Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Business Strategy of Uber in Europe & its Way Ahead 05 February 2016

Uber Technologies Inc. is a San Francisco based company founded by Garrett Camp and Travis Kalanick in 2009. Uber is a ride sharing service which connects drivers and people through a mobile app. Its mission is to make transportation as reliable as running water, everywhere, for everyone. Due to its innovative service it is able to increase transparency between supply and demand in transport business and let these meet in an highly efficient fashion.


Omni Channel Retail – Click and Mortar 05 February 2016

Growing at a riotous pace, E-commerce industry has left many wondering about the future of retail industry in the world. With maximum shopping still happening offline, trendsetters are on their path to create another buzz named Omni-channel retail. The article would discuss about apprehensions in the consumers’ mind to shop online due to their touch and feel psychology for products, its effect in e-tailing and how the e-commerce companies are bridging the gap between online and offline mode of purchase through Omni- channel retail. Lastly, the article would focus on advantages of Omni-channel retailing in the Indian market and ways in which various Indian companies are addressing the customer needs.


How To Write And Execute A Media Plan? 01 February 2016

Writing And Executing A Media Plan is a big task for an organization wanting to reach out to its customers. A media plan require lot of efforts and analysis to achieve success. As we know Media is the delivery guy. The right media carries a sales, promotional, brand, relationship or messages to the people most likely to be impacted by it - those people who are in the market for your products or services. So determining what media will work best to reach those people and achieve the goals is a difficult task. Execution requires perfection, to save time while making media plan it should me always in mind that the task mentioned in it are executable or not.


What is Risk Management? 18 January 2016

Risk management is one of the most critical aspects of management. Being safe in our own small world will not give access to many opportunities, but if you open yourself up to the world, you are also vulnerable to risks. Risk is like stress. The lesser, the better. The more, the meaningful!


How to write a Marketing Plan? 02 January 2016

Any company, product and service need a marketing plan to succeed. Research has shown that companies with good planning perform better than companies without a marketing plan. A marketing plan provides a framework to ensure that all the steps and processes are in line with the company’s vision and mission and also helps in evaluating & tracing progress. In this article, we will see various steps how to write a marketing plan.

Why do you need a marketing plan?

A marketing plan helps provide directions to employees, take informed decisions, capitalize on the opportunities and avoid threats. It also helps understand the results of past marketing decision.


Innovative Companies and their GenY Customers 24 December 2015

Let’s start with the very cliché statement- Millennials are a unique new breed of plugged-in networked savants. They expect seamless experience across all platforms in their quotidian lifestyle. They have an omniscient grasp of prices and promotions. Companies have been acknowledging this very idea and making the key decisions on their product innovations and marketing strategies. This article tries to study whether this new wave of brand activism in terms of technology innovations, a marketing messiah or a slippery surface of irrelevant brilliance. Do all strategies implemented by brands to attract the millennials work their way to the top or do they bite the dust mid-way?


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