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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25126
50 Flying High: What Keeps Indigo Going 11082
51 Brand Activation: Bringing Spirit Of Brands To Life 15929
52 Indian Rural Market: The Next Big Thing 23865
53 Oreo – Milky’s Favourite Cookie Turns 100 10586
54 The Happy Birds: Success Story of Angry Birds 11681
55 Tata Motors JLR - The Success Story 14284
56 An Analysis On Lux Beauty Soap 39488
57 Latest Trend In Marketing Environment: Viral Marketing 9816
58 Impact Of The ZooZoo Commercials For Value Added Services 16184
59 What Can We Learn From Strategy Games 13821
60 The Reverse of Marketing=De-Marketing 17218
61 Is There A Better Way To Sell To Rural Market 12303
62 Why & How Marketers Target Kids 15199
63 Disruptive Innovation: Strategist’s Dilemma 10672
64 Entry Strategies For Automobile Companies In African Markets 13501
65 Park Avenue I.Q: New Name In The World Of Deodorants 16615
66 Flipkart.com - The Success Saga 21576
67 Pester Power: The Influential Kids 11845
68 Destination Branding- How does it Work 13086
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14736
70 Dirty Marketing- Fighting brands unethically 11179
71 Hero Honda Rebranding to Hero MotoCorp 13884
72 Standardize or Localize- A better way to lead markets 11665
73 Critical Success Factors for Devising Strategies for Airline Players 18936
74 Mom and Pop Stores Score Over Giant Supermarkets 11084
75 Regional Aspiration Marketing- A Step Further 10466
76 Value and benefit- The customer perspective 14055
77 Merchandising- The Brand Building Strategy 9872
78 The ill-effects of Globalization 10132
79 Brand Ferrari - The Dream Machine 12886
80 Retail Industry : Boon or Bane ? 12526
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20618
82 Premium Brands- Prestige, Value and Quality 19721
83 JustDial: The Information and Business Listings Directory 23812
84 Corporate branding vs Product branding 13274
85 Sales vs Marketing - Do They complement or compete ? 28851
86 Is Advertising an art of Lying ? 15868
87 Glocalization-The McD and KFC Way ? 12457
88 Breakthrough Products: Entering a New World 25125
89 4 P's of Management 56317
90 Walt Disney: A Magical Brand 16191
91 Evaluating Advertisement Campaigns: Analyzing Customers 10322
92 Brand Manchester United : A Theatre of Dreams 10357
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12066
94 10 Reasons Why Airline Industry is Unique ? 48888
95 Role of Brand Ambassadors in Recession 10195
96 Reverse Pricing - Getting it Right ! 11396
97 Copyright & Trademark violations: Rural Marketing Success ? 14637
98 Premium Niche Marketing: Small World and Big Business 14923
99 Surrogate Advertising: Softly promoting hard products 10156
100 TATA Nano : Khushiyon Ki Chaabi 14194
101 Royal Enfield Bullet - The Indian Cult Brand ! 19660
102 Do Brands have finite lives ? 19825
103 Why Twitter is so successful ? 19503
104 M.R.P: Setting your own price ? 10144
105 The New Age Marketing Warfare ! 12632
 
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