Norfolk Southern SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Norfolk Southern, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Norfolk Southern to benchmark its business & performance as compared to the competitors, and make strategic improvements. Norfolk Southern is one of the leading brands in the transport and logistics sector.
The article below lists the Norfolk Southern SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Norfolk Southern SWOT Analysis:
In this article:
Norfolk Southern |
|
Logo |
<Don’t paste logo here; send logo of this brand as attachment> |
Parent Company |
Norfolk Southern Corporation |
Category |
Railroads |
Sector |
Transportation and Logistics |
Tagline/ Slogan |
One line, infinite possibilities |
USP |
Extensive intermodal network in eastern North America |
STP |
|
Segment |
Business which requires transportation and logistics services |
Target Group |
Businesses which requires transportation of coal, automobile parts, chemicals, agricultural and consumer products |
Positioning |
Safest, most customer-focused and successful transportation company in the world |
SWOT Analysis |
|
Strengths |
1. Operates over 20,000 route miles in 22 eastern states of US |
Weaknesses |
1. Unresolved lawsuits against the company |
Opportunities |
1. Increasing traffic volume |
Threats |
1. Significant governmental legislation and regulation over commercial, operating and environmental matters adversely affect operations |
Competition |
|
Competitors |
1. American Commercial Lines Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Norfolk Southern. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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