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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25127
50 Flying High: What Keeps Indigo Going 11085
51 Brand Activation: Bringing Spirit Of Brands To Life 15933
52 Indian Rural Market: The Next Big Thing 23868
53 Oreo – Milky’s Favourite Cookie Turns 100 10588
54 The Happy Birds: Success Story of Angry Birds 11684
55 Tata Motors JLR - The Success Story 14285
56 An Analysis On Lux Beauty Soap 39492
57 Latest Trend In Marketing Environment: Viral Marketing 9817
58 Impact Of The ZooZoo Commercials For Value Added Services 16189
59 What Can We Learn From Strategy Games 13822
60 The Reverse of Marketing=De-Marketing 17218
61 Is There A Better Way To Sell To Rural Market 12305
62 Why & How Marketers Target Kids 15202
63 Disruptive Innovation: Strategist’s Dilemma 10677
64 Entry Strategies For Automobile Companies In African Markets 13502
65 Park Avenue I.Q: New Name In The World Of Deodorants 16616
66 Flipkart.com - The Success Saga 21579
67 Pester Power: The Influential Kids 11848
68 Destination Branding- How does it Work 13086
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14739
70 Dirty Marketing- Fighting brands unethically 11181
71 Hero Honda Rebranding to Hero MotoCorp 13887
72 Standardize or Localize- A better way to lead markets 11668
73 Critical Success Factors for Devising Strategies for Airline Players 18941
74 Mom and Pop Stores Score Over Giant Supermarkets 11088
75 Regional Aspiration Marketing- A Step Further 10467
76 Value and benefit- The customer perspective 14056
77 Merchandising- The Brand Building Strategy 9873
78 The ill-effects of Globalization 10133
79 Brand Ferrari - The Dream Machine 12889
80 Retail Industry : Boon or Bane ? 12528
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20620
82 Premium Brands- Prestige, Value and Quality 19723
83 JustDial: The Information and Business Listings Directory 23817
84 Corporate branding vs Product branding 13276
85 Sales vs Marketing - Do They complement or compete ? 28853
86 Is Advertising an art of Lying ? 15871
87 Glocalization-The McD and KFC Way ? 12461
88 Breakthrough Products: Entering a New World 25128
89 4 P's of Management 56321
90 Walt Disney: A Magical Brand 16192
91 Evaluating Advertisement Campaigns: Analyzing Customers 10323
92 Brand Manchester United : A Theatre of Dreams 10359
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12068
94 10 Reasons Why Airline Industry is Unique ? 48890
95 Role of Brand Ambassadors in Recession 10196
96 Reverse Pricing - Getting it Right ! 11399
97 Copyright & Trademark violations: Rural Marketing Success ? 14639
98 Premium Niche Marketing: Small World and Big Business 14929
99 Surrogate Advertising: Softly promoting hard products 10157
100 TATA Nano : Khushiyon Ki Chaabi 14199
101 Royal Enfield Bullet - The Indian Cult Brand ! 19664
102 Do Brands have finite lives ? 19827
103 Why Twitter is so successful ? 19506
104 M.R.P: Setting your own price ? 10145
105 The New Age Marketing Warfare ! 12634
 
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