1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
49 What's This App - Whatsapp Success Story! 25211
50 Flying High: What Keeps Indigo Going 11243
51 Brand Activation: Bringing Spirit Of Brands To Life 16034
52 Indian Rural Market: The Next Big Thing 23952
53 Oreo – Milky’s Favourite Cookie Turns 100 10702
54 The Happy Birds: Success Story of Angry Birds 11809
55 Tata Motors JLR - The Success Story 14401
56 An Analysis On Lux Beauty Soap 39658
57 Latest Trend In Marketing Environment: Viral Marketing 9910
58 Impact Of The ZooZoo Commercials For Value Added Services 16358
59 What Can We Learn From Strategy Games 13897
60 The Reverse of Marketing=De-Marketing 17388
61 Is There A Better Way To Sell To Rural Market 12395
62 Why & How Marketers Target Kids 15391
63 Disruptive Innovation: Strategist’s Dilemma 10857
64 Entry Strategies For Automobile Companies In African Markets 13607
65 Park Avenue I.Q: New Name In The World Of Deodorants 16736
66 Flipkart.com - The Success Saga 21716
67 Pester Power: The Influential Kids 11965
68 Destination Branding- How does it Work 13186
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14880
70 Dirty Marketing- Fighting brands unethically 11338
71 Hero Honda Rebranding to Hero MotoCorp 14099
72 Standardize or Localize- A better way to lead markets 11751
73 Critical Success Factors for Devising Strategies for Airline Players 19073
74 Mom and Pop Stores Score Over Giant Supermarkets 11214
75 Regional Aspiration Marketing- A Step Further 10579
76 Value and benefit- The customer perspective 14129
77 Merchandising- The Brand Building Strategy 9957
78 The ill-effects of Globalization 10197
79 Brand Ferrari - The Dream Machine 12990
80 Retail Industry : Boon or Bane ? 12621
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20743
82 Premium Brands- Prestige, Value and Quality 19919
83 JustDial: The Information and Business Listings Directory 24018
84 Corporate branding vs Product branding 13370
85 Sales vs Marketing - Do They complement or compete ? 28992
86 Is Advertising an art of Lying ? 15962
87 Glocalization-The McD and KFC Way ? 12625
88 Breakthrough Products: Entering a New World 25251
89 4 P's of Management 56483
90 Walt Disney: A Magical Brand 16323
91 Evaluating Advertisement Campaigns: Analyzing Customers 10413
92 Brand Manchester United : A Theatre of Dreams 10450
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12141
94 10 Reasons Why Airline Industry is Unique ? 49037
95 Role of Brand Ambassadors in Recession 10274
96 Reverse Pricing - Getting it Right ! 11505
97 Copyright & Trademark violations: Rural Marketing Success ? 14734
98 Premium Niche Marketing: Small World and Big Business 15054
99 Surrogate Advertising: Softly promoting hard products 10238
100 TATA Nano : Khushiyon Ki Chaabi 14378
101 Royal Enfield Bullet - The Indian Cult Brand ! 19808
102 Do Brands have finite lives ? 19914
103 Why Twitter is so successful ? 19597
104 M.R.P: Setting your own price ? 10263
105 The New Age Marketing Warfare ! 12745
 
Page 1 of 2