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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12492
62 Why & How Marketers Target Kids 15606
63 Disruptive Innovation: Strategist’s Dilemma 11042
64 Entry Strategies For Automobile Companies In African Markets 13730
65 Park Avenue I.Q: New Name In The World Of Deodorants 16867
66 Flipkart.com - The Success Saga 21909
67 Pester Power: The Influential Kids 12087
68 Destination Branding- How does it Work 13277
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15051
70 Dirty Marketing- Fighting brands unethically 11507
71 Hero Honda Rebranding to Hero MotoCorp 14304
72 Standardize or Localize- A better way to lead markets 11833
73 Critical Success Factors for Devising Strategies for Airline Players 19244
74 Mom and Pop Stores Score Over Giant Supermarkets 11371
75 Regional Aspiration Marketing- A Step Further 10695
76 Value and benefit- The customer perspective 14209
77 Merchandising- The Brand Building Strategy 10047
78 The ill-effects of Globalization 10274
79 Brand Ferrari - The Dream Machine 13094
80 Retail Industry : Boon or Bane ? 12736
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20900
82 Premium Brands- Prestige, Value and Quality 20181
83 JustDial: The Information and Business Listings Directory 24218
84 Corporate branding vs Product branding 13468
85 Sales vs Marketing - Do They complement or compete ? 29168
86 Is Advertising an art of Lying ? 16070
87 Glocalization-The McD and KFC Way ? 12819
88 Breakthrough Products: Entering a New World 25421
89 4 P's of Management 56682
90 Walt Disney: A Magical Brand 16506
91 Evaluating Advertisement Campaigns: Analyzing Customers 10521
92 Brand Manchester United : A Theatre of Dreams 10574
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12228
94 10 Reasons Why Airline Industry is Unique ? 49217
95 Role of Brand Ambassadors in Recession 10368
96 Reverse Pricing - Getting it Right ! 11623
97 Copyright & Trademark violations: Rural Marketing Success ? 14835
98 Premium Niche Marketing: Small World and Big Business 15220
99 Surrogate Advertising: Softly promoting hard products 10322
100 TATA Nano : Khushiyon Ki Chaabi 14568
101 Royal Enfield Bullet - The Indian Cult Brand ! 19994
102 Do Brands have finite lives ? 20052
103 Why Twitter is so successful ? 19705
104 M.R.P: Setting your own price ? 10416
105 The New Age Marketing Warfare ! 12885
 
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