Norfolk Southern SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Norfolk Southern analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Norfolk Southern SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norfolk Southern to benchmark its business & performance as compared to the competitors and industry. Norfolk Southern is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Norfolk Southern competitors and includes Norfolk Southern target market, segmentation, positioning & Unique Selling Proposition (USP).

Norfolk Southern SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Norfolk Southern

Logo

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Parent Company

Norfolk Southern Corporation

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

One line, infinite possibilities

USP

Extensive intermodal network in eastern North America

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires transportation of coal, automobile parts, chemicals, agricultural and consumer products

Positioning

Safest, most customer-focused and successful transportation company in the world

SWOT Analysis

Strengths

1. Operates over 20,000 route miles in 22 eastern states of US
2. Strong financial performance over the years
3. Leader in the eastern America’s transportation infrastructure
4. Improvement in productive and operating metrics

Weaknesses

1. Unresolved lawsuits against the company
2. Increasing debt burden
3. Relatively low global presence when compared with leaders in the industry

Opportunities

1. Increasing traffic volume
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad

Threats

1. Significant governmental legislation and regulation over commercial, operating and environmental matters
2. Transportation of certain hazardous materials could create catastrophic losses in terms of personal injury and property damage costs
3. Labor unions, labor agreements, strikes, or work stoppages could

adversely affect operations

Competition

Competitors

1. American Commercial Lines Inc.
2. BNSF Railway Company
3. CSX Transportation Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Norfolk Southern. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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