MTR Corporation Limited SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 8948

SWOT analysis of MTR Corporation Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTR Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTR Corporation Limited to benchmark its business & performance as compared to the competitors and industry. MTR Corporation Limited is one of the leading brands in the transport and logistics sector. The table below also lists the top MTR Corporation Limited competitors and elaborates MTR Corporation Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

MTR Corporation Limited SWOT, Competitors, Marketing STP & Brand analysis Table
MTR Corporation Limited Brand Analysis
Parent Company

MTR Corporation Limited

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

Caring for life’s journeys

USP

Common mode of public transport in Hong Kong

MTR Corporation Limited STP
Segment

Customers which requires Transportation and logistics services

Target Group

Transportation services for passengers and management of residential and commercial properties near its stations

Positioning

One of the world's leading railways for safety, reliability, customer service and cost efficiency

MTR Corporation Limited SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MTR Corporation Limited. Strengths are:

1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability

Weaknesses

Here are the weaknesses in the MTR Corporation Limited SWOT Analysis:

1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations

Opportunities

Following are the Opportunities in MTR Corporation Limited SWOT Analysis:

1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.

Threats

The threats in the SWOT Analysis of MTR Corporation Limited are as mentioned:

1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business

MTR Corporation Limited Competition
Competitors

Below are the top 2 MTR Corporation Limited competitors:

1. Hutchison Whampoa
2. Jardine Matheson Holdings Limited

The brandguide table above concludes the MTR Corporation Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTR Corporation Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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