1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
61 Is There A Better Way To Sell To Rural Market 12469
62 Why & How Marketers Target Kids 15560
63 Disruptive Innovation: Strategist’s Dilemma 10985
64 Entry Strategies For Automobile Companies In African Markets 13695
65 Park Avenue I.Q: New Name In The World Of Deodorants 16839
66 Flipkart.com - The Success Saga 21865
67 Pester Power: The Influential Kids 12052
68 Destination Branding- How does it Work 13248
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15011
70 Dirty Marketing- Fighting brands unethically 11465
71 Hero Honda Rebranding to Hero MotoCorp 14254
72 Standardize or Localize- A better way to lead markets 11808
73 Critical Success Factors for Devising Strategies for Airline Players 19205
74 Mom and Pop Stores Score Over Giant Supermarkets 11332
75 Regional Aspiration Marketing- A Step Further 10664
76 Value and benefit- The customer perspective 14186
77 Merchandising- The Brand Building Strategy 10027
78 The ill-effects of Globalization 10253
79 Brand Ferrari - The Dream Machine 13068
80 Retail Industry : Boon or Bane ? 12710
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20869
82 Premium Brands- Prestige, Value and Quality 20125
83 JustDial: The Information and Business Listings Directory 24167
84 Corporate branding vs Product branding 13442
85 Sales vs Marketing - Do They complement or compete ? 29128
86 Is Advertising an art of Lying ? 16043
87 Glocalization-The McD and KFC Way ? 12775
88 Breakthrough Products: Entering a New World 25382
89 4 P's of Management 56643
90 Walt Disney: A Magical Brand 16473
91 Evaluating Advertisement Campaigns: Analyzing Customers 10491
92 Brand Manchester United : A Theatre of Dreams 10545
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12204
94 10 Reasons Why Airline Industry is Unique ? 49178
95 Role of Brand Ambassadors in Recession 10343
96 Reverse Pricing - Getting it Right ! 11590
97 Copyright & Trademark violations: Rural Marketing Success ? 14808
98 Premium Niche Marketing: Small World and Big Business 15180
99 Surrogate Advertising: Softly promoting hard products 10302
100 TATA Nano : Khushiyon Ki Chaabi 14525
101 Royal Enfield Bullet - The Indian Cult Brand ! 19950
102 Do Brands have finite lives ? 20021
103 Why Twitter is so successful ? 19680
104 M.R.P: Setting your own price ? 10383
105 The New Age Marketing Warfare ! 12856
 
Page 1 of 2