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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14383
56 An Analysis On Lux Beauty Soap 39637
57 Latest Trend In Marketing Environment: Viral Marketing 9899
58 Impact Of The ZooZoo Commercials For Value Added Services 16328
59 What Can We Learn From Strategy Games 13889
60 The Reverse of Marketing=De-Marketing 17361
61 Is There A Better Way To Sell To Rural Market 12387
62 Why & How Marketers Target Kids 15351
63 Disruptive Innovation: Strategist’s Dilemma 10838
64 Entry Strategies For Automobile Companies In African Markets 13582
65 Park Avenue I.Q: New Name In The World Of Deodorants 16714
66 Flipkart.com - The Success Saga 21696
67 Pester Power: The Influential Kids 11942
68 Destination Branding- How does it Work 13175
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14859
70 Dirty Marketing- Fighting brands unethically 11304
71 Hero Honda Rebranding to Hero MotoCorp 14050
72 Standardize or Localize- A better way to lead markets 11740
73 Critical Success Factors for Devising Strategies for Airline Players 19054
74 Mom and Pop Stores Score Over Giant Supermarkets 11193
75 Regional Aspiration Marketing- A Step Further 10561
76 Value and benefit- The customer perspective 14118
77 Merchandising- The Brand Building Strategy 9949
78 The ill-effects of Globalization 10192
79 Brand Ferrari - The Dream Machine 12975
80 Retail Industry : Boon or Bane ? 12609
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20727
82 Premium Brands- Prestige, Value and Quality 19882
83 JustDial: The Information and Business Listings Directory 23990
84 Corporate branding vs Product branding 13361
85 Sales vs Marketing - Do They complement or compete ? 28965
86 Is Advertising an art of Lying ? 15949
87 Glocalization-The McD and KFC Way ? 12603
88 Breakthrough Products: Entering a New World 25234
89 4 P's of Management 56457
90 Walt Disney: A Magical Brand 16309
91 Evaluating Advertisement Campaigns: Analyzing Customers 10402
92 Brand Manchester United : A Theatre of Dreams 10440
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12138
94 10 Reasons Why Airline Industry is Unique ? 49018
95 Role of Brand Ambassadors in Recession 10267
96 Reverse Pricing - Getting it Right ! 11492
97 Copyright & Trademark violations: Rural Marketing Success ? 14724
98 Premium Niche Marketing: Small World and Big Business 15034
99 Surrogate Advertising: Softly promoting hard products 10228
100 TATA Nano : Khushiyon Ki Chaabi 14348
101 Royal Enfield Bullet - The Indian Cult Brand ! 19783
102 Do Brands have finite lives ? 19899
103 Why Twitter is so successful ? 19586
104 M.R.P: Setting your own price ? 10242
105 The New Age Marketing Warfare ! 12729
 
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