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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12678
62 Why & How Marketers Target Kids 15774
63 Disruptive Innovation: Strategist’s Dilemma 11260
64 Entry Strategies For Automobile Companies In African Markets 13805
65 Park Avenue I.Q: New Name In The World Of Deodorants 16959
66 Flipkart.com - The Success Saga 22037
67 Pester Power: The Influential Kids 12187
68 Destination Branding- How does it Work 13359
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15172
70 Dirty Marketing- Fighting brands unethically 11636
71 Hero Honda Rebranding to Hero MotoCorp 14473
72 Standardize or Localize- A better way to lead markets 12003
73 Critical Success Factors for Devising Strategies for Airline Players 19446
74 Mom and Pop Stores Score Over Giant Supermarkets 11471
75 Regional Aspiration Marketing- A Step Further 10801
76 Value and benefit- The customer perspective 14278
77 Merchandising- The Brand Building Strategy 10126
78 The ill-effects of Globalization 10335
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12818
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21017
82 Premium Brands- Prestige, Value and Quality 20403
83 JustDial: The Information and Business Listings Directory 24442
84 Corporate branding vs Product branding 13541
85 Sales vs Marketing - Do They complement or compete ? 29320
86 Is Advertising an art of Lying ? 16165
87 Glocalization-The McD and KFC Way ? 12950
88 Breakthrough Products: Entering a New World 25548
89 4 P's of Management 56841
90 Walt Disney: A Magical Brand 16642
91 Evaluating Advertisement Campaigns: Analyzing Customers 10635
92 Brand Manchester United : A Theatre of Dreams 10675
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12304
94 10 Reasons Why Airline Industry is Unique ? 49438
95 Role of Brand Ambassadors in Recession 10539
96 Reverse Pricing - Getting it Right ! 11727
97 Copyright & Trademark violations: Rural Marketing Success ? 14926
98 Premium Niche Marketing: Small World and Big Business 15349
99 Surrogate Advertising: Softly promoting hard products 10402
100 TATA Nano : Khushiyon Ki Chaabi 14715
101 Royal Enfield Bullet - The Indian Cult Brand ! 20146
102 Do Brands have finite lives ? 20149
103 Why Twitter is so successful ? 19875
104 M.R.P: Setting your own price ? 10529
105 The New Age Marketing Warfare ! 12984
 
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