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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12548
62 Why & How Marketers Target Kids 15708
63 Disruptive Innovation: Strategist’s Dilemma 11172
64 Entry Strategies For Automobile Companies In African Markets 13779
65 Park Avenue I.Q: New Name In The World Of Deodorants 16916
66 Flipkart.com - The Success Saga 21991
67 Pester Power: The Influential Kids 12149
68 Destination Branding- How does it Work 13328
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15125
70 Dirty Marketing- Fighting brands unethically 11587
71 Hero Honda Rebranding to Hero MotoCorp 14408
72 Standardize or Localize- A better way to lead markets 11881
73 Critical Success Factors for Devising Strategies for Airline Players 19313
74 Mom and Pop Stores Score Over Giant Supermarkets 11432
75 Regional Aspiration Marketing- A Step Further 10760
76 Value and benefit- The customer perspective 14253
77 Merchandising- The Brand Building Strategy 10101
78 The ill-effects of Globalization 10315
79 Brand Ferrari - The Dream Machine 13144
80 Retail Industry : Boon or Bane ? 12781
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20966
82 Premium Brands- Prestige, Value and Quality 20316
83 JustDial: The Information and Business Listings Directory 24348
84 Corporate branding vs Product branding 13508
85 Sales vs Marketing - Do They complement or compete ? 29263
86 Is Advertising an art of Lying ? 16127
87 Glocalization-The McD and KFC Way ? 12898
88 Breakthrough Products: Entering a New World 25497
89 4 P's of Management 56771
90 Walt Disney: A Magical Brand 16591
91 Evaluating Advertisement Campaigns: Analyzing Customers 10588
92 Brand Manchester United : A Theatre of Dreams 10635
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12269
94 10 Reasons Why Airline Industry is Unique ? 49298
95 Role of Brand Ambassadors in Recession 10415
96 Reverse Pricing - Getting it Right ! 11687
97 Copyright & Trademark violations: Rural Marketing Success ? 14887
98 Premium Niche Marketing: Small World and Big Business 15293
99 Surrogate Advertising: Softly promoting hard products 10371
100 TATA Nano : Khushiyon Ki Chaabi 14652
101 Royal Enfield Bullet - The Indian Cult Brand ! 20090
102 Do Brands have finite lives ? 20107
103 Why Twitter is so successful ? 19757
104 M.R.P: Setting your own price ? 10486
105 The New Age Marketing Warfare ! 12949
 
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