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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12868
62 Why & How Marketers Target Kids 16055
63 Disruptive Innovation: Strategist’s Dilemma 11486
64 Entry Strategies For Automobile Companies In African Markets 13962
65 Park Avenue I.Q: New Name In The World Of Deodorants 17147
66 Flipkart.com - The Success Saga 22299
67 Pester Power: The Influential Kids 12427
68 Destination Branding- How does it Work 13522
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15378
70 Dirty Marketing- Fighting brands unethically 11857
71 Hero Honda Rebranding to Hero MotoCorp 14765
72 Standardize or Localize- A better way to lead markets 12178
73 Critical Success Factors for Devising Strategies for Airline Players 19697
74 Mom and Pop Stores Score Over Giant Supermarkets 11661
75 Regional Aspiration Marketing- A Step Further 10992
76 Value and benefit- The customer perspective 14435
77 Merchandising- The Brand Building Strategy 10288
78 The ill-effects of Globalization 10485
79 Brand Ferrari - The Dream Machine 13415
80 Retail Industry : Boon or Bane ? 12982
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21247
82 Premium Brands- Prestige, Value and Quality 20801
83 JustDial: The Information and Business Listings Directory 24828
84 Corporate branding vs Product branding 13750
85 Sales vs Marketing - Do They complement or compete ? 29601
86 Is Advertising an art of Lying ? 16344
87 Glocalization-The McD and KFC Way ? 13181
88 Breakthrough Products: Entering a New World 25766
89 4 P's of Management 57118
90 Walt Disney: A Magical Brand 16871
91 Evaluating Advertisement Campaigns: Analyzing Customers 10845
92 Brand Manchester United : A Theatre of Dreams 10906
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12498
94 10 Reasons Why Airline Industry is Unique ? 49717
95 Role of Brand Ambassadors in Recession 10724
96 Reverse Pricing - Getting it Right ! 11947
97 Copyright & Trademark violations: Rural Marketing Success ? 15120
98 Premium Niche Marketing: Small World and Big Business 15633
99 Surrogate Advertising: Softly promoting hard products 10564
100 TATA Nano : Khushiyon Ki Chaabi 14939
101 Royal Enfield Bullet - The Indian Cult Brand ! 20397
102 Do Brands have finite lives ? 20338
103 Why Twitter is so successful ? 20030
104 M.R.P: Setting your own price ? 10722
105 The New Age Marketing Warfare ! 13169
 
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