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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12773
62 Why & How Marketers Target Kids 15934
63 Disruptive Innovation: Strategist’s Dilemma 11368
64 Entry Strategies For Automobile Companies In African Markets 13893
65 Park Avenue I.Q: New Name In The World Of Deodorants 17047
66 Flipkart.com - The Success Saga 22163
67 Pester Power: The Influential Kids 12313
68 Destination Branding- How does it Work 13441
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15292
70 Dirty Marketing- Fighting brands unethically 11762
71 Hero Honda Rebranding to Hero MotoCorp 14662
72 Standardize or Localize- A better way to lead markets 12093
73 Critical Success Factors for Devising Strategies for Airline Players 19596
74 Mom and Pop Stores Score Over Giant Supermarkets 11573
75 Regional Aspiration Marketing- A Step Further 10909
76 Value and benefit- The customer perspective 14368
77 Merchandising- The Brand Building Strategy 10219
78 The ill-effects of Globalization 10418
79 Brand Ferrari - The Dream Machine 13346
80 Retail Industry : Boon or Bane ? 12915
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21151
82 Premium Brands- Prestige, Value and Quality 20633
83 JustDial: The Information and Business Listings Directory 24660
84 Corporate branding vs Product branding 13647
85 Sales vs Marketing - Do They complement or compete ? 29491
86 Is Advertising an art of Lying ? 16266
87 Glocalization-The McD and KFC Way ? 13073
88 Breakthrough Products: Entering a New World 25665
89 4 P's of Management 56998
90 Walt Disney: A Magical Brand 16792
91 Evaluating Advertisement Campaigns: Analyzing Customers 10754
92 Brand Manchester United : A Theatre of Dreams 10798
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12409
94 10 Reasons Why Airline Industry is Unique ? 49598
95 Role of Brand Ambassadors in Recession 10637
96 Reverse Pricing - Getting it Right ! 11856
97 Copyright & Trademark violations: Rural Marketing Success ? 15030
98 Premium Niche Marketing: Small World and Big Business 15495
99 Surrogate Advertising: Softly promoting hard products 10488
100 TATA Nano : Khushiyon Ki Chaabi 14844
101 Royal Enfield Bullet - The Indian Cult Brand ! 20306
102 Do Brands have finite lives ? 20248
103 Why Twitter is so successful ? 19947
104 M.R.P: Setting your own price ? 10648
105 The New Age Marketing Warfare ! 13081
 
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