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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12478
62 Why & How Marketers Target Kids 15588
63 Disruptive Innovation: Strategist’s Dilemma 11020
64 Entry Strategies For Automobile Companies In African Markets 13712
65 Park Avenue I.Q: New Name In The World Of Deodorants 16851
66 Flipkart.com - The Success Saga 21892
67 Pester Power: The Influential Kids 12074
68 Destination Branding- How does it Work 13266
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15033
70 Dirty Marketing- Fighting brands unethically 11488
71 Hero Honda Rebranding to Hero MotoCorp 14285
72 Standardize or Localize- A better way to lead markets 11823
73 Critical Success Factors for Devising Strategies for Airline Players 19226
74 Mom and Pop Stores Score Over Giant Supermarkets 11355
75 Regional Aspiration Marketing- A Step Further 10681
76 Value and benefit- The customer perspective 14200
77 Merchandising- The Brand Building Strategy 10036
78 The ill-effects of Globalization 10266
79 Brand Ferrari - The Dream Machine 13083
80 Retail Industry : Boon or Bane ? 12727
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20885
82 Premium Brands- Prestige, Value and Quality 20160
83 JustDial: The Information and Business Listings Directory 24193
84 Corporate branding vs Product branding 13460
85 Sales vs Marketing - Do They complement or compete ? 29154
86 Is Advertising an art of Lying ? 16058
87 Glocalization-The McD and KFC Way ? 12799
88 Breakthrough Products: Entering a New World 25406
89 4 P's of Management 56664
90 Walt Disney: A Magical Brand 16489
91 Evaluating Advertisement Campaigns: Analyzing Customers 10507
92 Brand Manchester United : A Theatre of Dreams 10563
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12217
94 10 Reasons Why Airline Industry is Unique ? 49204
95 Role of Brand Ambassadors in Recession 10360
96 Reverse Pricing - Getting it Right ! 11610
97 Copyright & Trademark violations: Rural Marketing Success ? 14824
98 Premium Niche Marketing: Small World and Big Business 15201
99 Surrogate Advertising: Softly promoting hard products 10315
100 TATA Nano : Khushiyon Ki Chaabi 14548
101 Royal Enfield Bullet - The Indian Cult Brand ! 19974
102 Do Brands have finite lives ? 20037
103 Why Twitter is so successful ? 19690
104 M.R.P: Setting your own price ? 10400
105 The New Age Marketing Warfare ! 12874
 
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