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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12686
62 Why & How Marketers Target Kids 15784
63 Disruptive Innovation: Strategist’s Dilemma 11264
64 Entry Strategies For Automobile Companies In African Markets 13812
65 Park Avenue I.Q: New Name In The World Of Deodorants 16966
66 Flipkart.com - The Success Saga 22046
67 Pester Power: The Influential Kids 12197
68 Destination Branding- How does it Work 13363
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15182
70 Dirty Marketing- Fighting brands unethically 11642
71 Hero Honda Rebranding to Hero MotoCorp 14490
72 Standardize or Localize- A better way to lead markets 12010
73 Critical Success Factors for Devising Strategies for Airline Players 19458
74 Mom and Pop Stores Score Over Giant Supermarkets 11476
75 Regional Aspiration Marketing- A Step Further 10812
76 Value and benefit- The customer perspective 14287
77 Merchandising- The Brand Building Strategy 10132
78 The ill-effects of Globalization 10337
79 Brand Ferrari - The Dream Machine 13269
80 Retail Industry : Boon or Bane ? 12823
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21024
82 Premium Brands- Prestige, Value and Quality 20420
83 JustDial: The Information and Business Listings Directory 24460
84 Corporate branding vs Product branding 13546
85 Sales vs Marketing - Do They complement or compete ? 29333
86 Is Advertising an art of Lying ? 16178
87 Glocalization-The McD and KFC Way ? 12964
88 Breakthrough Products: Entering a New World 25559
89 4 P's of Management 56851
90 Walt Disney: A Magical Brand 16656
91 Evaluating Advertisement Campaigns: Analyzing Customers 10645
92 Brand Manchester United : A Theatre of Dreams 10685
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12313
94 10 Reasons Why Airline Industry is Unique ? 49452
95 Role of Brand Ambassadors in Recession 10545
96 Reverse Pricing - Getting it Right ! 11739
97 Copyright & Trademark violations: Rural Marketing Success ? 14937
98 Premium Niche Marketing: Small World and Big Business 15359
99 Surrogate Advertising: Softly promoting hard products 10412
100 TATA Nano : Khushiyon Ki Chaabi 14724
101 Royal Enfield Bullet - The Indian Cult Brand ! 20155
102 Do Brands have finite lives ? 20153
103 Why Twitter is so successful ? 19882
104 M.R.P: Setting your own price ? 10537
105 The New Age Marketing Warfare ! 12989
 
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