Published in Transport and Logistics category by MBA Skool Team
FirstGroup is one of the leading brands in the transport and logistics sector. FirstGroup SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of FirstGroup:
Approximately 124,000 employees we transport more than 2.5 billion passengers every year
Highly trained staff from drivers to subordinates
Recognized as a leading brand name in the UK and North America travel industry for their injury prevention, health and safety working philosophy
Strong financial position and good brand reputation
Above are the strengths in the SWOT Analysis of FirstGroup. The strengths of FirstGroup looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Increased cost of operations because of increasing fuel and labour cost
Travel industries are expensive and require huge capital outlays and chances of accidents that could be very expensive
These were the weaknesses in the FirstGroup SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Technology advances can result in cost savings
People nowadays using more public transport and offers less private cars because of environment consciousness and increasing fuel prices
Mergers and acquisitions to increase customer base
Above we covered the opportunities in FirstGroup SWOT Analysis. The opportunities for any brand can include prospects of future growth.
An economic downturn, whether at a global, regional or national level could have a negative impact on the Group’s businesses and the opportunity to grow existing, or win new, contracts.
All of the Group’s businesses compete in the areas of pricing and service and face competition from a number of sources
Leading transport operator in the UK and North America
Customers which require transportation and logistics services
Customers which requires Services like Local and express bus, intercity bus, franchised rail and tram, school bus
The leading passenger transport operator in the UK and North America
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