MTR Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

MTR Corporation Limited

Railroads

Transport and Logistics

Caring for life’s journeys

Common mode of public transport in Hong Kong

Customers which requires Transportation and logistics services

Transportation services for passengers and management of residential and commercial properties near its stations

One of the world's leading railways for safety, reliability, customer service and cost efficiency

Below are the Strengths in the SWOT Analysis of MTR Corporation Limited:

1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability

Here are the weaknesses in the MTR Corporation Limited SWOT Analysis:

1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations

Following are the Opportunities in MTR Corporation Limited SWOT Analysis:

1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.

The threats in the SWOT Analysis of MTR Corporation Limited are as mentioned:

1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business

Below are the top 2 MTR Corporation Limited competitors:

1. Hutchison Whampoa
2. Jardine Matheson Holdings Limited