Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Digital Marketing - New Trends Helping Maximize Profits 02 March 2016

This article covers the aspects of Digital Marketing trends which are helping companies maximize profits. 

I needed a "Bike cover" for my bike as being a boy I have more attachment towards my bike .Asking from the shopkeepers I choose to purchase it online. Well, i searched it on some sites and suddenly i got ping of my friend on my FB.I closed all those tabs in which i was searching .I thought that i would see it later on.


Customer Engagement vs Customer Loyalty 29 February 2016

One of the hardest parameters to measure is customer loyalty. It can be understood through proxies like surveys which can capture the willingness to buy. However the theoretical intention of buying and converting it into practice is completely different.


Is Free Basics really Net Neutrality? 28 February 2016

"Quis custodiet ipsos custodies?"

This is a Latin phrase written by the Roman poet Juval, which literally translated means “who will guard the guard themselves?” This theme is aptly applicable to the debate between free basics and net neutrality – Is Facebook the guardian who decides what free basics are?


How Nobel Prize got its Brand Image? 23 February 2016

Every brilliant individual on this earth aspire to see himself/herself as a Nobel Laureate. Superficially we all know what a Nobel Prize is and how it portrays a personality to all new level. But a very few know how it does. The coveted Nobel Prize has reached this elevated position over the years. A brief on how it branded itself.


Customer Engagement- A New Tool To Gain Customer Loyalty 19 February 2016

An article by Jeb Dasteel on Forbes where he says that customer loyalty is a lost battle has sparked huge debate in the world of marketing with almost 22490 views and comments from top executives of different companies. The article clearly vouches for customer engagement as a better tool to measure customer satisfaction and to increase brand recognition and revenue as against customer loyalty.


Business Strategy of Uber in Europe & its Way Ahead 05 February 2016

Uber Technologies Inc. is a San Francisco based company founded by Garrett Camp and Travis Kalanick in 2009. Uber is a ride sharing service which connects drivers and people through a mobile app. Its mission is to make transportation as reliable as running water, everywhere, for everyone. Due to its innovative service it is able to increase transparency between supply and demand in transport business and let these meet in an highly efficient fashion.


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