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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25370
50 Flying High: What Keeps Indigo Going 11553
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24113
53 Oreo – Milky’s Favourite Cookie Turns 100 10922
54 The Happy Birds: Success Story of Angry Birds 12168
55 Tata Motors JLR - The Success Story 14666
56 An Analysis On Lux Beauty Soap 40161
57 Latest Trend In Marketing Environment: Viral Marketing 10085
58 Impact Of The ZooZoo Commercials For Value Added Services 16703
59 What Can We Learn From Strategy Games 14044
60 The Reverse of Marketing=De-Marketing 17767
61 Is There A Better Way To Sell To Rural Market 12642
62 Why & How Marketers Target Kids 15747
63 Disruptive Innovation: Strategist’s Dilemma 11229
64 Entry Strategies For Automobile Companies In African Markets 13795
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22025
67 Pester Power: The Influential Kids 12177
68 Destination Branding- How does it Work 13347
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15156
70 Dirty Marketing- Fighting brands unethically 11609
71 Hero Honda Rebranding to Hero MotoCorp 14443
72 Standardize or Localize- A better way to lead markets 11968
73 Critical Success Factors for Devising Strategies for Airline Players 19406
74 Mom and Pop Stores Score Over Giant Supermarkets 11454
75 Regional Aspiration Marketing- A Step Further 10789
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10120
78 The ill-effects of Globalization 10328
79 Brand Ferrari - The Dream Machine 13229
80 Retail Industry : Boon or Bane ? 12805
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20997
82 Premium Brands- Prestige, Value and Quality 20366
83 JustDial: The Information and Business Listings Directory 24410
84 Corporate branding vs Product branding 13528
85 Sales vs Marketing - Do They complement or compete ? 29297
86 Is Advertising an art of Lying ? 16149
87 Glocalization-The McD and KFC Way ? 12931
88 Breakthrough Products: Entering a New World 25538
89 4 P's of Management 56812
90 Walt Disney: A Magical Brand 16625
91 Evaluating Advertisement Campaigns: Analyzing Customers 10617
92 Brand Manchester United : A Theatre of Dreams 10662
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12291
94 10 Reasons Why Airline Industry is Unique ? 49396
95 Role of Brand Ambassadors in Recession 10504
96 Reverse Pricing - Getting it Right ! 11711
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15326
99 Surrogate Advertising: Softly promoting hard products 10392
100 TATA Nano : Khushiyon Ki Chaabi 14693
101 Royal Enfield Bullet - The Indian Cult Brand ! 20126
102 Do Brands have finite lives ? 20132
103 Why Twitter is so successful ? 19843
104 M.R.P: Setting your own price ? 10515
105 The New Age Marketing Warfare ! 12975
 
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