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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12640
62 Why & How Marketers Target Kids 15747
63 Disruptive Innovation: Strategist’s Dilemma 11229
64 Entry Strategies For Automobile Companies In African Markets 13795
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22025
67 Pester Power: The Influential Kids 12175
68 Destination Branding- How does it Work 13347
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15156
70 Dirty Marketing- Fighting brands unethically 11609
71 Hero Honda Rebranding to Hero MotoCorp 14443
72 Standardize or Localize- A better way to lead markets 11965
73 Critical Success Factors for Devising Strategies for Airline Players 19404
74 Mom and Pop Stores Score Over Giant Supermarkets 11453
75 Regional Aspiration Marketing- A Step Further 10789
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10119
78 The ill-effects of Globalization 10328
79 Brand Ferrari - The Dream Machine 13227
80 Retail Industry : Boon or Bane ? 12805
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20996
82 Premium Brands- Prestige, Value and Quality 20366
83 JustDial: The Information and Business Listings Directory 24410
84 Corporate branding vs Product branding 13527
85 Sales vs Marketing - Do They complement or compete ? 29297
86 Is Advertising an art of Lying ? 16149
87 Glocalization-The McD and KFC Way ? 12931
88 Breakthrough Products: Entering a New World 25537
89 4 P's of Management 56812
90 Walt Disney: A Magical Brand 16625
91 Evaluating Advertisement Campaigns: Analyzing Customers 10617
92 Brand Manchester United : A Theatre of Dreams 10662
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12291
94 10 Reasons Why Airline Industry is Unique ? 49394
95 Role of Brand Ambassadors in Recession 10501
96 Reverse Pricing - Getting it Right ! 11711
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15326
99 Surrogate Advertising: Softly promoting hard products 10392
100 TATA Nano : Khushiyon Ki Chaabi 14693
101 Royal Enfield Bullet - The Indian Cult Brand ! 20125
102 Do Brands have finite lives ? 20132
103 Why Twitter is so successful ? 19841
104 M.R.P: Setting your own price ? 10515
105 The New Age Marketing Warfare ! 12975
 
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