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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12741
62 Why & How Marketers Target Kids 15882
63 Disruptive Innovation: Strategist’s Dilemma 11316
64 Entry Strategies For Automobile Companies In African Markets 13862
65 Park Avenue I.Q: New Name In The World Of Deodorants 17020
66 Flipkart.com - The Success Saga 22120
67 Pester Power: The Influential Kids 12261
68 Destination Branding- How does it Work 13415
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15250
70 Dirty Marketing- Fighting brands unethically 11717
71 Hero Honda Rebranding to Hero MotoCorp 14601
72 Standardize or Localize- A better way to lead markets 12064
73 Critical Success Factors for Devising Strategies for Airline Players 19544
74 Mom and Pop Stores Score Over Giant Supermarkets 11539
75 Regional Aspiration Marketing- A Step Further 10877
76 Value and benefit- The customer perspective 14339
77 Merchandising- The Brand Building Strategy 10186
78 The ill-effects of Globalization 10389
79 Brand Ferrari - The Dream Machine 13316
80 Retail Industry : Boon or Bane ? 12885
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21109
82 Premium Brands- Prestige, Value and Quality 20559
83 JustDial: The Information and Business Listings Directory 24599
84 Corporate branding vs Product branding 13607
85 Sales vs Marketing - Do They complement or compete ? 29433
86 Is Advertising an art of Lying ? 16234
87 Glocalization-The McD and KFC Way ? 13038
88 Breakthrough Products: Entering a New World 25624
89 4 P's of Management 56938
90 Walt Disney: A Magical Brand 16738
91 Evaluating Advertisement Campaigns: Analyzing Customers 10711
92 Brand Manchester United : A Theatre of Dreams 10755
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12377
94 10 Reasons Why Airline Industry is Unique ? 49542
95 Role of Brand Ambassadors in Recession 10595
96 Reverse Pricing - Getting it Right ! 11814
97 Copyright & Trademark violations: Rural Marketing Success ? 15004
98 Premium Niche Marketing: Small World and Big Business 15444
99 Surrogate Advertising: Softly promoting hard products 10460
100 TATA Nano : Khushiyon Ki Chaabi 14797
101 Royal Enfield Bullet - The Indian Cult Brand ! 20256
102 Do Brands have finite lives ? 20214
103 Why Twitter is so successful ? 19924
104 M.R.P: Setting your own price ? 10612
105 The New Age Marketing Warfare ! 13045
 
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