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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 24697
50 Flying High: What Keeps Indigo Going 10516
51 Brand Activation: Bringing Spirit Of Brands To Life 15508
52 Indian Rural Market: The Next Big Thing 23441
53 Oreo – Milky’s Favourite Cookie Turns 100 10086
54 The Happy Birds: Success Story of Angry Birds 11188
55 Tata Motors JLR - The Success Story 13769
56 An Analysis On Lux Beauty Soap 38854
57 Latest Trend In Marketing Environment: Viral Marketing 9391
58 Impact Of The ZooZoo Commercials For Value Added Services 15607
59 What Can We Learn From Strategy Games 13417
60 The Reverse of Marketing=De-Marketing 16643
61 Is There A Better Way To Sell To Rural Market 11897
62 Why & How Marketers Target Kids 14670
63 Disruptive Innovation: Strategist’s Dilemma 10167
64 Entry Strategies For Automobile Companies In African Markets 13084
65 Park Avenue I.Q: New Name In The World Of Deodorants 16149
66 Flipkart.com - The Success Saga 21054
67 Pester Power: The Influential Kids 11350
68 Destination Branding- How does it Work 12677
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14144
70 Dirty Marketing- Fighting brands unethically 10652
71 Hero Honda Rebranding to Hero MotoCorp 13275
72 Standardize or Localize- A better way to lead markets 11197
73 Critical Success Factors for Devising Strategies for Airline Players 18450
74 Mom and Pop Stores Score Over Giant Supermarkets 10545
75 Regional Aspiration Marketing- A Step Further 9978
76 Value and benefit- The customer perspective 13671
77 Merchandising- The Brand Building Strategy 9474
78 The ill-effects of Globalization 9739
79 Brand Ferrari - The Dream Machine 12461
80 Retail Industry : Boon or Bane ? 12129
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20127
82 Premium Brands- Prestige, Value and Quality 19042
83 JustDial: The Information and Business Listings Directory 23035
84 Corporate branding vs Product branding 12882
85 Sales vs Marketing - Do They complement or compete ? 28339
86 Is Advertising an art of Lying ? 15446
87 Glocalization-The McD and KFC Way ? 11906
88 Breakthrough Products: Entering a New World 24560
89 4 P's of Management 55688
90 Walt Disney: A Magical Brand 15689
91 Evaluating Advertisement Campaigns: Analyzing Customers 9888
92 Brand Manchester United : A Theatre of Dreams 9889
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11648
94 10 Reasons Why Airline Industry is Unique ? 48371
95 Role of Brand Ambassadors in Recession 9760
96 Reverse Pricing - Getting it Right ! 10878
97 Copyright & Trademark violations: Rural Marketing Success ? 14187
98 Premium Niche Marketing: Small World and Big Business 14374
99 Surrogate Advertising: Softly promoting hard products 9731
100 TATA Nano : Khushiyon Ki Chaabi 13570
101 Royal Enfield Bullet - The Indian Cult Brand ! 19334
102 Do Brands have finite lives ? 19659
103 Why Twitter is so successful ? 19351
104 M.R.P: Setting your own price ? 9900
105 The New Age Marketing Warfare ! 12399
 
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