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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25517
50 Flying High: What Keeps Indigo Going 11772
51 Brand Activation: Bringing Spirit Of Brands To Life 16446
52 Indian Rural Market: The Next Big Thing 24269
53 Oreo – Milky’s Favourite Cookie Turns 100 11102
54 The Happy Birds: Success Story of Angry Birds 12452
55 Tata Motors JLR - The Success Story 14884
56 An Analysis On Lux Beauty Soap 40626
57 Latest Trend In Marketing Environment: Viral Marketing 10221
58 Impact Of The ZooZoo Commercials For Value Added Services 16916
59 What Can We Learn From Strategy Games 14171
60 The Reverse of Marketing=De-Marketing 18052
61 Is There A Better Way To Sell To Rural Market 12834
62 Why & How Marketers Target Kids 16005
63 Disruptive Innovation: Strategist’s Dilemma 11447
64 Entry Strategies For Automobile Companies In African Markets 13936
65 Park Avenue I.Q: New Name In The World Of Deodorants 17111
66 Flipkart.com - The Success Saga 22237
67 Pester Power: The Influential Kids 12380
68 Destination Branding- How does it Work 13485
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15342
70 Dirty Marketing- Fighting brands unethically 11825
71 Hero Honda Rebranding to Hero MotoCorp 14725
72 Standardize or Localize- A better way to lead markets 12147
73 Critical Success Factors for Devising Strategies for Airline Players 19652
74 Mom and Pop Stores Score Over Giant Supermarkets 11628
75 Regional Aspiration Marketing- A Step Further 10958
76 Value and benefit- The customer perspective 14407
77 Merchandising- The Brand Building Strategy 10261
78 The ill-effects of Globalization 10455
79 Brand Ferrari - The Dream Machine 13387
80 Retail Industry : Boon or Bane ? 12948
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21207
82 Premium Brands- Prestige, Value and Quality 20736
83 JustDial: The Information and Business Listings Directory 24739
84 Corporate branding vs Product branding 13701
85 Sales vs Marketing - Do They complement or compete ? 29553
86 Is Advertising an art of Lying ? 16310
87 Glocalization-The McD and KFC Way ? 13125
88 Breakthrough Products: Entering a New World 25721
89 4 P's of Management 57066
90 Walt Disney: A Magical Brand 16841
91 Evaluating Advertisement Campaigns: Analyzing Customers 10803
92 Brand Manchester United : A Theatre of Dreams 10852
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12452
94 10 Reasons Why Airline Industry is Unique ? 49671
95 Role of Brand Ambassadors in Recession 10686
96 Reverse Pricing - Getting it Right ! 11907
97 Copyright & Trademark violations: Rural Marketing Success ? 15084
98 Premium Niche Marketing: Small World and Big Business 15579
99 Surrogate Advertising: Softly promoting hard products 10533
100 TATA Nano : Khushiyon Ki Chaabi 14893
101 Royal Enfield Bullet - The Indian Cult Brand ! 20359
102 Do Brands have finite lives ? 20296
103 Why Twitter is so successful ? 19996
104 M.R.P: Setting your own price ? 10689
105 The New Age Marketing Warfare ! 13128
 
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