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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25252
50 Flying High: What Keeps Indigo Going 11320
51 Brand Activation: Bringing Spirit Of Brands To Life 16085
52 Indian Rural Market: The Next Big Thing 23991
53 Oreo – Milky’s Favourite Cookie Turns 100 10763
54 The Happy Birds: Success Story of Angry Birds 11878
55 Tata Motors JLR - The Success Story 14476
56 An Analysis On Lux Beauty Soap 39768
57 Latest Trend In Marketing Environment: Viral Marketing 9953
58 Impact Of The ZooZoo Commercials For Value Added Services 16449
59 What Can We Learn From Strategy Games 13932
60 The Reverse of Marketing=De-Marketing 17492
61 Is There A Better Way To Sell To Rural Market 12446
62 Why & How Marketers Target Kids 15502
63 Disruptive Innovation: Strategist’s Dilemma 10925
64 Entry Strategies For Automobile Companies In African Markets 13658
65 Park Avenue I.Q: New Name In The World Of Deodorants 16798
66 Flipkart.com - The Success Saga 21803
67 Pester Power: The Influential Kids 12025
68 Destination Branding- How does it Work 13225
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14957
70 Dirty Marketing- Fighting brands unethically 11415
71 Hero Honda Rebranding to Hero MotoCorp 14197
72 Standardize or Localize- A better way to lead markets 11785
73 Critical Success Factors for Devising Strategies for Airline Players 19159
74 Mom and Pop Stores Score Over Giant Supermarkets 11283
75 Regional Aspiration Marketing- A Step Further 10629
76 Value and benefit- The customer perspective 14164
77 Merchandising- The Brand Building Strategy 10000
78 The ill-effects of Globalization 10233
79 Brand Ferrari - The Dream Machine 13039
80 Retail Industry : Boon or Bane ? 12675
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20831
82 Premium Brands- Prestige, Value and Quality 20063
83 JustDial: The Information and Business Listings Directory 24115
84 Corporate branding vs Product branding 13417
85 Sales vs Marketing - Do They complement or compete ? 29081
86 Is Advertising an art of Lying ? 16012
87 Glocalization-The McD and KFC Way ? 12733
88 Breakthrough Products: Entering a New World 25330
89 4 P's of Management 56581
90 Walt Disney: A Magical Brand 16434
91 Evaluating Advertisement Campaigns: Analyzing Customers 10462
92 Brand Manchester United : A Theatre of Dreams 10511
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12181
94 10 Reasons Why Airline Industry is Unique ? 49124
95 Role of Brand Ambassadors in Recession 10316
96 Reverse Pricing - Getting it Right ! 11560
97 Copyright & Trademark violations: Rural Marketing Success ? 14779
98 Premium Niche Marketing: Small World and Big Business 15127
99 Surrogate Advertising: Softly promoting hard products 10283
100 TATA Nano : Khushiyon Ki Chaabi 14467
101 Royal Enfield Bullet - The Indian Cult Brand ! 19888
102 Do Brands have finite lives ? 19993
103 Why Twitter is so successful ? 19648
104 M.R.P: Setting your own price ? 10336
105 The New Age Marketing Warfare ! 12819
 
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