1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
49 What's This App - Whatsapp Success Story! 25185
50 Flying High: What Keeps Indigo Going 11188
51 Brand Activation: Bringing Spirit Of Brands To Life 16005
52 Indian Rural Market: The Next Big Thing 23919
53 Oreo – Milky’s Favourite Cookie Turns 100 10662
54 The Happy Birds: Success Story of Angry Birds 11762
55 Tata Motors JLR - The Success Story 14357
56 An Analysis On Lux Beauty Soap 39603
57 Latest Trend In Marketing Environment: Viral Marketing 9884
58 Impact Of The ZooZoo Commercials For Value Added Services 16302
59 What Can We Learn From Strategy Games 13873
60 The Reverse of Marketing=De-Marketing 17324
61 Is There A Better Way To Sell To Rural Market 12367
62 Why & How Marketers Target Kids 15312
63 Disruptive Innovation: Strategist’s Dilemma 10809
64 Entry Strategies For Automobile Companies In African Markets 13558
65 Park Avenue I.Q: New Name In The World Of Deodorants 16688
66 Flipkart.com - The Success Saga 21661
67 Pester Power: The Influential Kids 11920
68 Destination Branding- How does it Work 13148
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14829
70 Dirty Marketing- Fighting brands unethically 11275
71 Hero Honda Rebranding to Hero MotoCorp 14014
72 Standardize or Localize- A better way to lead markets 11722
73 Critical Success Factors for Devising Strategies for Airline Players 19031
74 Mom and Pop Stores Score Over Giant Supermarkets 11170
75 Regional Aspiration Marketing- A Step Further 10535
76 Value and benefit- The customer perspective 14104
77 Merchandising- The Brand Building Strategy 9932
78 The ill-effects of Globalization 10177
79 Brand Ferrari - The Dream Machine 12955
80 Retail Industry : Boon or Bane ? 12591
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20696
82 Premium Brands- Prestige, Value and Quality 19834
83 JustDial: The Information and Business Listings Directory 23942
84 Corporate branding vs Product branding 13342
85 Sales vs Marketing - Do They complement or compete ? 28933
86 Is Advertising an art of Lying ? 15930
87 Glocalization-The McD and KFC Way ? 12567
88 Breakthrough Products: Entering a New World 25205
89 4 P's of Management 56416
90 Walt Disney: A Magical Brand 16269
91 Evaluating Advertisement Campaigns: Analyzing Customers 10382
92 Brand Manchester United : A Theatre of Dreams 10418
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12119
94 10 Reasons Why Airline Industry is Unique ? 48980
95 Role of Brand Ambassadors in Recession 10251
96 Reverse Pricing - Getting it Right ! 11467
97 Copyright & Trademark violations: Rural Marketing Success ? 14702
98 Premium Niche Marketing: Small World and Big Business 15004
99 Surrogate Advertising: Softly promoting hard products 10209
100 TATA Nano : Khushiyon Ki Chaabi 14305
101 Royal Enfield Bullet - The Indian Cult Brand ! 19747
102 Do Brands have finite lives ? 19877
103 Why Twitter is so successful ? 19566
104 M.R.P: Setting your own price ? 10212
105 The New Age Marketing Warfare ! 12705
 
Page 1 of 2