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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25381
50 Flying High: What Keeps Indigo Going 11557
51 Brand Activation: Bringing Spirit Of Brands To Life 16259
52 Indian Rural Market: The Next Big Thing 24119
53 Oreo – Milky’s Favourite Cookie Turns 100 10926
54 The Happy Birds: Success Story of Angry Birds 12200
55 Tata Motors JLR - The Success Story 14674
56 An Analysis On Lux Beauty Soap 40180
57 Latest Trend In Marketing Environment: Viral Marketing 10090
58 Impact Of The ZooZoo Commercials For Value Added Services 16710
59 What Can We Learn From Strategy Games 14047
60 The Reverse of Marketing=De-Marketing 17795
61 Is There A Better Way To Sell To Rural Market 12670
62 Why & How Marketers Target Kids 15756
63 Disruptive Innovation: Strategist’s Dilemma 11244
64 Entry Strategies For Automobile Companies In African Markets 13798
65 Park Avenue I.Q: New Name In The World Of Deodorants 16947
66 Flipkart.com - The Success Saga 22028
67 Pester Power: The Influential Kids 12182
68 Destination Branding- How does it Work 13352
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15163
70 Dirty Marketing- Fighting brands unethically 11623
71 Hero Honda Rebranding to Hero MotoCorp 14455
72 Standardize or Localize- A better way to lead markets 11995
73 Critical Success Factors for Devising Strategies for Airline Players 19437
74 Mom and Pop Stores Score Over Giant Supermarkets 11459
75 Regional Aspiration Marketing- A Step Further 10795
76 Value and benefit- The customer perspective 14268
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10331
79 Brand Ferrari - The Dream Machine 13255
80 Retail Industry : Boon or Bane ? 12809
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21004
82 Premium Brands- Prestige, Value and Quality 20381
83 JustDial: The Information and Business Listings Directory 24421
84 Corporate branding vs Product branding 13535
85 Sales vs Marketing - Do They complement or compete ? 29306
86 Is Advertising an art of Lying ? 16155
87 Glocalization-The McD and KFC Way ? 12939
88 Breakthrough Products: Entering a New World 25541
89 4 P's of Management 56822
90 Walt Disney: A Magical Brand 16630
91 Evaluating Advertisement Campaigns: Analyzing Customers 10626
92 Brand Manchester United : A Theatre of Dreams 10667
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12293
94 10 Reasons Why Airline Industry is Unique ? 49423
95 Role of Brand Ambassadors in Recession 10531
96 Reverse Pricing - Getting it Right ! 11718
97 Copyright & Trademark violations: Rural Marketing Success ? 14917
98 Premium Niche Marketing: Small World and Big Business 15337
99 Surrogate Advertising: Softly promoting hard products 10395
100 TATA Nano : Khushiyon Ki Chaabi 14699
101 Royal Enfield Bullet - The Indian Cult Brand ! 20134
102 Do Brands have finite lives ? 20139
103 Why Twitter is so successful ? 19871
104 M.R.P: Setting your own price ? 10521
105 The New Age Marketing Warfare ! 12979
 
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