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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12706
62 Why & How Marketers Target Kids 15816
63 Disruptive Innovation: Strategist’s Dilemma 11277
64 Entry Strategies For Automobile Companies In African Markets 13826
65 Park Avenue I.Q: New Name In The World Of Deodorants 16982
66 Flipkart.com - The Success Saga 22067
67 Pester Power: The Influential Kids 12215
68 Destination Branding- How does it Work 13382
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15205
70 Dirty Marketing- Fighting brands unethically 11667
71 Hero Honda Rebranding to Hero MotoCorp 14524
72 Standardize or Localize- A better way to lead markets 12025
73 Critical Success Factors for Devising Strategies for Airline Players 19485
74 Mom and Pop Stores Score Over Giant Supermarkets 11497
75 Regional Aspiration Marketing- A Step Further 10829
76 Value and benefit- The customer perspective 14305
77 Merchandising- The Brand Building Strategy 10150
78 The ill-effects of Globalization 10357
79 Brand Ferrari - The Dream Machine 13283
80 Retail Industry : Boon or Bane ? 12851
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21047
82 Premium Brands- Prestige, Value and Quality 20465
83 JustDial: The Information and Business Listings Directory 24504
84 Corporate branding vs Product branding 13564
85 Sales vs Marketing - Do They complement or compete ? 29370
86 Is Advertising an art of Lying ? 16198
87 Glocalization-The McD and KFC Way ? 12987
88 Breakthrough Products: Entering a New World 25575
89 4 P's of Management 56884
90 Walt Disney: A Magical Brand 16683
91 Evaluating Advertisement Campaigns: Analyzing Customers 10665
92 Brand Manchester United : A Theatre of Dreams 10709
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12337
94 10 Reasons Why Airline Industry is Unique ? 49480
95 Role of Brand Ambassadors in Recession 10562
96 Reverse Pricing - Getting it Right ! 11760
97 Copyright & Trademark violations: Rural Marketing Success ? 14955
98 Premium Niche Marketing: Small World and Big Business 15387
99 Surrogate Advertising: Softly promoting hard products 10431
100 TATA Nano : Khushiyon Ki Chaabi 14745
101 Royal Enfield Bullet - The Indian Cult Brand ! 20192
102 Do Brands have finite lives ? 20172
103 Why Twitter is so successful ? 19896
104 M.R.P: Setting your own price ? 10564
105 The New Age Marketing Warfare ! 13010
 
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