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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12729
62 Why & How Marketers Target Kids 15862
63 Disruptive Innovation: Strategist’s Dilemma 11301
64 Entry Strategies For Automobile Companies In African Markets 13845
65 Park Avenue I.Q: New Name In The World Of Deodorants 17006
66 Flipkart.com - The Success Saga 22102
67 Pester Power: The Influential Kids 12247
68 Destination Branding- How does it Work 13406
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15238
70 Dirty Marketing- Fighting brands unethically 11698
71 Hero Honda Rebranding to Hero MotoCorp 14578
72 Standardize or Localize- A better way to lead markets 12053
73 Critical Success Factors for Devising Strategies for Airline Players 19524
74 Mom and Pop Stores Score Over Giant Supermarkets 11525
75 Regional Aspiration Marketing- A Step Further 10860
76 Value and benefit- The customer perspective 14330
77 Merchandising- The Brand Building Strategy 10175
78 The ill-effects of Globalization 10377
79 Brand Ferrari - The Dream Machine 13302
80 Retail Industry : Boon or Bane ? 12875
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21090
82 Premium Brands- Prestige, Value and Quality 20529
83 JustDial: The Information and Business Listings Directory 24563
84 Corporate branding vs Product branding 13595
85 Sales vs Marketing - Do They complement or compete ? 29416
86 Is Advertising an art of Lying ? 16222
87 Glocalization-The McD and KFC Way ? 13025
88 Breakthrough Products: Entering a New World 25606
89 4 P's of Management 56924
90 Walt Disney: A Magical Brand 16720
91 Evaluating Advertisement Campaigns: Analyzing Customers 10698
92 Brand Manchester United : A Theatre of Dreams 10737
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12364
94 10 Reasons Why Airline Industry is Unique ? 49517
95 Role of Brand Ambassadors in Recession 10587
96 Reverse Pricing - Getting it Right ! 11796
97 Copyright & Trademark violations: Rural Marketing Success ? 14987
98 Premium Niche Marketing: Small World and Big Business 15427
99 Surrogate Advertising: Softly promoting hard products 10451
100 TATA Nano : Khushiyon Ki Chaabi 14781
101 Royal Enfield Bullet - The Indian Cult Brand ! 20237
102 Do Brands have finite lives ? 20200
103 Why Twitter is so successful ? 19914
104 M.R.P: Setting your own price ? 10596
105 The New Age Marketing Warfare ! 13035
 
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