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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12480
62 Why & How Marketers Target Kids 15591
63 Disruptive Innovation: Strategist’s Dilemma 11026
64 Entry Strategies For Automobile Companies In African Markets 13715
65 Park Avenue I.Q: New Name In The World Of Deodorants 16855
66 Flipkart.com - The Success Saga 21894
67 Pester Power: The Influential Kids 12077
68 Destination Branding- How does it Work 13267
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15036
70 Dirty Marketing- Fighting brands unethically 11492
71 Hero Honda Rebranding to Hero MotoCorp 14286
72 Standardize or Localize- A better way to lead markets 11825
73 Critical Success Factors for Devising Strategies for Airline Players 19230
74 Mom and Pop Stores Score Over Giant Supermarkets 11358
75 Regional Aspiration Marketing- A Step Further 10683
76 Value and benefit- The customer perspective 14200
77 Merchandising- The Brand Building Strategy 10038
78 The ill-effects of Globalization 10266
79 Brand Ferrari - The Dream Machine 13086
80 Retail Industry : Boon or Bane ? 12728
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20888
82 Premium Brands- Prestige, Value and Quality 20164
83 JustDial: The Information and Business Listings Directory 24200
84 Corporate branding vs Product branding 13460
85 Sales vs Marketing - Do They complement or compete ? 29157
86 Is Advertising an art of Lying ? 16059
87 Glocalization-The McD and KFC Way ? 12801
88 Breakthrough Products: Entering a New World 25407
89 4 P's of Management 56668
90 Walt Disney: A Magical Brand 16492
91 Evaluating Advertisement Campaigns: Analyzing Customers 10509
92 Brand Manchester United : A Theatre of Dreams 10566
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12218
94 10 Reasons Why Airline Industry is Unique ? 49204
95 Role of Brand Ambassadors in Recession 10360
96 Reverse Pricing - Getting it Right ! 11612
97 Copyright & Trademark violations: Rural Marketing Success ? 14825
98 Premium Niche Marketing: Small World and Big Business 15208
99 Surrogate Advertising: Softly promoting hard products 10315
100 TATA Nano : Khushiyon Ki Chaabi 14550
101 Royal Enfield Bullet - The Indian Cult Brand ! 19980
102 Do Brands have finite lives ? 20040
103 Why Twitter is so successful ? 19692
104 M.R.P: Setting your own price ? 10404
105 The New Age Marketing Warfare ! 12875
 
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