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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 12665
56 An Analysis On Lux Beauty Soap 37038
57 Latest Trend In Marketing Environment: Viral Marketing 8618
58 Impact Of The ZooZoo Commercials For Value Added Services 14414
59 What Can We Learn From Strategy Games 12587
60 The Reverse of Marketing=De-Marketing 15368
61 Is There A Better Way To Sell To Rural Market 11046
62 Why & How Marketers Target Kids 13336
63 Disruptive Innovation: Strategist’s Dilemma 9359
64 Entry Strategies For Automobile Companies In African Markets 12034
65 Park Avenue I.Q: New Name In The World Of Deodorants 14959
66 Flipkart.com - The Success Saga 19897
67 Pester Power: The Influential Kids 10345
68 Destination Branding- How does it Work 11730
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12798
70 Dirty Marketing- Fighting brands unethically 9535
71 Hero Honda Rebranding to Hero MotoCorp 12015
72 Standardize or Localize- A better way to lead markets 10427
73 Critical Success Factors for Devising Strategies for Airline Players 17231
74 Mom and Pop Stores Score Over Giant Supermarkets 9507
75 Regional Aspiration Marketing- A Step Further 9120
76 Value and benefit- The customer perspective 12696
77 Merchandising- The Brand Building Strategy 8545
78 The ill-effects of Globalization 8916
79 Brand Ferrari - The Dream Machine 11324
80 Retail Industry : Boon or Bane ? 11279
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18915
82 Premium Brands- Prestige, Value and Quality 17171
83 JustDial: The Information and Business Listings Directory 21277
84 Corporate branding vs Product branding 11968
85 Sales vs Marketing - Do They complement or compete ? 26993
86 Is Advertising an art of Lying ? 14280
87 Glocalization-The McD and KFC Way ? 10622
88 Breakthrough Products: Entering a New World 23285
89 4 P's of Management 52876
90 Walt Disney: A Magical Brand 14207
91 Evaluating Advertisement Campaigns: Analyzing Customers 8871
92 Brand Manchester United : A Theatre of Dreams 8773
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10712
94 10 Reasons Why Airline Industry is Unique ? 46855
95 Role of Brand Ambassadors in Recession 8732
96 Reverse Pricing - Getting it Right ! 9685
97 Copyright & Trademark violations: Rural Marketing Success ? 13147
98 Premium Niche Marketing: Small World and Big Business 13065
99 Surrogate Advertising: Softly promoting hard products 8813
100 TATA Nano : Khushiyon Ki Chaabi 12189
101 Royal Enfield Bullet - The Indian Cult Brand ! 18245
102 Do Brands have finite lives ? 18684
103 Why Twitter is so successful ? 18631
104 M.R.P: Setting your own price ? 8925
105 The New Age Marketing Warfare ! 11718
 
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