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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12723
62 Why & How Marketers Target Kids 15840
63 Disruptive Innovation: Strategist’s Dilemma 11294
64 Entry Strategies For Automobile Companies In African Markets 13838
65 Park Avenue I.Q: New Name In The World Of Deodorants 16997
66 Flipkart.com - The Success Saga 22086
67 Pester Power: The Influential Kids 12235
68 Destination Branding- How does it Work 13394
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15221
70 Dirty Marketing- Fighting brands unethically 11686
71 Hero Honda Rebranding to Hero MotoCorp 14551
72 Standardize or Localize- A better way to lead markets 12040
73 Critical Success Factors for Devising Strategies for Airline Players 19505
74 Mom and Pop Stores Score Over Giant Supermarkets 11512
75 Regional Aspiration Marketing- A Step Further 10846
76 Value and benefit- The customer perspective 14318
77 Merchandising- The Brand Building Strategy 10159
78 The ill-effects of Globalization 10371
79 Brand Ferrari - The Dream Machine 13294
80 Retail Industry : Boon or Bane ? 12864
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21068
82 Premium Brands- Prestige, Value and Quality 20499
83 JustDial: The Information and Business Listings Directory 24533
84 Corporate branding vs Product branding 13581
85 Sales vs Marketing - Do They complement or compete ? 29396
86 Is Advertising an art of Lying ? 16213
87 Glocalization-The McD and KFC Way ? 13006
88 Breakthrough Products: Entering a New World 25592
89 4 P's of Management 56907
90 Walt Disney: A Magical Brand 16702
91 Evaluating Advertisement Campaigns: Analyzing Customers 10684
92 Brand Manchester United : A Theatre of Dreams 10725
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12354
94 10 Reasons Why Airline Industry is Unique ? 49500
95 Role of Brand Ambassadors in Recession 10575
96 Reverse Pricing - Getting it Right ! 11773
97 Copyright & Trademark violations: Rural Marketing Success ? 14973
98 Premium Niche Marketing: Small World and Big Business 15409
99 Surrogate Advertising: Softly promoting hard products 10441
100 TATA Nano : Khushiyon Ki Chaabi 14768
101 Royal Enfield Bullet - The Indian Cult Brand ! 20216
102 Do Brands have finite lives ? 20185
103 Why Twitter is so successful ? 19907
104 M.R.P: Setting your own price ? 10583
105 The New Age Marketing Warfare ! 13024
 
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