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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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61 How Nobel Prize got its Brand Image? 1837
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2516
63 Business Strategy of Uber in Europe & its Way Ahead 13952
64 Omni Channel Retail – Click and Mortar 4300
65 How To Write And Execute A Media Plan? 1654
66 What is Risk Management? 1742
67 How to write a Marketing Plan? 2178
68 Innovative Companies and their GenY Customers 1986
69 Are Smart Cities Really Smart? 2037
70 Consumer Insights- Understanding the Customers Better 1579
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2379
72 The Future of Tourism Marketing 2682
73 Promotion and Advertising: Is It Always true? 1928
74 FMCGs in E-Commerce – Where are they today? 2033
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1299
76 Dangers of Redefining your Brand 1462
77 Customer’s Choice or Company’s Impulse and Convenience? 1500
78 Refurbished Goods: The New Way to Shop 1597
79 Optimizing Benefits of Advertising Pre-tests 2591
80 Maggi- An Emotional Saga for a Customer 1762
81 Millennials Marketing- Reaching out to the Social Generation 1532
82 Aid and Governance Strategies to make India a Global Brand 1452
83 Paradigm Shift in Retail Branding 2136
84 E-Commerce Bubble- Myth or Reality 3431
85 TV Channels Betting Big on their Apps 1986
86 Long Format Ads - Connecting Emotionally through a Story 2119
87 Marketing in Rural India- A Challenging Prospect 3882
88 Transmedia Storytelling - Power of Multiple Media Channels 2555
89 The Challenges of Marketing in India 3484
90 Organizations Adapting to the Changing Business Environment 1644
91 The Rise and Fall of Maggi in India 4251
92 Surrogate Advertising - Hidden Yet Visible Products 1955
93 Reference Groups - Influencing Customer Opinions 2585
94 How Do Consumers Make Decisions? 2261
95 Multifaceted Transformation of Marketing Channels 1410
96 Era of Digital Marketing - Acquiring Customers through Internet 1868
97 #Hashtag – Beginning of a New Era of Marketing 1744
98 Celebrity Endorsements in India 8317
99 Marketing Channel Mix- An Insight 1514
100 Guerrilla Marketing - Catching the Customer's Imagination 1660
101 The Changing Face of Marketing 1420
102 Fogg Deodorants- Capturing the Market 24412
103 Can E-Commerce in India Overtake Offline Retail Business? 2587
104 Internal Marketing- Portraying the Intrinsic Image 1794
105 Digital Brand Experience and Affecting Factors 1814
106 The Maggi Saga and Food Security Standards in India 2289
107 Marketing Lagoon - Ancient vs Modern Marketing 1702
108 Foreign Brands finetuning to Indian customers 3121
109 Flash Sale Marketing Strategy of the Smartphone Makers : Good or Bad Strategy? 3431
110 The Segment of One: An Expensive Luxury or a Modern Necessity? 1689
111 Retail Industry Analysis & Trends 1929
112 Social Media: Doing Business a Favour or just Adding a New Flavour? 1515
113 Achieving Success through Competitive Advantage and Building Better Working Worlds 3388
114 Moments of Truth: It’s Not just about Like or Share 2272
115 Rise of the Rural Rich- Changing the Dynamics of Marketing 2826
116 Innovative ways of Brand Building 2840
117 B Natural - The Next ITC Success Story? 4575
118 Marketing- Employee or the Boss? 1594
119 Brand Promise - Connecting to a Customer's Heart 1880
120 Green Consulting – Pro-active Approach Towards filling the Gaps 1699
121 Indian Luxury Market- Challenging yet Promising 1903
122 Britannia - Identifying New Product Development Opportunities 5700
123 Product Placements in Bollywood Movies: Dilution of the Message or a Clever Marketing? 3854
124 Strategy For A Firm - Creating Superior Value 1655
125 Xiaomi – Just A New Player or Next Leader in Smartphone Market 3102
126 Cricket World Cup 2015 Statistics 2045
127 Air Conditioner Market in India - Consumer Buying Behaviour 12107
128 Morality, Ethics & Social Norms of Offline & Digital Marketing 1819
129 Changing Trends in Marketing- Value Communication in B2B marketing 1744
130 Make in India - Is The Lion Ready To Roar? 1889
131 Can the Customers Profit from Loyalty? 1681
132 Guerilla Marketing - Shocking yet Effective 2909
133 E-commerce - Threat to Traditional Retail? 6243
134 Big Data: Revolutionising Marketing 3009
135 Experience Gifting - A Boom in Gifting Industry 8000
136 Effect of Celebrity Endorsement on Consumer Behaviour 5626
137 Content Marketing-Building Long Term Customer Relations 1880
138 Sensory Branding : The New Mantra of Marketing 1470
139 Viral Marketing - Reaching out to Millions 2652
140 Power of Brands – A Never Ending Story 1842
141 Killing Your Own Brand - Strategic Analysis 2682
142 Flipkart - Changing the Way of Indian Shopping 2416
143 Indian Super League ISL - In Brand Building 2471
144 Impressions of Belief 1543
145 Game of Thrones in Indian E-Commerce 2187
146 Foreign Brain vs Desi Dimag in Indian Car Market 1835
147 Volkswagen Think Small - A Great Ad Campaign of the 20th Century 4159
148 Innovative Rural Marketing - Adding Value 1839
149 Crowd Sourced Innovation - The Next Big Thing 1682
150 Can Emotional Branding Outplay Rationale? 2494
151 How Millennials are Changing the Face of Marketing 1714
152 Connecting the Dots for Inclusive Growth 1584
153 Innovative Rural Marketing at Bottom of Pyramid by HUL 3293
154 Brand Characters vs Brand Ambassadors-Two approaches of Brand Promotion 4022
155 Deciphering an Enigma: XIAOMI 1923
156 Video Marketing, Anyone? 2289
157 Changing Role of Women in Indian TV Commercials 5450
158 What Lies at the Heart of Marketing 2258
159 What NOT to do when starting up-Vital don'ts of Entrepreneurship 2392
160 Marketer a Storyteller 1852
 
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