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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14550
56 An Analysis On Lux Beauty Soap 39897
57 Latest Trend In Marketing Environment: Viral Marketing 10003
58 Impact Of The ZooZoo Commercials For Value Added Services 16545
59 What Can We Learn From Strategy Games 13980
60 The Reverse of Marketing=De-Marketing 17592
61 Is There A Better Way To Sell To Rural Market 12490
62 Why & How Marketers Target Kids 15606
63 Disruptive Innovation: Strategist’s Dilemma 11041
64 Entry Strategies For Automobile Companies In African Markets 13729
65 Park Avenue I.Q: New Name In The World Of Deodorants 16866
66 Flipkart.com - The Success Saga 21909
67 Pester Power: The Influential Kids 12087
68 Destination Branding- How does it Work 13277
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15050
70 Dirty Marketing- Fighting brands unethically 11506
71 Hero Honda Rebranding to Hero MotoCorp 14304
72 Standardize or Localize- A better way to lead markets 11832
73 Critical Success Factors for Devising Strategies for Airline Players 19242
74 Mom and Pop Stores Score Over Giant Supermarkets 11368
75 Regional Aspiration Marketing- A Step Further 10694
76 Value and benefit- The customer perspective 14208
77 Merchandising- The Brand Building Strategy 10047
78 The ill-effects of Globalization 10274
79 Brand Ferrari - The Dream Machine 13094
80 Retail Industry : Boon or Bane ? 12734
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20899
82 Premium Brands- Prestige, Value and Quality 20181
83 JustDial: The Information and Business Listings Directory 24216
84 Corporate branding vs Product branding 13468
85 Sales vs Marketing - Do They complement or compete ? 29168
86 Is Advertising an art of Lying ? 16070
87 Glocalization-The McD and KFC Way ? 12819
88 Breakthrough Products: Entering a New World 25419
89 4 P's of Management 56682
90 Walt Disney: A Magical Brand 16506
91 Evaluating Advertisement Campaigns: Analyzing Customers 10521
92 Brand Manchester United : A Theatre of Dreams 10573
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12227
94 10 Reasons Why Airline Industry is Unique ? 49216
95 Role of Brand Ambassadors in Recession 10367
96 Reverse Pricing - Getting it Right ! 11623
97 Copyright & Trademark violations: Rural Marketing Success ? 14834
98 Premium Niche Marketing: Small World and Big Business 15219
99 Surrogate Advertising: Softly promoting hard products 10321
100 TATA Nano : Khushiyon Ki Chaabi 14568
101 Royal Enfield Bullet - The Indian Cult Brand ! 19993
102 Do Brands have finite lives ? 20052
103 Why Twitter is so successful ? 19704
104 M.R.P: Setting your own price ? 10416
105 The New Age Marketing Warfare ! 12885
 
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