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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 13785
56 An Analysis On Lux Beauty Soap 38878
57 Latest Trend In Marketing Environment: Viral Marketing 9399
58 Impact Of The ZooZoo Commercials For Value Added Services 15626
59 What Can We Learn From Strategy Games 13427
60 The Reverse of Marketing=De-Marketing 16661
61 Is There A Better Way To Sell To Rural Market 11905
62 Why & How Marketers Target Kids 14679
63 Disruptive Innovation: Strategist’s Dilemma 10173
64 Entry Strategies For Automobile Companies In African Markets 13096
65 Park Avenue I.Q: New Name In The World Of Deodorants 16156
66 Flipkart.com - The Success Saga 21069
67 Pester Power: The Influential Kids 11362
68 Destination Branding- How does it Work 12686
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14162
70 Dirty Marketing- Fighting brands unethically 10668
71 Hero Honda Rebranding to Hero MotoCorp 13297
72 Standardize or Localize- A better way to lead markets 11213
73 Critical Success Factors for Devising Strategies for Airline Players 18460
74 Mom and Pop Stores Score Over Giant Supermarkets 10561
75 Regional Aspiration Marketing- A Step Further 9987
76 Value and benefit- The customer perspective 13681
77 Merchandising- The Brand Building Strategy 9480
78 The ill-effects of Globalization 9747
79 Brand Ferrari - The Dream Machine 12473
80 Retail Industry : Boon or Bane ? 12140
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20142
82 Premium Brands- Prestige, Value and Quality 19075
83 JustDial: The Information and Business Listings Directory 23076
84 Corporate branding vs Product branding 12891
85 Sales vs Marketing - Do They complement or compete ? 28353
86 Is Advertising an art of Lying ? 15459
87 Glocalization-The McD and KFC Way ? 11925
88 Breakthrough Products: Entering a New World 24578
89 4 P's of Management 55711
90 Walt Disney: A Magical Brand 15708
91 Evaluating Advertisement Campaigns: Analyzing Customers 9902
92 Brand Manchester United : A Theatre of Dreams 9900
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11657
94 10 Reasons Why Airline Industry is Unique ? 48390
95 Role of Brand Ambassadors in Recession 9771
96 Reverse Pricing - Getting it Right ! 10893
97 Copyright & Trademark violations: Rural Marketing Success ? 14196
98 Premium Niche Marketing: Small World and Big Business 14399
99 Surrogate Advertising: Softly promoting hard products 9741
100 TATA Nano : Khushiyon Ki Chaabi 13592
101 Royal Enfield Bullet - The Indian Cult Brand ! 19354
102 Do Brands have finite lives ? 19673
103 Why Twitter is so successful ? 19359
104 M.R.P: Setting your own price ? 9917
105 The New Age Marketing Warfare ! 12410
 
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