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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14431
56 An Analysis On Lux Beauty Soap 39700
57 Latest Trend In Marketing Environment: Viral Marketing 9927
58 Impact Of The ZooZoo Commercials For Value Added Services 16396
59 What Can We Learn From Strategy Games 13905
60 The Reverse of Marketing=De-Marketing 17432
61 Is There A Better Way To Sell To Rural Market 12414
62 Why & How Marketers Target Kids 15436
63 Disruptive Innovation: Strategist’s Dilemma 10883
64 Entry Strategies For Automobile Companies In African Markets 13628
65 Park Avenue I.Q: New Name In The World Of Deodorants 16758
66 Flipkart.com - The Success Saga 21753
67 Pester Power: The Influential Kids 11991
68 Destination Branding- How does it Work 13203
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14915
70 Dirty Marketing- Fighting brands unethically 11374
71 Hero Honda Rebranding to Hero MotoCorp 14141
72 Standardize or Localize- A better way to lead markets 11765
73 Critical Success Factors for Devising Strategies for Airline Players 19104
74 Mom and Pop Stores Score Over Giant Supermarkets 11242
75 Regional Aspiration Marketing- A Step Further 10597
76 Value and benefit- The customer perspective 14139
77 Merchandising- The Brand Building Strategy 9973
78 The ill-effects of Globalization 10209
79 Brand Ferrari - The Dream Machine 13009
80 Retail Industry : Boon or Bane ? 12643
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20774
82 Premium Brands- Prestige, Value and Quality 19972
83 JustDial: The Information and Business Listings Directory 24067
84 Corporate branding vs Product branding 13394
85 Sales vs Marketing - Do They complement or compete ? 29026
86 Is Advertising an art of Lying ? 15987
87 Glocalization-The McD and KFC Way ? 12672
88 Breakthrough Products: Entering a New World 25281
89 4 P's of Management 56524
90 Walt Disney: A Magical Brand 16380
91 Evaluating Advertisement Campaigns: Analyzing Customers 10431
92 Brand Manchester United : A Theatre of Dreams 10475
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12155
94 10 Reasons Why Airline Industry is Unique ? 49069
95 Role of Brand Ambassadors in Recession 10289
96 Reverse Pricing - Getting it Right ! 11526
97 Copyright & Trademark violations: Rural Marketing Success ? 14751
98 Premium Niche Marketing: Small World and Big Business 15083
99 Surrogate Advertising: Softly promoting hard products 10252
100 TATA Nano : Khushiyon Ki Chaabi 14414
101 Royal Enfield Bullet - The Indian Cult Brand ! 19844
102 Do Brands have finite lives ? 19943
103 Why Twitter is so successful ? 19618
104 M.R.P: Setting your own price ? 10294
105 The New Age Marketing Warfare ! 12776
 
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