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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25461
50 Flying High: What Keeps Indigo Going 11691
51 Brand Activation: Bringing Spirit Of Brands To Life 16384
52 Indian Rural Market: The Next Big Thing 24205
53 Oreo – Milky’s Favourite Cookie Turns 100 11040
54 The Happy Birds: Success Story of Angry Birds 12364
55 Tata Motors JLR - The Success Story 14810
56 An Analysis On Lux Beauty Soap 40435
57 Latest Trend In Marketing Environment: Viral Marketing 10157
58 Impact Of The ZooZoo Commercials For Value Added Services 16842
59 What Can We Learn From Strategy Games 14118
60 The Reverse of Marketing=De-Marketing 17949
61 Is There A Better Way To Sell To Rural Market 12755
62 Why & How Marketers Target Kids 15911
63 Disruptive Innovation: Strategist’s Dilemma 11346
64 Entry Strategies For Automobile Companies In African Markets 13874
65 Park Avenue I.Q: New Name In The World Of Deodorants 17034
66 Flipkart.com - The Success Saga 22140
67 Pester Power: The Influential Kids 12286
68 Destination Branding- How does it Work 13428
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15276
70 Dirty Marketing- Fighting brands unethically 11743
71 Hero Honda Rebranding to Hero MotoCorp 14638
72 Standardize or Localize- A better way to lead markets 12079
73 Critical Success Factors for Devising Strategies for Airline Players 19577
74 Mom and Pop Stores Score Over Giant Supermarkets 11559
75 Regional Aspiration Marketing- A Step Further 10898
76 Value and benefit- The customer perspective 14357
77 Merchandising- The Brand Building Strategy 10202
78 The ill-effects of Globalization 10408
79 Brand Ferrari - The Dream Machine 13333
80 Retail Industry : Boon or Bane ? 12905
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21129
82 Premium Brands- Prestige, Value and Quality 20597
83 JustDial: The Information and Business Listings Directory 24631
84 Corporate branding vs Product branding 13629
85 Sales vs Marketing - Do They complement or compete ? 29466
86 Is Advertising an art of Lying ? 16255
87 Glocalization-The McD and KFC Way ? 13053
88 Breakthrough Products: Entering a New World 25644
89 4 P's of Management 56961
90 Walt Disney: A Magical Brand 16765
91 Evaluating Advertisement Campaigns: Analyzing Customers 10737
92 Brand Manchester United : A Theatre of Dreams 10771
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12394
94 10 Reasons Why Airline Industry is Unique ? 49568
95 Role of Brand Ambassadors in Recession 10615
96 Reverse Pricing - Getting it Right ! 11838
97 Copyright & Trademark violations: Rural Marketing Success ? 15018
98 Premium Niche Marketing: Small World and Big Business 15467
99 Surrogate Advertising: Softly promoting hard products 10474
100 TATA Nano : Khushiyon Ki Chaabi 14813
101 Royal Enfield Bullet - The Indian Cult Brand ! 20281
102 Do Brands have finite lives ? 20225
103 Why Twitter is so successful ? 19933
104 M.R.P: Setting your own price ? 10632
105 The New Age Marketing Warfare ! 13062
 
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