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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14411
56 An Analysis On Lux Beauty Soap 39676
57 Latest Trend In Marketing Environment: Viral Marketing 9912
58 Impact Of The ZooZoo Commercials For Value Added Services 16368
59 What Can We Learn From Strategy Games 13897
60 The Reverse of Marketing=De-Marketing 17403
61 Is There A Better Way To Sell To Rural Market 12400
62 Why & How Marketers Target Kids 15405
63 Disruptive Innovation: Strategist’s Dilemma 10865
64 Entry Strategies For Automobile Companies In African Markets 13612
65 Park Avenue I.Q: New Name In The World Of Deodorants 16746
66 Flipkart.com - The Success Saga 21730
67 Pester Power: The Influential Kids 11966
68 Destination Branding- How does it Work 13191
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14892
70 Dirty Marketing- Fighting brands unethically 11345
71 Hero Honda Rebranding to Hero MotoCorp 14118
72 Standardize or Localize- A better way to lead markets 11754
73 Critical Success Factors for Devising Strategies for Airline Players 19084
74 Mom and Pop Stores Score Over Giant Supermarkets 11224
75 Regional Aspiration Marketing- A Step Further 10582
76 Value and benefit- The customer perspective 14132
77 Merchandising- The Brand Building Strategy 9959
78 The ill-effects of Globalization 10201
79 Brand Ferrari - The Dream Machine 12991
80 Retail Industry : Boon or Bane ? 12627
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20750
82 Premium Brands- Prestige, Value and Quality 19930
83 JustDial: The Information and Business Listings Directory 24035
84 Corporate branding vs Product branding 13377
85 Sales vs Marketing - Do They complement or compete ? 28998
86 Is Advertising an art of Lying ? 15972
87 Glocalization-The McD and KFC Way ? 12638
88 Breakthrough Products: Entering a New World 25258
89 4 P's of Management 56496
90 Walt Disney: A Magical Brand 16335
91 Evaluating Advertisement Campaigns: Analyzing Customers 10418
92 Brand Manchester United : A Theatre of Dreams 10453
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12145
94 10 Reasons Why Airline Industry is Unique ? 49041
95 Role of Brand Ambassadors in Recession 10278
96 Reverse Pricing - Getting it Right ! 11509
97 Copyright & Trademark violations: Rural Marketing Success ? 14737
98 Premium Niche Marketing: Small World and Big Business 15062
99 Surrogate Advertising: Softly promoting hard products 10242
100 TATA Nano : Khushiyon Ki Chaabi 14389
101 Royal Enfield Bullet - The Indian Cult Brand ! 19814
102 Do Brands have finite lives ? 19919
103 Why Twitter is so successful ? 19601
104 M.R.P: Setting your own price ? 10268
105 The New Age Marketing Warfare ! 12756
 
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