Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Innovative Companies and their GenY Customers 24 December 2015

Let’s start with the very cliché statement- Millennials are a unique new breed of plugged-in networked savants. They expect seamless experience across all platforms in their quotidian lifestyle. They have an omniscient grasp of prices and promotions. Companies have been acknowledging this very idea and making the key decisions on their product innovations and marketing strategies. This article tries to study whether this new wave of brand activism in terms of technology innovations, a marketing messiah or a slippery surface of irrelevant brilliance. Do all strategies implemented by brands to attract the millennials work their way to the top or do they bite the dust mid-way?


Are Smart Cities Really Smart? 15 December 2015

Before going on and on about the mentioned subject, a question must be answered. What is a smart city? A smart city is a city where modern technologies and advanced resources are used to uplift the standard of living with the society. The target is achieved with better resource management and adapting methods that are more in accordance with the environment.


Consumer Insights- Understanding the Customers Better 14 December 2015

In this highly competitive era, it is important to strike a chord with your target audience to succeed. That’s why “connect” with the customer has become essential. For this, the need of the hour is to understand the underlying emotions and motivations while your potential customer makes a decision to buy /not- buy your product. So, companies are in constant struggle to keep their product both relevant and differentiated. For this, they need to jump from the traditional market research methods to gain consumer insights.


Evolving Trends in Marketing - Outbound and Inbound Marketing 10 December 2015

Marketing is the evergreen go- to solution for any manager to increase the revenue from his product or services. Although from time to time the modes of marketing have evolved, the importance of marketing for a firm to sell its product and services remains consistently high. Books on marketing define it as “identifying the needs of consumer, developing products/services to satisfy those needs and promoting/advertising these developed products to consumer”. Hence, a marketer has to understand consumer insights; design products based on those insights and then go back to the consumer to promote those products.


The Future of Tourism Marketing 07 December 2015

“The Travel and Tourism Industry, It’s just a huge part of our economy”. These words as said by Karen Hughes, one of the French-American Politicians proves that Tourism Industry has grown leaps and bounds and emerged as a sure shot winner for a country’s economic growth.


Promotion and Advertising: Is It Always true? 04 December 2015

Promotion can be either through ‘push’ or ‘pull’. Various sales promotion such as Consumer and Trade promotions comes under push strategy, wherein sales representatives manipulate the retailers or consumers to meet their ends. Whereas, advertising is a form of ‘pull’ strategy that can be very deceitful and demeaning.


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