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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14372
56 An Analysis On Lux Beauty Soap 39627
57 Latest Trend In Marketing Environment: Viral Marketing 9891
58 Impact Of The ZooZoo Commercials For Value Added Services 16319
59 What Can We Learn From Strategy Games 13882
60 The Reverse of Marketing=De-Marketing 17344
61 Is There A Better Way To Sell To Rural Market 12381
62 Why & How Marketers Target Kids 15341
63 Disruptive Innovation: Strategist’s Dilemma 10824
64 Entry Strategies For Automobile Companies In African Markets 13576
65 Park Avenue I.Q: New Name In The World Of Deodorants 16706
66 Flipkart.com - The Success Saga 21682
67 Pester Power: The Influential Kids 11935
68 Destination Branding- How does it Work 13164
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14846
70 Dirty Marketing- Fighting brands unethically 11291
71 Hero Honda Rebranding to Hero MotoCorp 14034
72 Standardize or Localize- A better way to lead markets 11735
73 Critical Success Factors for Devising Strategies for Airline Players 19045
74 Mom and Pop Stores Score Over Giant Supermarkets 11182
75 Regional Aspiration Marketing- A Step Further 10549
76 Value and benefit- The customer perspective 14112
77 Merchandising- The Brand Building Strategy 9941
78 The ill-effects of Globalization 10185
79 Brand Ferrari - The Dream Machine 12971
80 Retail Industry : Boon or Bane ? 12600
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20714
82 Premium Brands- Prestige, Value and Quality 19861
83 JustDial: The Information and Business Listings Directory 23972
84 Corporate branding vs Product branding 13356
85 Sales vs Marketing - Do They complement or compete ? 28952
86 Is Advertising an art of Lying ? 15943
87 Glocalization-The McD and KFC Way ? 12585
88 Breakthrough Products: Entering a New World 25217
89 4 P's of Management 56444
90 Walt Disney: A Magical Brand 16298
91 Evaluating Advertisement Campaigns: Analyzing Customers 10393
92 Brand Manchester United : A Theatre of Dreams 10430
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12131
94 10 Reasons Why Airline Industry is Unique ? 49002
95 Role of Brand Ambassadors in Recession 10260
96 Reverse Pricing - Getting it Right ! 11480
97 Copyright & Trademark violations: Rural Marketing Success ? 14715
98 Premium Niche Marketing: Small World and Big Business 15022
99 Surrogate Advertising: Softly promoting hard products 10223
100 TATA Nano : Khushiyon Ki Chaabi 14329
101 Royal Enfield Bullet - The Indian Cult Brand ! 19769
102 Do Brands have finite lives ? 19889
103 Why Twitter is so successful ? 19575
104 M.R.P: Setting your own price ? 10227
105 The New Age Marketing Warfare ! 12717
 
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