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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12474
62 Why & How Marketers Target Kids 15578
63 Disruptive Innovation: Strategist’s Dilemma 11002
64 Entry Strategies For Automobile Companies In African Markets 13706
65 Park Avenue I.Q: New Name In The World Of Deodorants 16846
66 Flipkart.com - The Success Saga 21880
67 Pester Power: The Influential Kids 12065
68 Destination Branding- How does it Work 13260
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15024
70 Dirty Marketing- Fighting brands unethically 11479
71 Hero Honda Rebranding to Hero MotoCorp 14271
72 Standardize or Localize- A better way to lead markets 11817
73 Critical Success Factors for Devising Strategies for Airline Players 19216
74 Mom and Pop Stores Score Over Giant Supermarkets 11346
75 Regional Aspiration Marketing- A Step Further 10672
76 Value and benefit- The customer perspective 14196
77 Merchandising- The Brand Building Strategy 10031
78 The ill-effects of Globalization 10258
79 Brand Ferrari - The Dream Machine 13076
80 Retail Industry : Boon or Bane ? 12720
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20880
82 Premium Brands- Prestige, Value and Quality 20142
83 JustDial: The Information and Business Listings Directory 24184
84 Corporate branding vs Product branding 13452
85 Sales vs Marketing - Do They complement or compete ? 29143
86 Is Advertising an art of Lying ? 16051
87 Glocalization-The McD and KFC Way ? 12791
88 Breakthrough Products: Entering a New World 25398
89 4 P's of Management 56652
90 Walt Disney: A Magical Brand 16479
91 Evaluating Advertisement Campaigns: Analyzing Customers 10501
92 Brand Manchester United : A Theatre of Dreams 10558
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12211
94 10 Reasons Why Airline Industry is Unique ? 49193
95 Role of Brand Ambassadors in Recession 10352
96 Reverse Pricing - Getting it Right ! 11600
97 Copyright & Trademark violations: Rural Marketing Success ? 14817
98 Premium Niche Marketing: Small World and Big Business 15193
99 Surrogate Advertising: Softly promoting hard products 10310
100 TATA Nano : Khushiyon Ki Chaabi 14541
101 Royal Enfield Bullet - The Indian Cult Brand ! 19962
102 Do Brands have finite lives ? 20030
103 Why Twitter is so successful ? 19684
104 M.R.P: Setting your own price ? 10395
105 The New Age Marketing Warfare ! 12866
 
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