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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12775
62 Why & How Marketers Target Kids 15938
63 Disruptive Innovation: Strategist’s Dilemma 11369
64 Entry Strategies For Automobile Companies In African Markets 13896
65 Park Avenue I.Q: New Name In The World Of Deodorants 17048
66 Flipkart.com - The Success Saga 22163
67 Pester Power: The Influential Kids 12316
68 Destination Branding- How does it Work 13445
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15295
70 Dirty Marketing- Fighting brands unethically 11764
71 Hero Honda Rebranding to Hero MotoCorp 14665
72 Standardize or Localize- A better way to lead markets 12095
73 Critical Success Factors for Devising Strategies for Airline Players 19597
74 Mom and Pop Stores Score Over Giant Supermarkets 11573
75 Regional Aspiration Marketing- A Step Further 10914
76 Value and benefit- The customer perspective 14369
77 Merchandising- The Brand Building Strategy 10221
78 The ill-effects of Globalization 10420
79 Brand Ferrari - The Dream Machine 13349
80 Retail Industry : Boon or Bane ? 12918
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21154
82 Premium Brands- Prestige, Value and Quality 20636
83 JustDial: The Information and Business Listings Directory 24660
84 Corporate branding vs Product branding 13651
85 Sales vs Marketing - Do They complement or compete ? 29493
86 Is Advertising an art of Lying ? 16266
87 Glocalization-The McD and KFC Way ? 13077
88 Breakthrough Products: Entering a New World 25666
89 4 P's of Management 57002
90 Walt Disney: A Magical Brand 16796
91 Evaluating Advertisement Campaigns: Analyzing Customers 10757
92 Brand Manchester United : A Theatre of Dreams 10800
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12411
94 10 Reasons Why Airline Industry is Unique ? 49600
95 Role of Brand Ambassadors in Recession 10640
96 Reverse Pricing - Getting it Right ! 11860
97 Copyright & Trademark violations: Rural Marketing Success ? 15034
98 Premium Niche Marketing: Small World and Big Business 15501
99 Surrogate Advertising: Softly promoting hard products 10491
100 TATA Nano : Khushiyon Ki Chaabi 14845
101 Royal Enfield Bullet - The Indian Cult Brand ! 20308
102 Do Brands have finite lives ? 20249
103 Why Twitter is so successful ? 19947
104 M.R.P: Setting your own price ? 10651
105 The New Age Marketing Warfare ! 13082
 
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