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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25272
50 Flying High: What Keeps Indigo Going 11345
51 Brand Activation: Bringing Spirit Of Brands To Life 16101
52 Indian Rural Market: The Next Big Thing 24002
53 Oreo – Milky’s Favourite Cookie Turns 100 10780
54 The Happy Birds: Success Story of Angry Birds 11900
55 Tata Motors JLR - The Success Story 14500
56 An Analysis On Lux Beauty Soap 39798
57 Latest Trend In Marketing Environment: Viral Marketing 9962
58 Impact Of The ZooZoo Commercials For Value Added Services 16467
59 What Can We Learn From Strategy Games 13946
60 The Reverse of Marketing=De-Marketing 17522
61 Is There A Better Way To Sell To Rural Market 12455
62 Why & How Marketers Target Kids 15530
63 Disruptive Innovation: Strategist’s Dilemma 10956
64 Entry Strategies For Automobile Companies In African Markets 13671
65 Park Avenue I.Q: New Name In The World Of Deodorants 16810
66 Flipkart.com - The Success Saga 21823
67 Pester Power: The Influential Kids 12039
68 Destination Branding- How does it Work 13231
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14981
70 Dirty Marketing- Fighting brands unethically 11435
71 Hero Honda Rebranding to Hero MotoCorp 14213
72 Standardize or Localize- A better way to lead markets 11794
73 Critical Success Factors for Devising Strategies for Airline Players 19180
74 Mom and Pop Stores Score Over Giant Supermarkets 11307
75 Regional Aspiration Marketing- A Step Further 10644
76 Value and benefit- The customer perspective 14173
77 Merchandising- The Brand Building Strategy 10008
78 The ill-effects of Globalization 10238
79 Brand Ferrari - The Dream Machine 13052
80 Retail Industry : Boon or Bane ? 12689
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20840
82 Premium Brands- Prestige, Value and Quality 20084
83 JustDial: The Information and Business Listings Directory 24135
84 Corporate branding vs Product branding 13428
85 Sales vs Marketing - Do They complement or compete ? 29099
86 Is Advertising an art of Lying ? 16022
87 Glocalization-The McD and KFC Way ? 12747
88 Breakthrough Products: Entering a New World 25348
89 4 P's of Management 56608
90 Walt Disney: A Magical Brand 16446
91 Evaluating Advertisement Campaigns: Analyzing Customers 10474
92 Brand Manchester United : A Theatre of Dreams 10522
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12190
94 10 Reasons Why Airline Industry is Unique ? 49149
95 Role of Brand Ambassadors in Recession 10326
96 Reverse Pricing - Getting it Right ! 11570
97 Copyright & Trademark violations: Rural Marketing Success ? 14785
98 Premium Niche Marketing: Small World and Big Business 15147
99 Surrogate Advertising: Softly promoting hard products 10288
100 TATA Nano : Khushiyon Ki Chaabi 14495
101 Royal Enfield Bullet - The Indian Cult Brand ! 19911
102 Do Brands have finite lives ? 20003
103 Why Twitter is so successful ? 19663
104 M.R.P: Setting your own price ? 10352
105 The New Age Marketing Warfare ! 12834
 
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