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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 13214
62 Why & How Marketers Target Kids 16574
63 Disruptive Innovation: Strategist’s Dilemma 11832
64 Entry Strategies For Automobile Companies In African Markets 14325
65 Park Avenue I.Q: New Name In The World Of Deodorants 17573
66 Flipkart.com - The Success Saga 22732
67 Pester Power: The Influential Kids 12875
68 Destination Branding- How does it Work 13876
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15747
70 Dirty Marketing- Fighting brands unethically 12244
71 Hero Honda Rebranding to Hero MotoCorp 15324
72 Standardize or Localize- A better way to lead markets 12545
73 Critical Success Factors for Devising Strategies for Airline Players 20095
74 Mom and Pop Stores Score Over Giant Supermarkets 12105
75 Regional Aspiration Marketing- A Step Further 11397
76 Value and benefit- The customer perspective 14764
77 Merchandising- The Brand Building Strategy 10642
78 The ill-effects of Globalization 10829
79 Brand Ferrari - The Dream Machine 13795
80 Retail Industry : Boon or Bane ? 13355
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21674
82 Premium Brands- Prestige, Value and Quality 21409
83 JustDial: The Information and Business Listings Directory 25349
84 Corporate branding vs Product branding 14150
85 Sales vs Marketing - Do They complement or compete ? 30055
86 Is Advertising an art of Lying ? 16736
87 Glocalization-The McD and KFC Way ? 13595
88 Breakthrough Products: Entering a New World 26193
89 4 P's of Management 57639
90 Walt Disney: A Magical Brand 17299
91 Evaluating Advertisement Campaigns: Analyzing Customers 11203
92 Brand Manchester United : A Theatre of Dreams 11359
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13006
94 10 Reasons Why Airline Industry is Unique ? 50222
95 Role of Brand Ambassadors in Recession 11156
96 Reverse Pricing - Getting it Right ! 12412
97 Copyright & Trademark violations: Rural Marketing Success ? 15562
98 Premium Niche Marketing: Small World and Big Business 16177
99 Surrogate Advertising: Softly promoting hard products 10983
100 TATA Nano : Khushiyon Ki Chaabi 15459
101 Royal Enfield Bullet - The Indian Cult Brand ! 21051
102 Do Brands have finite lives ? 20777
103 Why Twitter is so successful ? 20358
104 M.R.P: Setting your own price ? 11098
105 The New Age Marketing Warfare ! 13563
 
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