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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 23629
50 Flying High: What Keeps Indigo Going 9296
51 Brand Activation: Bringing Spirit Of Brands To Life 14488
52 Indian Rural Market: The Next Big Thing 22434
53 Oreo – Milky’s Favourite Cookie Turns 100 9160
54 The Happy Birds: Success Story of Angry Birds 9919
55 Tata Motors JLR - The Success Story 12678
56 An Analysis On Lux Beauty Soap 37065
57 Latest Trend In Marketing Environment: Viral Marketing 8628
58 Impact Of The ZooZoo Commercials For Value Added Services 14430
59 What Can We Learn From Strategy Games 12598
60 The Reverse of Marketing=De-Marketing 15393
61 Is There A Better Way To Sell To Rural Market 11060
62 Why & How Marketers Target Kids 13363
63 Disruptive Innovation: Strategist’s Dilemma 9375
64 Entry Strategies For Automobile Companies In African Markets 12046
65 Park Avenue I.Q: New Name In The World Of Deodorants 14978
66 Flipkart.com - The Success Saga 19918
67 Pester Power: The Influential Kids 10362
68 Destination Branding- How does it Work 11739
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12814
70 Dirty Marketing- Fighting brands unethically 9546
71 Hero Honda Rebranding to Hero MotoCorp 12034
72 Standardize or Localize- A better way to lead markets 10436
73 Critical Success Factors for Devising Strategies for Airline Players 17245
74 Mom and Pop Stores Score Over Giant Supermarkets 9524
75 Regional Aspiration Marketing- A Step Further 9136
76 Value and benefit- The customer perspective 12709
77 Merchandising- The Brand Building Strategy 8565
78 The ill-effects of Globalization 8929
79 Brand Ferrari - The Dream Machine 11337
80 Retail Industry : Boon or Bane ? 11293
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18932
82 Premium Brands- Prestige, Value and Quality 17193
83 JustDial: The Information and Business Listings Directory 21290
84 Corporate branding vs Product branding 11982
85 Sales vs Marketing - Do They complement or compete ? 27009
86 Is Advertising an art of Lying ? 14306
87 Glocalization-The McD and KFC Way ? 10640
88 Breakthrough Products: Entering a New World 23307
89 4 P's of Management 52929
90 Walt Disney: A Magical Brand 14231
91 Evaluating Advertisement Campaigns: Analyzing Customers 8882
92 Brand Manchester United : A Theatre of Dreams 8791
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10727
94 10 Reasons Why Airline Industry is Unique ? 46876
95 Role of Brand Ambassadors in Recession 8752
96 Reverse Pricing - Getting it Right ! 9702
97 Copyright & Trademark violations: Rural Marketing Success ? 13168
98 Premium Niche Marketing: Small World and Big Business 13080
99 Surrogate Advertising: Softly promoting hard products 8830
100 TATA Nano : Khushiyon Ki Chaabi 12213
101 Royal Enfield Bullet - The Indian Cult Brand ! 18258
102 Do Brands have finite lives ? 18708
103 Why Twitter is so successful ? 18640
104 M.R.P: Setting your own price ? 8940
105 The New Age Marketing Warfare ! 11725
 
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