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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12574
62 Why & How Marketers Target Kids 15733
63 Disruptive Innovation: Strategist’s Dilemma 11205
64 Entry Strategies For Automobile Companies In African Markets 13789
65 Park Avenue I.Q: New Name In The World Of Deodorants 16935
66 Flipkart.com - The Success Saga 22013
67 Pester Power: The Influential Kids 12164
68 Destination Branding- How does it Work 13338
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15147
70 Dirty Marketing- Fighting brands unethically 11600
71 Hero Honda Rebranding to Hero MotoCorp 14427
72 Standardize or Localize- A better way to lead markets 11901
73 Critical Success Factors for Devising Strategies for Airline Players 19340
74 Mom and Pop Stores Score Over Giant Supermarkets 11441
75 Regional Aspiration Marketing- A Step Further 10775
76 Value and benefit- The customer perspective 14257
77 Merchandising- The Brand Building Strategy 10112
78 The ill-effects of Globalization 10323
79 Brand Ferrari - The Dream Machine 13163
80 Retail Industry : Boon or Bane ? 12795
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20983
82 Premium Brands- Prestige, Value and Quality 20344
83 JustDial: The Information and Business Listings Directory 24382
84 Corporate branding vs Product branding 13517
85 Sales vs Marketing - Do They complement or compete ? 29281
86 Is Advertising an art of Lying ? 16139
87 Glocalization-The McD and KFC Way ? 12919
88 Breakthrough Products: Entering a New World 25520
89 4 P's of Management 56788
90 Walt Disney: A Magical Brand 16612
91 Evaluating Advertisement Campaigns: Analyzing Customers 10604
92 Brand Manchester United : A Theatre of Dreams 10651
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12282
94 10 Reasons Why Airline Industry is Unique ? 49323
95 Role of Brand Ambassadors in Recession 10435
96 Reverse Pricing - Getting it Right ! 11704
97 Copyright & Trademark violations: Rural Marketing Success ? 14902
98 Premium Niche Marketing: Small World and Big Business 15313
99 Surrogate Advertising: Softly promoting hard products 10382
100 TATA Nano : Khushiyon Ki Chaabi 14677
101 Royal Enfield Bullet - The Indian Cult Brand ! 20108
102 Do Brands have finite lives ? 20122
103 Why Twitter is so successful ? 19777
104 M.R.P: Setting your own price ? 10502
105 The New Age Marketing Warfare ! 12961
 
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