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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12551
62 Why & How Marketers Target Kids 15713
63 Disruptive Innovation: Strategist’s Dilemma 11178
64 Entry Strategies For Automobile Companies In African Markets 13780
65 Park Avenue I.Q: New Name In The World Of Deodorants 16920
66 Flipkart.com - The Success Saga 21994
67 Pester Power: The Influential Kids 12151
68 Destination Branding- How does it Work 13328
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15128
70 Dirty Marketing- Fighting brands unethically 11590
71 Hero Honda Rebranding to Hero MotoCorp 14411
72 Standardize or Localize- A better way to lead markets 11883
73 Critical Success Factors for Devising Strategies for Airline Players 19315
74 Mom and Pop Stores Score Over Giant Supermarkets 11432
75 Regional Aspiration Marketing- A Step Further 10761
76 Value and benefit- The customer perspective 14253
77 Merchandising- The Brand Building Strategy 10102
78 The ill-effects of Globalization 10316
79 Brand Ferrari - The Dream Machine 13144
80 Retail Industry : Boon or Bane ? 12781
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20968
82 Premium Brands- Prestige, Value and Quality 20319
83 JustDial: The Information and Business Listings Directory 24353
84 Corporate branding vs Product branding 13509
85 Sales vs Marketing - Do They complement or compete ? 29265
86 Is Advertising an art of Lying ? 16130
87 Glocalization-The McD and KFC Way ? 12904
88 Breakthrough Products: Entering a New World 25501
89 4 P's of Management 56772
90 Walt Disney: A Magical Brand 16594
91 Evaluating Advertisement Campaigns: Analyzing Customers 10590
92 Brand Manchester United : A Theatre of Dreams 10635
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12271
94 10 Reasons Why Airline Industry is Unique ? 49302
95 Role of Brand Ambassadors in Recession 10416
96 Reverse Pricing - Getting it Right ! 11689
97 Copyright & Trademark violations: Rural Marketing Success ? 14888
98 Premium Niche Marketing: Small World and Big Business 15300
99 Surrogate Advertising: Softly promoting hard products 10375
100 TATA Nano : Khushiyon Ki Chaabi 14658
101 Royal Enfield Bullet - The Indian Cult Brand ! 20093
102 Do Brands have finite lives ? 20108
103 Why Twitter is so successful ? 19758
104 M.R.P: Setting your own price ? 10488
105 The New Age Marketing Warfare ! 12950
 
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