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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25382
50 Flying High: What Keeps Indigo Going 11558
51 Brand Activation: Bringing Spirit Of Brands To Life 16260
52 Indian Rural Market: The Next Big Thing 24120
53 Oreo – Milky’s Favourite Cookie Turns 100 10927
54 The Happy Birds: Success Story of Angry Birds 12202
55 Tata Motors JLR - The Success Story 14675
56 An Analysis On Lux Beauty Soap 40182
57 Latest Trend In Marketing Environment: Viral Marketing 10091
58 Impact Of The ZooZoo Commercials For Value Added Services 16711
59 What Can We Learn From Strategy Games 14047
60 The Reverse of Marketing=De-Marketing 17796
61 Is There A Better Way To Sell To Rural Market 12670
62 Why & How Marketers Target Kids 15756
63 Disruptive Innovation: Strategist’s Dilemma 11244
64 Entry Strategies For Automobile Companies In African Markets 13799
65 Park Avenue I.Q: New Name In The World Of Deodorants 16948
66 Flipkart.com - The Success Saga 22028
67 Pester Power: The Influential Kids 12183
68 Destination Branding- How does it Work 13352
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15164
70 Dirty Marketing- Fighting brands unethically 11624
71 Hero Honda Rebranding to Hero MotoCorp 14456
72 Standardize or Localize- A better way to lead markets 11995
73 Critical Success Factors for Devising Strategies for Airline Players 19437
74 Mom and Pop Stores Score Over Giant Supermarkets 11460
75 Regional Aspiration Marketing- A Step Further 10796
76 Value and benefit- The customer perspective 14269
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10331
79 Brand Ferrari - The Dream Machine 13258
80 Retail Industry : Boon or Bane ? 12811
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21006
82 Premium Brands- Prestige, Value and Quality 20381
83 JustDial: The Information and Business Listings Directory 24422
84 Corporate branding vs Product branding 13535
85 Sales vs Marketing - Do They complement or compete ? 29307
86 Is Advertising an art of Lying ? 16156
87 Glocalization-The McD and KFC Way ? 12939
88 Breakthrough Products: Entering a New World 25542
89 4 P's of Management 56825
90 Walt Disney: A Magical Brand 16630
91 Evaluating Advertisement Campaigns: Analyzing Customers 10626
92 Brand Manchester United : A Theatre of Dreams 10669
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12295
94 10 Reasons Why Airline Industry is Unique ? 49425
95 Role of Brand Ambassadors in Recession 10532
96 Reverse Pricing - Getting it Right ! 11719
97 Copyright & Trademark violations: Rural Marketing Success ? 14917
98 Premium Niche Marketing: Small World and Big Business 15338
99 Surrogate Advertising: Softly promoting hard products 10396
100 TATA Nano : Khushiyon Ki Chaabi 14701
101 Royal Enfield Bullet - The Indian Cult Brand ! 20136
102 Do Brands have finite lives ? 20139
103 Why Twitter is so successful ? 19871
104 M.R.P: Setting your own price ? 10521
105 The New Age Marketing Warfare ! 12979
 
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