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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25206
50 Flying High: What Keeps Indigo Going 11228
51 Brand Activation: Bringing Spirit Of Brands To Life 16030
52 Indian Rural Market: The Next Big Thing 23946
53 Oreo – Milky’s Favourite Cookie Turns 100 10697
54 The Happy Birds: Success Story of Angry Birds 11802
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39647
57 Latest Trend In Marketing Environment: Viral Marketing 9906
58 Impact Of The ZooZoo Commercials For Value Added Services 16342
59 What Can We Learn From Strategy Games 13893
60 The Reverse of Marketing=De-Marketing 17373
61 Is There A Better Way To Sell To Rural Market 12392
62 Why & How Marketers Target Kids 15371
63 Disruptive Innovation: Strategist’s Dilemma 10850
64 Entry Strategies For Automobile Companies In African Markets 13602
65 Park Avenue I.Q: New Name In The World Of Deodorants 16734
66 Flipkart.com - The Success Saga 21707
67 Pester Power: The Influential Kids 11954
68 Destination Branding- How does it Work 13180
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14866
70 Dirty Marketing- Fighting brands unethically 11324
71 Hero Honda Rebranding to Hero MotoCorp 14074
72 Standardize or Localize- A better way to lead markets 11746
73 Critical Success Factors for Devising Strategies for Airline Players 19065
74 Mom and Pop Stores Score Over Giant Supermarkets 11206
75 Regional Aspiration Marketing- A Step Further 10568
76 Value and benefit- The customer perspective 14124
77 Merchandising- The Brand Building Strategy 9954
78 The ill-effects of Globalization 10194
79 Brand Ferrari - The Dream Machine 12983
80 Retail Industry : Boon or Bane ? 12616
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20736
82 Premium Brands- Prestige, Value and Quality 19905
83 JustDial: The Information and Business Listings Directory 24006
84 Corporate branding vs Product branding 13367
85 Sales vs Marketing - Do They complement or compete ? 28980
86 Is Advertising an art of Lying ? 15957
87 Glocalization-The McD and KFC Way ? 12617
88 Breakthrough Products: Entering a New World 25244
89 4 P's of Management 56469
90 Walt Disney: A Magical Brand 16316
91 Evaluating Advertisement Campaigns: Analyzing Customers 10406
92 Brand Manchester United : A Theatre of Dreams 10443
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49027
95 Role of Brand Ambassadors in Recession 10271
96 Reverse Pricing - Getting it Right ! 11497
97 Copyright & Trademark violations: Rural Marketing Success ? 14728
98 Premium Niche Marketing: Small World and Big Business 15041
99 Surrogate Advertising: Softly promoting hard products 10232
100 TATA Nano : Khushiyon Ki Chaabi 14362
101 Royal Enfield Bullet - The Indian Cult Brand ! 19796
102 Do Brands have finite lives ? 19909
103 Why Twitter is so successful ? 19589
104 M.R.P: Setting your own price ? 10250
105 The New Age Marketing Warfare ! 12735
 
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