Norfolk Southern is one of the leading brands in the transport and logistics sector. Norfolk Southern SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Norfolk Southern:
Quick Glance:
Norfolk Southern |
|
Logo |
<Don’t paste logo here; send logo of this brand as attachment> |
Parent Company |
Norfolk Southern Corporation |
Category |
Railroads |
Sector |
Transportation and Logistics |
Tagline/ Slogan |
One line, infinite possibilities |
USP |
Extensive intermodal network in eastern North America |
STP |
|
Segment |
Business which requires transportation and logistics services |
Target Group |
Businesses which requires transportation of coal, automobile parts, chemicals, agricultural and consumer products |
Positioning |
Safest, most customer-focused and successful transportation company in the world |
SWOT Analysis |
|
Strengths |
1. Operates over 20,000 route miles in 22 eastern states of US |
Weaknesses |
1. Unresolved lawsuits against the company |
Opportunities |
1. Increasing traffic volume |
Threats |
1. Significant governmental legislation and regulation over commercial, operating and environmental matters adversely affect operations |
Competition |
|
Competitors |
1. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Norfolk Southern. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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