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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14212
56 An Analysis On Lux Beauty Soap 39390
57 Latest Trend In Marketing Environment: Viral Marketing 9758
58 Impact Of The ZooZoo Commercials For Value Added Services 16082
59 What Can We Learn From Strategy Games 13787
60 The Reverse of Marketing=De-Marketing 17110
61 Is There A Better Way To Sell To Rural Market 12258
62 Why & How Marketers Target Kids 15109
63 Disruptive Innovation: Strategist’s Dilemma 10548
64 Entry Strategies For Automobile Companies In African Markets 13455
65 Park Avenue I.Q: New Name In The World Of Deodorants 16554
66 Flipkart.com - The Success Saga 21497
67 Pester Power: The Influential Kids 11783
68 Destination Branding- How does it Work 13041
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14650
70 Dirty Marketing- Fighting brands unethically 11095
71 Hero Honda Rebranding to Hero MotoCorp 13787
72 Standardize or Localize- A better way to lead markets 11609
73 Critical Success Factors for Devising Strategies for Airline Players 18854
74 Mom and Pop Stores Score Over Giant Supermarkets 10993
75 Regional Aspiration Marketing- A Step Further 10365
76 Value and benefit- The customer perspective 14018
77 Merchandising- The Brand Building Strategy 9830
78 The ill-effects of Globalization 10105
79 Brand Ferrari - The Dream Machine 12833
80 Retail Industry : Boon or Bane ? 12479
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20553
82 Premium Brands- Prestige, Value and Quality 19606
83 JustDial: The Information and Business Listings Directory 23682
84 Corporate branding vs Product branding 13233
85 Sales vs Marketing - Do They complement or compete ? 28780
86 Is Advertising an art of Lying ? 15821
87 Glocalization-The McD and KFC Way ? 12369
88 Breakthrough Products: Entering a New World 25055
89 4 P's of Management 56214
90 Walt Disney: A Magical Brand 16127
91 Evaluating Advertisement Campaigns: Analyzing Customers 10283
92 Brand Manchester United : A Theatre of Dreams 10287
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12021
94 10 Reasons Why Airline Industry is Unique ? 48822
95 Role of Brand Ambassadors in Recession 10145
96 Reverse Pricing - Getting it Right ! 11331
97 Copyright & Trademark violations: Rural Marketing Success ? 14568
98 Premium Niche Marketing: Small World and Big Business 14851
99 Surrogate Advertising: Softly promoting hard products 10112
100 TATA Nano : Khushiyon Ki Chaabi 14091
101 Royal Enfield Bullet - The Indian Cult Brand ! 19579
102 Do Brands have finite lives ? 19779
103 Why Twitter is so successful ? 19456
104 M.R.P: Setting your own price ? 10067
105 The New Age Marketing Warfare ! 12561
 
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