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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14375
56 An Analysis On Lux Beauty Soap 39630
57 Latest Trend In Marketing Environment: Viral Marketing 9894
58 Impact Of The ZooZoo Commercials For Value Added Services 16320
59 What Can We Learn From Strategy Games 13884
60 The Reverse of Marketing=De-Marketing 17347
61 Is There A Better Way To Sell To Rural Market 12383
62 Why & How Marketers Target Kids 15343
63 Disruptive Innovation: Strategist’s Dilemma 10828
64 Entry Strategies For Automobile Companies In African Markets 13578
65 Park Avenue I.Q: New Name In The World Of Deodorants 16708
66 Flipkart.com - The Success Saga 21684
67 Pester Power: The Influential Kids 11936
68 Destination Branding- How does it Work 13167
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14849
70 Dirty Marketing- Fighting brands unethically 11295
71 Hero Honda Rebranding to Hero MotoCorp 14037
72 Standardize or Localize- A better way to lead markets 11736
73 Critical Success Factors for Devising Strategies for Airline Players 19047
74 Mom and Pop Stores Score Over Giant Supermarkets 11188
75 Regional Aspiration Marketing- A Step Further 10552
76 Value and benefit- The customer perspective 14115
77 Merchandising- The Brand Building Strategy 9942
78 The ill-effects of Globalization 10188
79 Brand Ferrari - The Dream Machine 12973
80 Retail Industry : Boon or Bane ? 12603
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20717
82 Premium Brands- Prestige, Value and Quality 19866
83 JustDial: The Information and Business Listings Directory 23978
84 Corporate branding vs Product branding 13357
85 Sales vs Marketing - Do They complement or compete ? 28956
86 Is Advertising an art of Lying ? 15946
87 Glocalization-The McD and KFC Way ? 12589
88 Breakthrough Products: Entering a New World 25221
89 4 P's of Management 56447
90 Walt Disney: A Magical Brand 16301
91 Evaluating Advertisement Campaigns: Analyzing Customers 10394
92 Brand Manchester United : A Theatre of Dreams 10434
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12133
94 10 Reasons Why Airline Industry is Unique ? 49007
95 Role of Brand Ambassadors in Recession 10262
96 Reverse Pricing - Getting it Right ! 11483
97 Copyright & Trademark violations: Rural Marketing Success ? 14718
98 Premium Niche Marketing: Small World and Big Business 15024
99 Surrogate Advertising: Softly promoting hard products 10226
100 TATA Nano : Khushiyon Ki Chaabi 14333
101 Royal Enfield Bullet - The Indian Cult Brand ! 19771
102 Do Brands have finite lives ? 19892
103 Why Twitter is so successful ? 19580
104 M.R.P: Setting your own price ? 10230
105 The New Age Marketing Warfare ! 12720
 
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