1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
61 Is There A Better Way To Sell To Rural Market 13128
62 Why & How Marketers Target Kids 16461
63 Disruptive Innovation: Strategist’s Dilemma 11755
64 Entry Strategies For Automobile Companies In African Markets 14236
65 Park Avenue I.Q: New Name In The World Of Deodorants 17478
66 Flipkart.com - The Success Saga 22638
67 Pester Power: The Influential Kids 12777
68 Destination Branding- How does it Work 13788
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15649
70 Dirty Marketing- Fighting brands unethically 12158
71 Hero Honda Rebranding to Hero MotoCorp 15153
72 Standardize or Localize- A better way to lead markets 12462
73 Critical Success Factors for Devising Strategies for Airline Players 20009
74 Mom and Pop Stores Score Over Giant Supermarkets 11967
75 Regional Aspiration Marketing- A Step Further 11316
76 Value and benefit- The customer perspective 14683
77 Merchandising- The Brand Building Strategy 10569
78 The ill-effects of Globalization 10750
79 Brand Ferrari - The Dream Machine 13703
80 Retail Industry : Boon or Bane ? 13276
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21577
82 Premium Brands- Prestige, Value and Quality 21244
83 JustDial: The Information and Business Listings Directory 25230
84 Corporate branding vs Product branding 14067
85 Sales vs Marketing - Do They complement or compete ? 29961
86 Is Advertising an art of Lying ? 16635
87 Glocalization-The McD and KFC Way ? 13487
88 Breakthrough Products: Entering a New World 26105
89 4 P's of Management 57527
90 Walt Disney: A Magical Brand 17211
91 Evaluating Advertisement Campaigns: Analyzing Customers 11126
92 Brand Manchester United : A Theatre of Dreams 11254
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12886
94 10 Reasons Why Airline Industry is Unique ? 50114
95 Role of Brand Ambassadors in Recession 11060
96 Reverse Pricing - Getting it Right ! 12314
97 Copyright & Trademark violations: Rural Marketing Success ? 15467
98 Premium Niche Marketing: Small World and Big Business 16060
99 Surrogate Advertising: Softly promoting hard products 10886
100 TATA Nano : Khushiyon Ki Chaabi 15325
101 Royal Enfield Bullet - The Indian Cult Brand ! 20838
102 Do Brands have finite lives ? 20698
103 Why Twitter is so successful ? 20286
104 M.R.P: Setting your own price ? 11009
105 The New Age Marketing Warfare ! 13466
 
Page 1 of 2