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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25208
50 Flying High: What Keeps Indigo Going 11232
51 Brand Activation: Bringing Spirit Of Brands To Life 16031
52 Indian Rural Market: The Next Big Thing 23947
53 Oreo – Milky’s Favourite Cookie Turns 100 10699
54 The Happy Birds: Success Story of Angry Birds 11804
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39650
57 Latest Trend In Marketing Environment: Viral Marketing 9909
58 Impact Of The ZooZoo Commercials For Value Added Services 16346
59 What Can We Learn From Strategy Games 13894
60 The Reverse of Marketing=De-Marketing 17380
61 Is There A Better Way To Sell To Rural Market 12393
62 Why & How Marketers Target Kids 15378
63 Disruptive Innovation: Strategist’s Dilemma 10851
64 Entry Strategies For Automobile Companies In African Markets 13603
65 Park Avenue I.Q: New Name In The World Of Deodorants 16735
66 Flipkart.com - The Success Saga 21711
67 Pester Power: The Influential Kids 11956
68 Destination Branding- How does it Work 13183
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14871
70 Dirty Marketing- Fighting brands unethically 11328
71 Hero Honda Rebranding to Hero MotoCorp 14080
72 Standardize or Localize- A better way to lead markets 11747
73 Critical Success Factors for Devising Strategies for Airline Players 19067
74 Mom and Pop Stores Score Over Giant Supermarkets 11212
75 Regional Aspiration Marketing- A Step Further 10570
76 Value and benefit- The customer perspective 14127
77 Merchandising- The Brand Building Strategy 9956
78 The ill-effects of Globalization 10196
79 Brand Ferrari - The Dream Machine 12986
80 Retail Industry : Boon or Bane ? 12618
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20739
82 Premium Brands- Prestige, Value and Quality 19909
83 JustDial: The Information and Business Listings Directory 24011
84 Corporate branding vs Product branding 13367
85 Sales vs Marketing - Do They complement or compete ? 28983
86 Is Advertising an art of Lying ? 15958
87 Glocalization-The McD and KFC Way ? 12619
88 Breakthrough Products: Entering a New World 25245
89 4 P's of Management 56473
90 Walt Disney: A Magical Brand 16318
91 Evaluating Advertisement Campaigns: Analyzing Customers 10408
92 Brand Manchester United : A Theatre of Dreams 10446
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49030
95 Role of Brand Ambassadors in Recession 10272
96 Reverse Pricing - Getting it Right ! 11498
97 Copyright & Trademark violations: Rural Marketing Success ? 14733
98 Premium Niche Marketing: Small World and Big Business 15043
99 Surrogate Advertising: Softly promoting hard products 10232
100 TATA Nano : Khushiyon Ki Chaabi 14367
101 Royal Enfield Bullet - The Indian Cult Brand ! 19797
102 Do Brands have finite lives ? 19910
103 Why Twitter is so successful ? 19593
104 M.R.P: Setting your own price ? 10256
105 The New Age Marketing Warfare ! 12738
 
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