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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14514
56 An Analysis On Lux Beauty Soap 39827
57 Latest Trend In Marketing Environment: Viral Marketing 9977
58 Impact Of The ZooZoo Commercials For Value Added Services 16488
59 What Can We Learn From Strategy Games 13957
60 The Reverse of Marketing=De-Marketing 17547
61 Is There A Better Way To Sell To Rural Market 12466
62 Why & How Marketers Target Kids 15554
63 Disruptive Innovation: Strategist’s Dilemma 10980
64 Entry Strategies For Automobile Companies In African Markets 13689
65 Park Avenue I.Q: New Name In The World Of Deodorants 16832
66 Flipkart.com - The Success Saga 21852
67 Pester Power: The Influential Kids 12049
68 Destination Branding- How does it Work 13244
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15003
70 Dirty Marketing- Fighting brands unethically 11458
71 Hero Honda Rebranding to Hero MotoCorp 14246
72 Standardize or Localize- A better way to lead markets 11803
73 Critical Success Factors for Devising Strategies for Airline Players 19197
74 Mom and Pop Stores Score Over Giant Supermarkets 11321
75 Regional Aspiration Marketing- A Step Further 10661
76 Value and benefit- The customer perspective 14184
77 Merchandising- The Brand Building Strategy 10022
78 The ill-effects of Globalization 10249
79 Brand Ferrari - The Dream Machine 13064
80 Retail Industry : Boon or Bane ? 12707
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20864
82 Premium Brands- Prestige, Value and Quality 20117
83 JustDial: The Information and Business Listings Directory 24157
84 Corporate branding vs Product branding 13437
85 Sales vs Marketing - Do They complement or compete ? 29120
86 Is Advertising an art of Lying ? 16038
87 Glocalization-The McD and KFC Way ? 12768
88 Breakthrough Products: Entering a New World 25374
89 4 P's of Management 56634
90 Walt Disney: A Magical Brand 16465
91 Evaluating Advertisement Campaigns: Analyzing Customers 10487
92 Brand Manchester United : A Theatre of Dreams 10536
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12201
94 10 Reasons Why Airline Industry is Unique ? 49171
95 Role of Brand Ambassadors in Recession 10339
96 Reverse Pricing - Getting it Right ! 11585
97 Copyright & Trademark violations: Rural Marketing Success ? 14803
98 Premium Niche Marketing: Small World and Big Business 15169
99 Surrogate Advertising: Softly promoting hard products 10298
100 TATA Nano : Khushiyon Ki Chaabi 14519
101 Royal Enfield Bullet - The Indian Cult Brand ! 19938
102 Do Brands have finite lives ? 20018
103 Why Twitter is so successful ? 19676
104 M.R.P: Setting your own price ? 10376
105 The New Age Marketing Warfare ! 12848
 
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