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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12368
62 Why & How Marketers Target Kids 15313
63 Disruptive Innovation: Strategist’s Dilemma 10811
64 Entry Strategies For Automobile Companies In African Markets 13560
65 Park Avenue I.Q: New Name In The World Of Deodorants 16690
66 Flipkart.com - The Success Saga 21662
67 Pester Power: The Influential Kids 11920
68 Destination Branding- How does it Work 13149
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14833
70 Dirty Marketing- Fighting brands unethically 11280
71 Hero Honda Rebranding to Hero MotoCorp 14014
72 Standardize or Localize- A better way to lead markets 11722
73 Critical Success Factors for Devising Strategies for Airline Players 19033
74 Mom and Pop Stores Score Over Giant Supermarkets 11173
75 Regional Aspiration Marketing- A Step Further 10537
76 Value and benefit- The customer perspective 14106
77 Merchandising- The Brand Building Strategy 9933
78 The ill-effects of Globalization 10179
79 Brand Ferrari - The Dream Machine 12955
80 Retail Industry : Boon or Bane ? 12591
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20700
82 Premium Brands- Prestige, Value and Quality 19839
83 JustDial: The Information and Business Listings Directory 23946
84 Corporate branding vs Product branding 13344
85 Sales vs Marketing - Do They complement or compete ? 28934
86 Is Advertising an art of Lying ? 15932
87 Glocalization-The McD and KFC Way ? 12569
88 Breakthrough Products: Entering a New World 25207
89 4 P's of Management 56418
90 Walt Disney: A Magical Brand 16270
91 Evaluating Advertisement Campaigns: Analyzing Customers 10382
92 Brand Manchester United : A Theatre of Dreams 10423
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12120
94 10 Reasons Why Airline Industry is Unique ? 48982
95 Role of Brand Ambassadors in Recession 10251
96 Reverse Pricing - Getting it Right ! 11467
97 Copyright & Trademark violations: Rural Marketing Success ? 14705
98 Premium Niche Marketing: Small World and Big Business 15006
99 Surrogate Advertising: Softly promoting hard products 10211
100 TATA Nano : Khushiyon Ki Chaabi 14310
101 Royal Enfield Bullet - The Indian Cult Brand ! 19750
102 Do Brands have finite lives ? 19879
103 Why Twitter is so successful ? 19569
104 M.R.P: Setting your own price ? 10216
105 The New Age Marketing Warfare ! 12709
 
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