. Hutchison Whampoa
2. Jardine Matheson Holdings Limited

The table above concludes the MTR Corporation Limited SWOT analysis along with its marketing and brand parameters.


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