MTR Corporation Limited SWOT Analysis

MTR Corporation Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MTR Corporation Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

MTR Corporation Limited is one of the leading brands in the transport and logistics sector. The article below lists the MTR Corporation Limited SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

MTR Corporation Limited Strengths

The strengths of MTR Corporation Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of MTR Corporation Limited :

1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday
2. Includes more than 200 km of rail network with 155 stations
3. Strong financial performance over the years
4. Use of technology to ensure maximum safety and reliability

MTR Corporation Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the MTR Corporation Limited SWOT Analysis:

1. Relatively small railroad network than its global counterparts
2. Decreasing operating profit margins
3. Lack of international operations

MTR Corporation Limited Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in MTR Corporation Limited SWOT Analysis:

1. Expansion of railroad network
2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong
3. Could benefit from Governmental support, in the form of grants, allowances, training etc.

MTR Corporation Limited Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of MTR Corporation Limited are as mentioned:

1. Legal and environmental regulations slowing down expansion
2. Rising costs could be a major downfall as it would eat into profits
3. Not keeping up with changes in technology could be detrimental for the future business

Hence this concludes the MTR Corporation Limited SWOT analysis.

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About MTR Corporation Limited

MTR Corporation Limited Overview
Parent Company	MTR Corporation Limited
Category	Railroads
Sector	Transport and Logistics
Tagline/ Slogan	Caring for life’s journeys
USP	Common mode of public transport in Hong Kong
MTR Corporation Limited STP
Segmentation	Customers which requires Transportation and logistics services
Target Market	Transportation services for passengers and management of residential and commercial properties near its stations
Positioning	One of the world's leading railways for safety, reliability, customer service and cost efficiency

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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