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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25090
50 Flying High: What Keeps Indigo Going 10999
51 Brand Activation: Bringing Spirit Of Brands To Life 15890
52 Indian Rural Market: The Next Big Thing 23826
53 Oreo – Milky’s Favourite Cookie Turns 100 10528
54 The Happy Birds: Success Story of Angry Birds 11625
55 Tata Motors JLR - The Success Story 14216
56 An Analysis On Lux Beauty Soap 39392
57 Latest Trend In Marketing Environment: Viral Marketing 9761
58 Impact Of The ZooZoo Commercials For Value Added Services 16085
59 What Can We Learn From Strategy Games 13789
60 The Reverse of Marketing=De-Marketing 17113
61 Is There A Better Way To Sell To Rural Market 12260
62 Why & How Marketers Target Kids 15111
63 Disruptive Innovation: Strategist’s Dilemma 10551
64 Entry Strategies For Automobile Companies In African Markets 13456
65 Park Avenue I.Q: New Name In The World Of Deodorants 16557
66 Flipkart.com - The Success Saga 21499
67 Pester Power: The Influential Kids 11785
68 Destination Branding- How does it Work 13042
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14653
70 Dirty Marketing- Fighting brands unethically 11098
71 Hero Honda Rebranding to Hero MotoCorp 13792
72 Standardize or Localize- A better way to lead markets 11610
73 Critical Success Factors for Devising Strategies for Airline Players 18857
74 Mom and Pop Stores Score Over Giant Supermarkets 11000
75 Regional Aspiration Marketing- A Step Further 10368
76 Value and benefit- The customer perspective 14020
77 Merchandising- The Brand Building Strategy 9831
78 The ill-effects of Globalization 10107
79 Brand Ferrari - The Dream Machine 12836
80 Retail Industry : Boon or Bane ? 12481
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20555
82 Premium Brands- Prestige, Value and Quality 19610
83 JustDial: The Information and Business Listings Directory 23684
84 Corporate branding vs Product branding 13234
85 Sales vs Marketing - Do They complement or compete ? 28782
86 Is Advertising an art of Lying ? 15822
87 Glocalization-The McD and KFC Way ? 12372
88 Breakthrough Products: Entering a New World 25057
89 4 P's of Management 56216
90 Walt Disney: A Magical Brand 16128
91 Evaluating Advertisement Campaigns: Analyzing Customers 10285
92 Brand Manchester United : A Theatre of Dreams 10289
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12023
94 10 Reasons Why Airline Industry is Unique ? 48824
95 Role of Brand Ambassadors in Recession 10147
96 Reverse Pricing - Getting it Right ! 11334
97 Copyright & Trademark violations: Rural Marketing Success ? 14569
98 Premium Niche Marketing: Small World and Big Business 14854
99 Surrogate Advertising: Softly promoting hard products 10113
100 TATA Nano : Khushiyon Ki Chaabi 14094
101 Royal Enfield Bullet - The Indian Cult Brand ! 19580
102 Do Brands have finite lives ? 19781
103 Why Twitter is so successful ? 19459
104 M.R.P: Setting your own price ? 10069
105 The New Age Marketing Warfare ! 12562
 
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