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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25169
50 Flying High: What Keeps Indigo Going 11167
51 Brand Activation: Bringing Spirit Of Brands To Life 15991
52 Indian Rural Market: The Next Big Thing 23906
53 Oreo – Milky’s Favourite Cookie Turns 100 10644
54 The Happy Birds: Success Story of Angry Birds 11745
55 Tata Motors JLR - The Success Story 14341
56 An Analysis On Lux Beauty Soap 39584
57 Latest Trend In Marketing Environment: Viral Marketing 9869
58 Impact Of The ZooZoo Commercials For Value Added Services 16281
59 What Can We Learn From Strategy Games 13862
60 The Reverse of Marketing=De-Marketing 17306
61 Is There A Better Way To Sell To Rural Market 12352
62 Why & How Marketers Target Kids 15283
63 Disruptive Innovation: Strategist’s Dilemma 10787
64 Entry Strategies For Automobile Companies In African Markets 13542
65 Park Avenue I.Q: New Name In The World Of Deodorants 16674
66 Flipkart.com - The Success Saga 21645
67 Pester Power: The Influential Kids 11905
68 Destination Branding- How does it Work 13134
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14810
70 Dirty Marketing- Fighting brands unethically 11260
71 Hero Honda Rebranding to Hero MotoCorp 13989
72 Standardize or Localize- A better way to lead markets 11712
73 Critical Success Factors for Devising Strategies for Airline Players 19017
74 Mom and Pop Stores Score Over Giant Supermarkets 11152
75 Regional Aspiration Marketing- A Step Further 10516
76 Value and benefit- The customer perspective 14093
77 Merchandising- The Brand Building Strategy 9919
78 The ill-effects of Globalization 10166
79 Brand Ferrari - The Dream Machine 12942
80 Retail Industry : Boon or Bane ? 12576
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20680
82 Premium Brands- Prestige, Value and Quality 19815
83 JustDial: The Information and Business Listings Directory 23913
84 Corporate branding vs Product branding 13323
85 Sales vs Marketing - Do They complement or compete ? 28913
86 Is Advertising an art of Lying ? 15917
87 Glocalization-The McD and KFC Way ? 12540
88 Breakthrough Products: Entering a New World 25187
89 4 P's of Management 56395
90 Walt Disney: A Magical Brand 16253
91 Evaluating Advertisement Campaigns: Analyzing Customers 10366
92 Brand Manchester United : A Theatre of Dreams 10402
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12106
94 10 Reasons Why Airline Industry is Unique ? 48961
95 Role of Brand Ambassadors in Recession 10237
96 Reverse Pricing - Getting it Right ! 11448
97 Copyright & Trademark violations: Rural Marketing Success ? 14686
98 Premium Niche Marketing: Small World and Big Business 14986
99 Surrogate Advertising: Softly promoting hard products 10199
100 TATA Nano : Khushiyon Ki Chaabi 14281
101 Royal Enfield Bullet - The Indian Cult Brand ! 19734
102 Do Brands have finite lives ? 19866
103 Why Twitter is so successful ? 19555
104 M.R.P: Setting your own price ? 10204
105 The New Age Marketing Warfare ! 12689
 
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