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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12692
62 Why & How Marketers Target Kids 15794
63 Disruptive Innovation: Strategist’s Dilemma 11266
64 Entry Strategies For Automobile Companies In African Markets 13816
65 Park Avenue I.Q: New Name In The World Of Deodorants 16970
66 Flipkart.com - The Success Saga 22054
67 Pester Power: The Influential Kids 12204
68 Destination Branding- How does it Work 13367
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15186
70 Dirty Marketing- Fighting brands unethically 11647
71 Hero Honda Rebranding to Hero MotoCorp 14492
72 Standardize or Localize- A better way to lead markets 12013
73 Critical Success Factors for Devising Strategies for Airline Players 19464
74 Mom and Pop Stores Score Over Giant Supermarkets 11480
75 Regional Aspiration Marketing- A Step Further 10818
76 Value and benefit- The customer perspective 14292
77 Merchandising- The Brand Building Strategy 10135
78 The ill-effects of Globalization 10343
79 Brand Ferrari - The Dream Machine 13272
80 Retail Industry : Boon or Bane ? 12829
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21031
82 Premium Brands- Prestige, Value and Quality 20431
83 JustDial: The Information and Business Listings Directory 24476
84 Corporate branding vs Product branding 13551
85 Sales vs Marketing - Do They complement or compete ? 29342
86 Is Advertising an art of Lying ? 16183
87 Glocalization-The McD and KFC Way ? 12969
88 Breakthrough Products: Entering a New World 25563
89 4 P's of Management 56860
90 Walt Disney: A Magical Brand 16660
91 Evaluating Advertisement Campaigns: Analyzing Customers 10647
92 Brand Manchester United : A Theatre of Dreams 10692
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12323
94 10 Reasons Why Airline Industry is Unique ? 49457
95 Role of Brand Ambassadors in Recession 10550
96 Reverse Pricing - Getting it Right ! 11745
97 Copyright & Trademark violations: Rural Marketing Success ? 14942
98 Premium Niche Marketing: Small World and Big Business 15368
99 Surrogate Advertising: Softly promoting hard products 10421
100 TATA Nano : Khushiyon Ki Chaabi 14731
101 Royal Enfield Bullet - The Indian Cult Brand ! 20165
102 Do Brands have finite lives ? 20158
103 Why Twitter is so successful ? 19885
104 M.R.P: Setting your own price ? 10546
105 The New Age Marketing Warfare ! 12995
 
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