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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25130
50 Flying High: What Keeps Indigo Going 11100
51 Brand Activation: Bringing Spirit Of Brands To Life 15945
52 Indian Rural Market: The Next Big Thing 23872
53 Oreo – Milky’s Favourite Cookie Turns 100 10599
54 The Happy Birds: Success Story of Angry Birds 11693
55 Tata Motors JLR - The Success Story 14295
56 An Analysis On Lux Beauty Soap 39512
57 Latest Trend In Marketing Environment: Viral Marketing 9827
58 Impact Of The ZooZoo Commercials For Value Added Services 16207
59 What Can We Learn From Strategy Games 13828
60 The Reverse of Marketing=De-Marketing 17233
61 Is There A Better Way To Sell To Rural Market 12310
62 Why & How Marketers Target Kids 15215
63 Disruptive Innovation: Strategist’s Dilemma 10702
64 Entry Strategies For Automobile Companies In African Markets 13510
65 Park Avenue I.Q: New Name In The World Of Deodorants 16621
66 Flipkart.com - The Success Saga 21592
67 Pester Power: The Influential Kids 11856
68 Destination Branding- How does it Work 13094
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14755
70 Dirty Marketing- Fighting brands unethically 11196
71 Hero Honda Rebranding to Hero MotoCorp 13901
72 Standardize or Localize- A better way to lead markets 11676
73 Critical Success Factors for Devising Strategies for Airline Players 18951
74 Mom and Pop Stores Score Over Giant Supermarkets 11100
75 Regional Aspiration Marketing- A Step Further 10478
76 Value and benefit- The customer perspective 14060
77 Merchandising- The Brand Building Strategy 9878
78 The ill-effects of Globalization 10138
79 Brand Ferrari - The Dream Machine 12896
80 Retail Industry : Boon or Bane ? 12534
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20632
82 Premium Brands- Prestige, Value and Quality 19742
83 JustDial: The Information and Business Listings Directory 23840
84 Corporate branding vs Product branding 13281
85 Sales vs Marketing - Do They complement or compete ? 28864
86 Is Advertising an art of Lying ? 15877
87 Glocalization-The McD and KFC Way ? 12480
88 Breakthrough Products: Entering a New World 25139
89 4 P's of Management 56336
90 Walt Disney: A Magical Brand 16206
91 Evaluating Advertisement Campaigns: Analyzing Customers 10330
92 Brand Manchester United : A Theatre of Dreams 10363
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12080
94 10 Reasons Why Airline Industry is Unique ? 48896
95 Role of Brand Ambassadors in Recession 10206
96 Reverse Pricing - Getting it Right ! 11410
97 Copyright & Trademark violations: Rural Marketing Success ? 14650
98 Premium Niche Marketing: Small World and Big Business 14939
99 Surrogate Advertising: Softly promoting hard products 10163
100 TATA Nano : Khushiyon Ki Chaabi 14214
101 Royal Enfield Bullet - The Indian Cult Brand ! 19675
102 Do Brands have finite lives ? 19835
103 Why Twitter is so successful ? 19516
104 M.R.P: Setting your own price ? 10157
105 The New Age Marketing Warfare ! 12644
 
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