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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12592
62 Why & How Marketers Target Kids 15736
63 Disruptive Innovation: Strategist’s Dilemma 11210
64 Entry Strategies For Automobile Companies In African Markets 13790
65 Park Avenue I.Q: New Name In The World Of Deodorants 16939
66 Flipkart.com - The Success Saga 22015
67 Pester Power: The Influential Kids 12164
68 Destination Branding- How does it Work 13340
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15148
70 Dirty Marketing- Fighting brands unethically 11602
71 Hero Honda Rebranding to Hero MotoCorp 14430
72 Standardize or Localize- A better way to lead markets 11917
73 Critical Success Factors for Devising Strategies for Airline Players 19358
74 Mom and Pop Stores Score Over Giant Supermarkets 11444
75 Regional Aspiration Marketing- A Step Further 10778
76 Value and benefit- The customer perspective 14259
77 Merchandising- The Brand Building Strategy 10113
78 The ill-effects of Globalization 10323
79 Brand Ferrari - The Dream Machine 13179
80 Retail Industry : Boon or Bane ? 12798
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20988
82 Premium Brands- Prestige, Value and Quality 20348
83 JustDial: The Information and Business Listings Directory 24388
84 Corporate branding vs Product branding 13520
85 Sales vs Marketing - Do They complement or compete ? 29284
86 Is Advertising an art of Lying ? 16141
87 Glocalization-The McD and KFC Way ? 12922
88 Breakthrough Products: Entering a New World 25525
89 4 P's of Management 56796
90 Walt Disney: A Magical Brand 16613
91 Evaluating Advertisement Campaigns: Analyzing Customers 10606
92 Brand Manchester United : A Theatre of Dreams 10652
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12283
94 10 Reasons Why Airline Industry is Unique ? 49340
95 Role of Brand Ambassadors in Recession 10451
96 Reverse Pricing - Getting it Right ! 11704
97 Copyright & Trademark violations: Rural Marketing Success ? 14903
98 Premium Niche Marketing: Small World and Big Business 15315
99 Surrogate Advertising: Softly promoting hard products 10385
100 TATA Nano : Khushiyon Ki Chaabi 14682
101 Royal Enfield Bullet - The Indian Cult Brand ! 20113
102 Do Brands have finite lives ? 20122
103 Why Twitter is so successful ? 19793
104 M.R.P: Setting your own price ? 10503
105 The New Age Marketing Warfare ! 12962
 
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