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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25251
50 Flying High: What Keeps Indigo Going 11312
51 Brand Activation: Bringing Spirit Of Brands To Life 16080
52 Indian Rural Market: The Next Big Thing 23985
53 Oreo – Milky’s Favourite Cookie Turns 100 10755
54 The Happy Birds: Success Story of Angry Birds 11868
55 Tata Motors JLR - The Success Story 14469
56 An Analysis On Lux Beauty Soap 39758
57 Latest Trend In Marketing Environment: Viral Marketing 9949
58 Impact Of The ZooZoo Commercials For Value Added Services 16440
59 What Can We Learn From Strategy Games 13929
60 The Reverse of Marketing=De-Marketing 17482
61 Is There A Better Way To Sell To Rural Market 12443
62 Why & How Marketers Target Kids 15492
63 Disruptive Innovation: Strategist’s Dilemma 10915
64 Entry Strategies For Automobile Companies In African Markets 13651
65 Park Avenue I.Q: New Name In The World Of Deodorants 16792
66 Flipkart.com - The Success Saga 21796
67 Pester Power: The Influential Kids 12018
68 Destination Branding- How does it Work 13223
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14954
70 Dirty Marketing- Fighting brands unethically 11406
71 Hero Honda Rebranding to Hero MotoCorp 14186
72 Standardize or Localize- A better way to lead markets 11784
73 Critical Success Factors for Devising Strategies for Airline Players 19148
74 Mom and Pop Stores Score Over Giant Supermarkets 11277
75 Regional Aspiration Marketing- A Step Further 10623
76 Value and benefit- The customer perspective 14160
77 Merchandising- The Brand Building Strategy 9997
78 The ill-effects of Globalization 10229
79 Brand Ferrari - The Dream Machine 13034
80 Retail Industry : Boon or Bane ? 12668
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20818
82 Premium Brands- Prestige, Value and Quality 20052
83 JustDial: The Information and Business Listings Directory 24103
84 Corporate branding vs Product branding 13415
85 Sales vs Marketing - Do They complement or compete ? 29073
86 Is Advertising an art of Lying ? 16009
87 Glocalization-The McD and KFC Way ? 12723
88 Breakthrough Products: Entering a New World 25324
89 4 P's of Management 56577
90 Walt Disney: A Magical Brand 16428
91 Evaluating Advertisement Campaigns: Analyzing Customers 10456
92 Brand Manchester United : A Theatre of Dreams 10506
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12180
94 10 Reasons Why Airline Industry is Unique ? 49118
95 Role of Brand Ambassadors in Recession 10310
96 Reverse Pricing - Getting it Right ! 11556
97 Copyright & Trademark violations: Rural Marketing Success ? 14775
98 Premium Niche Marketing: Small World and Big Business 15121
99 Surrogate Advertising: Softly promoting hard products 10278
100 TATA Nano : Khushiyon Ki Chaabi 14458
101 Royal Enfield Bullet - The Indian Cult Brand ! 19882
102 Do Brands have finite lives ? 19990
103 Why Twitter is so successful ? 19642
104 M.R.P: Setting your own price ? 10331
105 The New Age Marketing Warfare ! 12810
 
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