Norfolk Southern SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Norfolk Southern SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Norfolk Southern, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norfolk Southern to benchmark its business & performance as compared to the competitors, and make strategic improvements. Norfolk Southern is one of the leading brands in the transport and logistics sector.

The article below lists the Norfolk Southern SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Norfolk Southern SWOT Analysis:

Norfolk Southern


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Parent Company

Norfolk Southern Corporation




Transportation and Logistics

Tagline/ Slogan

One line, infinite possibilities


Extensive intermodal network in eastern North America



Business which requires transportation and logistics services

Target Group

Businesses which requires transportation of coal, automobile parts, chemicals, agricultural and consumer products


Safest, most customer-focused and successful transportation company in the world

SWOT Analysis


1. Operates over 20,000 route miles in 22 eastern states of US
2. Strong financial performance over the years
3. Leader in the eastern America’s transportation infrastructure
4. Improvement in productive and operating metrics


1. Unresolved lawsuits against the company
2. Increasing debt burden
3. Relatively low global presence when compared with leaders in the industry


1. Increasing traffic volume
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad


1. Significant governmental legislation and regulation over commercial, operating and environmental matters
2. Transportation of certain hazardous materials could create catastrophic losses in terms of personal injury and property damage costs
3. Labor unions, labor agreements, strikes, or work stoppages could

adversely affect operations



1. American Commercial Lines Inc.
2. BNSF Railway Company
3. CSX Transportation Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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