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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25165
50 Flying High: What Keeps Indigo Going 11151
51 Brand Activation: Bringing Spirit Of Brands To Life 15983
52 Indian Rural Market: The Next Big Thing 23898
53 Oreo – Milky’s Favourite Cookie Turns 100 10636
54 The Happy Birds: Success Story of Angry Birds 11738
55 Tata Motors JLR - The Success Story 14333
56 An Analysis On Lux Beauty Soap 39573
57 Latest Trend In Marketing Environment: Viral Marketing 9863
58 Impact Of The ZooZoo Commercials For Value Added Services 16264
59 What Can We Learn From Strategy Games 13855
60 The Reverse of Marketing=De-Marketing 17287
61 Is There A Better Way To Sell To Rural Market 12345
62 Why & How Marketers Target Kids 15272
63 Disruptive Innovation: Strategist’s Dilemma 10776
64 Entry Strategies For Automobile Companies In African Markets 13536
65 Park Avenue I.Q: New Name In The World Of Deodorants 16664
66 Flipkart.com - The Success Saga 21632
67 Pester Power: The Influential Kids 11894
68 Destination Branding- How does it Work 13125
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14796
70 Dirty Marketing- Fighting brands unethically 11249
71 Hero Honda Rebranding to Hero MotoCorp 13970
72 Standardize or Localize- A better way to lead markets 11704
73 Critical Success Factors for Devising Strategies for Airline Players 19003
74 Mom and Pop Stores Score Over Giant Supermarkets 11143
75 Regional Aspiration Marketing- A Step Further 10511
76 Value and benefit- The customer perspective 14083
77 Merchandising- The Brand Building Strategy 9910
78 The ill-effects of Globalization 10159
79 Brand Ferrari - The Dream Machine 12935
80 Retail Industry : Boon or Bane ? 12570
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20672
82 Premium Brands- Prestige, Value and Quality 19800
83 JustDial: The Information and Business Listings Directory 23900
84 Corporate branding vs Product branding 13316
85 Sales vs Marketing - Do They complement or compete ? 28898
86 Is Advertising an art of Lying ? 15910
87 Glocalization-The McD and KFC Way ? 12527
88 Breakthrough Products: Entering a New World 25179
89 4 P's of Management 56381
90 Walt Disney: A Magical Brand 16250
91 Evaluating Advertisement Campaigns: Analyzing Customers 10358
92 Brand Manchester United : A Theatre of Dreams 10395
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12099
94 10 Reasons Why Airline Industry is Unique ? 48951
95 Role of Brand Ambassadors in Recession 10233
96 Reverse Pricing - Getting it Right ! 11441
97 Copyright & Trademark violations: Rural Marketing Success ? 14678
98 Premium Niche Marketing: Small World and Big Business 14974
99 Surrogate Advertising: Softly promoting hard products 10194
100 TATA Nano : Khushiyon Ki Chaabi 14264
101 Royal Enfield Bullet - The Indian Cult Brand ! 19721
102 Do Brands have finite lives ? 19858
103 Why Twitter is so successful ? 19548
104 M.R.P: Setting your own price ? 10194
105 The New Age Marketing Warfare ! 12684
 
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