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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25165
50 Flying High: What Keeps Indigo Going 11153
51 Brand Activation: Bringing Spirit Of Brands To Life 15984
52 Indian Rural Market: The Next Big Thing 23899
53 Oreo – Milky’s Favourite Cookie Turns 100 10637
54 The Happy Birds: Success Story of Angry Birds 11739
55 Tata Motors JLR - The Success Story 14334
56 An Analysis On Lux Beauty Soap 39575
57 Latest Trend In Marketing Environment: Viral Marketing 9865
58 Impact Of The ZooZoo Commercials For Value Added Services 16266
59 What Can We Learn From Strategy Games 13858
60 The Reverse of Marketing=De-Marketing 17290
61 Is There A Better Way To Sell To Rural Market 12345
62 Why & How Marketers Target Kids 15274
63 Disruptive Innovation: Strategist’s Dilemma 10779
64 Entry Strategies For Automobile Companies In African Markets 13539
65 Park Avenue I.Q: New Name In The World Of Deodorants 16668
66 Flipkart.com - The Success Saga 21637
67 Pester Power: The Influential Kids 11895
68 Destination Branding- How does it Work 13126
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14797
70 Dirty Marketing- Fighting brands unethically 11249
71 Hero Honda Rebranding to Hero MotoCorp 13974
72 Standardize or Localize- A better way to lead markets 11704
73 Critical Success Factors for Devising Strategies for Airline Players 19005
74 Mom and Pop Stores Score Over Giant Supermarkets 11144
75 Regional Aspiration Marketing- A Step Further 10511
76 Value and benefit- The customer perspective 14083
77 Merchandising- The Brand Building Strategy 9910
78 The ill-effects of Globalization 10161
79 Brand Ferrari - The Dream Machine 12935
80 Retail Industry : Boon or Bane ? 12570
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20673
82 Premium Brands- Prestige, Value and Quality 19802
83 JustDial: The Information and Business Listings Directory 23904
84 Corporate branding vs Product branding 13318
85 Sales vs Marketing - Do They complement or compete ? 28899
86 Is Advertising an art of Lying ? 15910
87 Glocalization-The McD and KFC Way ? 12531
88 Breakthrough Products: Entering a New World 25180
89 4 P's of Management 56383
90 Walt Disney: A Magical Brand 16250
91 Evaluating Advertisement Campaigns: Analyzing Customers 10358
92 Brand Manchester United : A Theatre of Dreams 10395
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12100
94 10 Reasons Why Airline Industry is Unique ? 48951
95 Role of Brand Ambassadors in Recession 10234
96 Reverse Pricing - Getting it Right ! 11443
97 Copyright & Trademark violations: Rural Marketing Success ? 14679
98 Premium Niche Marketing: Small World and Big Business 14974
99 Surrogate Advertising: Softly promoting hard products 10195
100 TATA Nano : Khushiyon Ki Chaabi 14265
101 Royal Enfield Bullet - The Indian Cult Brand ! 19724
102 Do Brands have finite lives ? 19859
103 Why Twitter is so successful ? 19551
104 M.R.P: Setting your own price ? 10195
105 The New Age Marketing Warfare ! 12684
 
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