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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25176
50 Flying High: What Keeps Indigo Going 11174
51 Brand Activation: Bringing Spirit Of Brands To Life 15999
52 Indian Rural Market: The Next Big Thing 23913
53 Oreo – Milky’s Favourite Cookie Turns 100 10649
54 The Happy Birds: Success Story of Angry Birds 11754
55 Tata Motors JLR - The Success Story 14350
56 An Analysis On Lux Beauty Soap 39591
57 Latest Trend In Marketing Environment: Viral Marketing 9878
58 Impact Of The ZooZoo Commercials For Value Added Services 16291
59 What Can We Learn From Strategy Games 13869
60 The Reverse of Marketing=De-Marketing 17311
61 Is There A Better Way To Sell To Rural Market 12359
62 Why & How Marketers Target Kids 15297
63 Disruptive Innovation: Strategist’s Dilemma 10797
64 Entry Strategies For Automobile Companies In African Markets 13549
65 Park Avenue I.Q: New Name In The World Of Deodorants 16680
66 Flipkart.com - The Success Saga 21650
67 Pester Power: The Influential Kids 11912
68 Destination Branding- How does it Work 13140
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14819
70 Dirty Marketing- Fighting brands unethically 11267
71 Hero Honda Rebranding to Hero MotoCorp 13996
72 Standardize or Localize- A better way to lead markets 11717
73 Critical Success Factors for Devising Strategies for Airline Players 19023
74 Mom and Pop Stores Score Over Giant Supermarkets 11158
75 Regional Aspiration Marketing- A Step Further 10525
76 Value and benefit- The customer perspective 14099
77 Merchandising- The Brand Building Strategy 9925
78 The ill-effects of Globalization 10172
79 Brand Ferrari - The Dream Machine 12948
80 Retail Industry : Boon or Bane ? 12583
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20689
82 Premium Brands- Prestige, Value and Quality 19820
83 JustDial: The Information and Business Listings Directory 23924
84 Corporate branding vs Product branding 13329
85 Sales vs Marketing - Do They complement or compete ? 28923
86 Is Advertising an art of Lying ? 15924
87 Glocalization-The McD and KFC Way ? 12552
88 Breakthrough Products: Entering a New World 25193
89 4 P's of Management 56404
90 Walt Disney: A Magical Brand 16261
91 Evaluating Advertisement Campaigns: Analyzing Customers 10374
92 Brand Manchester United : A Theatre of Dreams 10410
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12113
94 10 Reasons Why Airline Industry is Unique ? 48970
95 Role of Brand Ambassadors in Recession 10243
96 Reverse Pricing - Getting it Right ! 11457
97 Copyright & Trademark violations: Rural Marketing Success ? 14693
98 Premium Niche Marketing: Small World and Big Business 14996
99 Surrogate Advertising: Softly promoting hard products 10205
100 TATA Nano : Khushiyon Ki Chaabi 14292
101 Royal Enfield Bullet - The Indian Cult Brand ! 19739
102 Do Brands have finite lives ? 19872
103 Why Twitter is so successful ? 19559
104 M.R.P: Setting your own price ? 10205
105 The New Age Marketing Warfare ! 12695
 
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