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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25292
50 Flying High: What Keeps Indigo Going 11390
51 Brand Activation: Bringing Spirit Of Brands To Life 16130
52 Indian Rural Market: The Next Big Thing 24023
53 Oreo – Milky’s Favourite Cookie Turns 100 10806
54 The Happy Birds: Success Story of Angry Birds 11945
55 Tata Motors JLR - The Success Story 14525
56 An Analysis On Lux Beauty Soap 39846
57 Latest Trend In Marketing Environment: Viral Marketing 9989
58 Impact Of The ZooZoo Commercials For Value Added Services 16512
59 What Can We Learn From Strategy Games 13964
60 The Reverse of Marketing=De-Marketing 17562
61 Is There A Better Way To Sell To Rural Market 12472
62 Why & How Marketers Target Kids 15569
63 Disruptive Innovation: Strategist’s Dilemma 10995
64 Entry Strategies For Automobile Companies In African Markets 13702
65 Park Avenue I.Q: New Name In The World Of Deodorants 16841
66 Flipkart.com - The Success Saga 21873
67 Pester Power: The Influential Kids 12061
68 Destination Branding- How does it Work 13256
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15020
70 Dirty Marketing- Fighting brands unethically 11472
71 Hero Honda Rebranding to Hero MotoCorp 14265
72 Standardize or Localize- A better way to lead markets 11813
73 Critical Success Factors for Devising Strategies for Airline Players 19213
74 Mom and Pop Stores Score Over Giant Supermarkets 11340
75 Regional Aspiration Marketing- A Step Further 10668
76 Value and benefit- The customer perspective 14192
77 Merchandising- The Brand Building Strategy 10029
78 The ill-effects of Globalization 10256
79 Brand Ferrari - The Dream Machine 13072
80 Retail Industry : Boon or Bane ? 12715
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20875
82 Premium Brands- Prestige, Value and Quality 20134
83 JustDial: The Information and Business Listings Directory 24176
84 Corporate branding vs Product branding 13447
85 Sales vs Marketing - Do They complement or compete ? 29138
86 Is Advertising an art of Lying ? 16050
87 Glocalization-The McD and KFC Way ? 12784
88 Breakthrough Products: Entering a New World 25392
89 4 P's of Management 56647
90 Walt Disney: A Magical Brand 16477
91 Evaluating Advertisement Campaigns: Analyzing Customers 10497
92 Brand Manchester United : A Theatre of Dreams 10548
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12206
94 10 Reasons Why Airline Industry is Unique ? 49191
95 Role of Brand Ambassadors in Recession 10347
96 Reverse Pricing - Getting it Right ! 11597
97 Copyright & Trademark violations: Rural Marketing Success ? 14813
98 Premium Niche Marketing: Small World and Big Business 15188
99 Surrogate Advertising: Softly promoting hard products 10305
100 TATA Nano : Khushiyon Ki Chaabi 14534
101 Royal Enfield Bullet - The Indian Cult Brand ! 19955
102 Do Brands have finite lives ? 20024
103 Why Twitter is so successful ? 19683
104 M.R.P: Setting your own price ? 10388
105 The New Age Marketing Warfare ! 12859
 
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