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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14257
56 An Analysis On Lux Beauty Soap 39447
57 Latest Trend In Marketing Environment: Viral Marketing 9786
58 Impact Of The ZooZoo Commercials For Value Added Services 16135
59 What Can We Learn From Strategy Games 13808
60 The Reverse of Marketing=De-Marketing 17170
61 Is There A Better Way To Sell To Rural Market 12279
62 Why & How Marketers Target Kids 15160
63 Disruptive Innovation: Strategist’s Dilemma 10600
64 Entry Strategies For Automobile Companies In African Markets 13486
65 Park Avenue I.Q: New Name In The World Of Deodorants 16590
66 Flipkart.com - The Success Saga 21542
67 Pester Power: The Influential Kids 11814
68 Destination Branding- How does it Work 13064
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14704
70 Dirty Marketing- Fighting brands unethically 11141
71 Hero Honda Rebranding to Hero MotoCorp 13841
72 Standardize or Localize- A better way to lead markets 11638
73 Critical Success Factors for Devising Strategies for Airline Players 18901
74 Mom and Pop Stores Score Over Giant Supermarkets 11045
75 Regional Aspiration Marketing- A Step Further 10429
76 Value and benefit- The customer perspective 14039
77 Merchandising- The Brand Building Strategy 9852
78 The ill-effects of Globalization 10120
79 Brand Ferrari - The Dream Machine 12863
80 Retail Industry : Boon or Bane ? 12506
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20587
82 Premium Brands- Prestige, Value and Quality 19673
83 JustDial: The Information and Business Listings Directory 23756
84 Corporate branding vs Product branding 13260
85 Sales vs Marketing - Do They complement or compete ? 28820
86 Is Advertising an art of Lying ? 15851
87 Glocalization-The McD and KFC Way ? 12416
88 Breakthrough Products: Entering a New World 25099
89 4 P's of Management 56267
90 Walt Disney: A Magical Brand 16167
91 Evaluating Advertisement Campaigns: Analyzing Customers 10306
92 Brand Manchester United : A Theatre of Dreams 10332
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12050
94 10 Reasons Why Airline Industry is Unique ? 48861
95 Role of Brand Ambassadors in Recession 10178
96 Reverse Pricing - Getting it Right ! 11365
97 Copyright & Trademark violations: Rural Marketing Success ? 14607
98 Premium Niche Marketing: Small World and Big Business 14896
99 Surrogate Advertising: Softly promoting hard products 10139
100 TATA Nano : Khushiyon Ki Chaabi 14149
101 Royal Enfield Bullet - The Indian Cult Brand ! 19621
102 Do Brands have finite lives ? 19808
103 Why Twitter is so successful ? 19484
104 M.R.P: Setting your own price ? 10113
105 The New Age Marketing Warfare ! 12607
 
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