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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12500
62 Why & How Marketers Target Kids 15623
63 Disruptive Innovation: Strategist’s Dilemma 11062
64 Entry Strategies For Automobile Companies In African Markets 13737
65 Park Avenue I.Q: New Name In The World Of Deodorants 16872
66 Flipkart.com - The Success Saga 21920
67 Pester Power: The Influential Kids 12098
68 Destination Branding- How does it Work 13282
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15064
70 Dirty Marketing- Fighting brands unethically 11520
71 Hero Honda Rebranding to Hero MotoCorp 14328
72 Standardize or Localize- A better way to lead markets 11841
73 Critical Success Factors for Devising Strategies for Airline Players 19257
74 Mom and Pop Stores Score Over Giant Supermarkets 11382
75 Regional Aspiration Marketing- A Step Further 10702
76 Value and benefit- The customer perspective 14216
77 Merchandising- The Brand Building Strategy 10059
78 The ill-effects of Globalization 10278
79 Brand Ferrari - The Dream Machine 13100
80 Retail Industry : Boon or Bane ? 12740
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20908
82 Premium Brands- Prestige, Value and Quality 20208
83 JustDial: The Information and Business Listings Directory 24241
84 Corporate branding vs Product branding 13472
85 Sales vs Marketing - Do They complement or compete ? 29180
86 Is Advertising an art of Lying ? 16078
87 Glocalization-The McD and KFC Way ? 12832
88 Breakthrough Products: Entering a New World 25438
89 4 P's of Management 56694
90 Walt Disney: A Magical Brand 16518
91 Evaluating Advertisement Campaigns: Analyzing Customers 10533
92 Brand Manchester United : A Theatre of Dreams 10583
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12234
94 10 Reasons Why Airline Industry is Unique ? 49229
95 Role of Brand Ambassadors in Recession 10373
96 Reverse Pricing - Getting it Right ! 11633
97 Copyright & Trademark violations: Rural Marketing Success ? 14843
98 Premium Niche Marketing: Small World and Big Business 15234
99 Surrogate Advertising: Softly promoting hard products 10328
100 TATA Nano : Khushiyon Ki Chaabi 14582
101 Royal Enfield Bullet - The Indian Cult Brand ! 20009
102 Do Brands have finite lives ? 20063
103 Why Twitter is so successful ? 19713
104 M.R.P: Setting your own price ? 10427
105 The New Age Marketing Warfare ! 12895
 
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