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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25443
50 Flying High: What Keeps Indigo Going 11656
51 Brand Activation: Bringing Spirit Of Brands To Life 16362
52 Indian Rural Market: The Next Big Thing 24188
53 Oreo – Milky’s Favourite Cookie Turns 100 11012
54 The Happy Birds: Success Story of Angry Birds 12331
55 Tata Motors JLR - The Success Story 14779
56 An Analysis On Lux Beauty Soap 40395
57 Latest Trend In Marketing Environment: Viral Marketing 10144
58 Impact Of The ZooZoo Commercials For Value Added Services 16809
59 What Can We Learn From Strategy Games 14106
60 The Reverse of Marketing=De-Marketing 17916
61 Is There A Better Way To Sell To Rural Market 12741
62 Why & How Marketers Target Kids 15880
63 Disruptive Innovation: Strategist’s Dilemma 11313
64 Entry Strategies For Automobile Companies In African Markets 13859
65 Park Avenue I.Q: New Name In The World Of Deodorants 17019
66 Flipkart.com - The Success Saga 22118
67 Pester Power: The Influential Kids 12258
68 Destination Branding- How does it Work 13414
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15248
70 Dirty Marketing- Fighting brands unethically 11714
71 Hero Honda Rebranding to Hero MotoCorp 14598
72 Standardize or Localize- A better way to lead markets 12061
73 Critical Success Factors for Devising Strategies for Airline Players 19541
74 Mom and Pop Stores Score Over Giant Supermarkets 11539
75 Regional Aspiration Marketing- A Step Further 10875
76 Value and benefit- The customer perspective 14337
77 Merchandising- The Brand Building Strategy 10185
78 The ill-effects of Globalization 10389
79 Brand Ferrari - The Dream Machine 13313
80 Retail Industry : Boon or Bane ? 12885
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21108
82 Premium Brands- Prestige, Value and Quality 20552
83 JustDial: The Information and Business Listings Directory 24592
84 Corporate branding vs Product branding 13605
85 Sales vs Marketing - Do They complement or compete ? 29430
86 Is Advertising an art of Lying ? 16234
87 Glocalization-The McD and KFC Way ? 13037
88 Breakthrough Products: Entering a New World 25622
89 4 P's of Management 56935
90 Walt Disney: A Magical Brand 16735
91 Evaluating Advertisement Campaigns: Analyzing Customers 10711
92 Brand Manchester United : A Theatre of Dreams 10752
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12376
94 10 Reasons Why Airline Industry is Unique ? 49538
95 Role of Brand Ambassadors in Recession 10593
96 Reverse Pricing - Getting it Right ! 11811
97 Copyright & Trademark violations: Rural Marketing Success ? 14997
98 Premium Niche Marketing: Small World and Big Business 15440
99 Surrogate Advertising: Softly promoting hard products 10459
100 TATA Nano : Khushiyon Ki Chaabi 14797
101 Royal Enfield Bullet - The Indian Cult Brand ! 20255
102 Do Brands have finite lives ? 20212
103 Why Twitter is so successful ? 19920
104 M.R.P: Setting your own price ? 10608
105 The New Age Marketing Warfare ! 13044
 
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