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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25425
50 Flying High: What Keeps Indigo Going 11630
51 Brand Activation: Bringing Spirit Of Brands To Life 16344
52 Indian Rural Market: The Next Big Thing 24167
53 Oreo – Milky’s Favourite Cookie Turns 100 10989
54 The Happy Birds: Success Story of Angry Birds 12301
55 Tata Motors JLR - The Success Story 14754
56 An Analysis On Lux Beauty Soap 40347
57 Latest Trend In Marketing Environment: Viral Marketing 10131
58 Impact Of The ZooZoo Commercials For Value Added Services 16783
59 What Can We Learn From Strategy Games 14088
60 The Reverse of Marketing=De-Marketing 17882
61 Is There A Better Way To Sell To Rural Market 12725
62 Why & How Marketers Target Kids 15846
63 Disruptive Innovation: Strategist’s Dilemma 11297
64 Entry Strategies For Automobile Companies In African Markets 13842
65 Park Avenue I.Q: New Name In The World Of Deodorants 17002
66 Flipkart.com - The Success Saga 22093
67 Pester Power: The Influential Kids 12239
68 Destination Branding- How does it Work 13400
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15229
70 Dirty Marketing- Fighting brands unethically 11690
71 Hero Honda Rebranding to Hero MotoCorp 14562
72 Standardize or Localize- A better way to lead markets 12046
73 Critical Success Factors for Devising Strategies for Airline Players 19512
74 Mom and Pop Stores Score Over Giant Supermarkets 11519
75 Regional Aspiration Marketing- A Step Further 10848
76 Value and benefit- The customer perspective 14323
77 Merchandising- The Brand Building Strategy 10166
78 The ill-effects of Globalization 10373
79 Brand Ferrari - The Dream Machine 13297
80 Retail Industry : Boon or Bane ? 12868
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21075
82 Premium Brands- Prestige, Value and Quality 20508
83 JustDial: The Information and Business Listings Directory 24543
84 Corporate branding vs Product branding 13589
85 Sales vs Marketing - Do They complement or compete ? 29401
86 Is Advertising an art of Lying ? 16215
87 Glocalization-The McD and KFC Way ? 13012
88 Breakthrough Products: Entering a New World 25598
89 4 P's of Management 56913
90 Walt Disney: A Magical Brand 16707
91 Evaluating Advertisement Campaigns: Analyzing Customers 10689
92 Brand Manchester United : A Theatre of Dreams 10726
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12358
94 10 Reasons Why Airline Industry is Unique ? 49507
95 Role of Brand Ambassadors in Recession 10579
96 Reverse Pricing - Getting it Right ! 11781
97 Copyright & Trademark violations: Rural Marketing Success ? 14976
98 Premium Niche Marketing: Small World and Big Business 15416
99 Surrogate Advertising: Softly promoting hard products 10445
100 TATA Nano : Khushiyon Ki Chaabi 14772
101 Royal Enfield Bullet - The Indian Cult Brand ! 20223
102 Do Brands have finite lives ? 20190
103 Why Twitter is so successful ? 19910
104 M.R.P: Setting your own price ? 10587
105 The New Age Marketing Warfare ! 13030
 
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