Norfolk Southern SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 3569

SWOT Analysis of Norfolk Southern with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Norfolk Southern


<Don’t paste logo here; send logo of this brand as attachment>

Parent Company

Norfolk Southern Corporation




Transportation and Logistics

Tagline/ Slogan

One line, infinite possibilities


Extensive intermodal network in eastern North America



Business which requires transportation and logistics services

Target Group

Businesses which requires transportation of coal, automobile parts, chemicals, agricultural and consumer products


Safest, most customer-focused and successful transportation company in the world

SWOT Analysis


1. Operates over 20,000 route miles in 22 eastern states of US
2. Strong financial performance over the years
3. Leader in the eastern America’s transportation infrastructure
4. Improvement in productive and operating metrics


1. Unresolved lawsuits against the company
2. Increasing debt burden
3. Relatively low global presence when compared with leaders in the industry


1. Increasing traffic volume
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad


1. Significant governmental legislation and regulation over commercial, operating and environmental matters
2. Transportation of certain hazardous materials could create catastrophic losses in terms of personal injury and property damage costs
3. Labor unions, labor agreements, strikes, or work stoppages could

adversely affect operations



1. American Commercial Lines Inc.
2. BNSF Railway Company
3. CSX Transportation Inc

The brandguide table above concludes the Norfolk Southern SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Norfolk Southern. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin