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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12452
62 Why & How Marketers Target Kids 15524
63 Disruptive Innovation: Strategist’s Dilemma 10950
64 Entry Strategies For Automobile Companies In African Markets 13668
65 Park Avenue I.Q: New Name In The World Of Deodorants 16806
66 Flipkart.com - The Success Saga 21821
67 Pester Power: The Influential Kids 12037
68 Destination Branding- How does it Work 13230
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14976
70 Dirty Marketing- Fighting brands unethically 11434
71 Hero Honda Rebranding to Hero MotoCorp 14207
72 Standardize or Localize- A better way to lead markets 11794
73 Critical Success Factors for Devising Strategies for Airline Players 19173
74 Mom and Pop Stores Score Over Giant Supermarkets 11298
75 Regional Aspiration Marketing- A Step Further 10640
76 Value and benefit- The customer perspective 14173
77 Merchandising- The Brand Building Strategy 10007
78 The ill-effects of Globalization 10237
79 Brand Ferrari - The Dream Machine 13049
80 Retail Industry : Boon or Bane ? 12685
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20836
82 Premium Brands- Prestige, Value and Quality 20078
83 JustDial: The Information and Business Listings Directory 24129
84 Corporate branding vs Product branding 13425
85 Sales vs Marketing - Do They complement or compete ? 29096
86 Is Advertising an art of Lying ? 16021
87 Glocalization-The McD and KFC Way ? 12745
88 Breakthrough Products: Entering a New World 25343
89 4 P's of Management 56605
90 Walt Disney: A Magical Brand 16445
91 Evaluating Advertisement Campaigns: Analyzing Customers 10472
92 Brand Manchester United : A Theatre of Dreams 10521
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12188
94 10 Reasons Why Airline Industry is Unique ? 49145
95 Role of Brand Ambassadors in Recession 10324
96 Reverse Pricing - Getting it Right ! 11567
97 Copyright & Trademark violations: Rural Marketing Success ? 14785
98 Premium Niche Marketing: Small World and Big Business 15145
99 Surrogate Advertising: Softly promoting hard products 10287
100 TATA Nano : Khushiyon Ki Chaabi 14487
101 Royal Enfield Bullet - The Indian Cult Brand ! 19907
102 Do Brands have finite lives ? 20002
103 Why Twitter is so successful ? 19660
104 M.R.P: Setting your own price ? 10348
105 The New Age Marketing Warfare ! 12828
 
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