MTR Corporation Limited SWOT Analysis, Competitors & USP

SWOT analysis of MTR Corporation Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In MTR Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTR Corporation Limited to benchmark its business & performance as compared to the competitors. MTR Corporation Limited is one of the leading brands in the transport and logistics sector.

The article below lists the MTR Corporation Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MTR Corporation Limited SWOT Analysis:

SWOT Analysis of MTR Corporation Limited

For MTR Corporation Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MTR Corporation Limited Strengths

The strengths of MTR Corporation Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MTR Corporation Limited :

1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability

MTR Corporation Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MTR Corporation Limited SWOT Analysis:

1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations

MTR Corporation Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MTR Corporation Limited SWOT Analysis:

1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.

MTR Corporation Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MTR Corporation Limited are as mentioned:

1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business

MTR Corporation Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of MTR Corporation Limited:

1. Hutchison Whampoa
2. Jardine Matheson Holdings Limited

Hence this concludes the MTR Corporation Limited SWOT analysis.

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About MTR Corporation Limited

MTR Corporation Limited Overview
Parent Company	MTR Corporation Limited
Category	Railroads
Sector	Transport and Logistics
Tagline/ Slogan	Caring for life’s journeys
USP	Common mode of public transport in Hong Kong
MTR Corporation Limited STP
Segmentation	Customers which requires Transportation and logistics services
Target Market	Transportation services for passengers and management of residential and commercial properties near its stations
Positioning	One of the world's leading railways for safety, reliability, customer service and cost efficiency

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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