MTR Corporation Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of MTR Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MTR Corporation Limited

Parent Company

MTR Corporation Limited

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

Caring for life’s journeys

USP

Common mode of public transport in Hong Kong

STP

Segment

Customers which requires Transportation and logistics services

Target Group

Transportation services for passengers and management of residential and commercial properties near its stations

Positioning

One of the world's leading railways for safety, reliability, customer service and cost efficiency

SWOT Analysis

Strengths

1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability

Weaknesses

1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations

Opportunities

1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.

Threats

1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business

Competition

Competitors

1. Hutchison Whampoa
2. Jardine Matheson Holdings Limited


The table above concludes the MTR Corporation Limited SWOT analysis along with its marketing and brand parameters.

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