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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 13002
62 Why & How Marketers Target Kids 16290
63 Disruptive Innovation: Strategist’s Dilemma 11614
64 Entry Strategies For Automobile Companies In African Markets 14099
65 Park Avenue I.Q: New Name In The World Of Deodorants 17321
66 Flipkart.com - The Success Saga 22465
67 Pester Power: The Influential Kids 12597
68 Destination Branding- How does it Work 13647
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15516
70 Dirty Marketing- Fighting brands unethically 12005
71 Hero Honda Rebranding to Hero MotoCorp 14929
72 Standardize or Localize- A better way to lead markets 12315
73 Critical Success Factors for Devising Strategies for Airline Players 19855
74 Mom and Pop Stores Score Over Giant Supermarkets 11800
75 Regional Aspiration Marketing- A Step Further 11167
76 Value and benefit- The customer perspective 14557
77 Merchandising- The Brand Building Strategy 10427
78 The ill-effects of Globalization 10618
79 Brand Ferrari - The Dream Machine 13550
80 Retail Industry : Boon or Bane ? 13129
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21406
82 Premium Brands- Prestige, Value and Quality 21021
83 JustDial: The Information and Business Listings Directory 25046
84 Corporate branding vs Product branding 13913
85 Sales vs Marketing - Do They complement or compete ? 29809
86 Is Advertising an art of Lying ? 16487
87 Glocalization-The McD and KFC Way ? 13335
88 Breakthrough Products: Entering a New World 25945
89 4 P's of Management 57367
90 Walt Disney: A Magical Brand 17063
91 Evaluating Advertisement Campaigns: Analyzing Customers 10980
92 Brand Manchester United : A Theatre of Dreams 11084
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12680
94 10 Reasons Why Airline Industry is Unique ? 49911
95 Role of Brand Ambassadors in Recession 10896
96 Reverse Pricing - Getting it Right ! 12128
97 Copyright & Trademark violations: Rural Marketing Success ? 15292
98 Premium Niche Marketing: Small World and Big Business 15850
99 Surrogate Advertising: Softly promoting hard products 10717
100 TATA Nano : Khushiyon Ki Chaabi 15123
101 Royal Enfield Bullet - The Indian Cult Brand ! 20567
102 Do Brands have finite lives ? 20569
103 Why Twitter is so successful ? 20169
104 M.R.P: Setting your own price ? 10866
105 The New Age Marketing Warfare ! 13321
 
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