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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12402
62 Why & How Marketers Target Kids 15411
63 Disruptive Innovation: Strategist’s Dilemma 10868
64 Entry Strategies For Automobile Companies In African Markets 13614
65 Park Avenue I.Q: New Name In The World Of Deodorants 16747
66 Flipkart.com - The Success Saga 21735
67 Pester Power: The Influential Kids 11970
68 Destination Branding- How does it Work 13194
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14895
70 Dirty Marketing- Fighting brands unethically 11350
71 Hero Honda Rebranding to Hero MotoCorp 14124
72 Standardize or Localize- A better way to lead markets 11757
73 Critical Success Factors for Devising Strategies for Airline Players 19087
74 Mom and Pop Stores Score Over Giant Supermarkets 11228
75 Regional Aspiration Marketing- A Step Further 10586
76 Value and benefit- The customer perspective 14132
77 Merchandising- The Brand Building Strategy 9960
78 The ill-effects of Globalization 10202
79 Brand Ferrari - The Dream Machine 12994
80 Retail Industry : Boon or Bane ? 12627
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20755
82 Premium Brands- Prestige, Value and Quality 19937
83 JustDial: The Information and Business Listings Directory 24039
84 Corporate branding vs Product branding 13379
85 Sales vs Marketing - Do They complement or compete ? 29003
86 Is Advertising an art of Lying ? 15972
87 Glocalization-The McD and KFC Way ? 12642
88 Breakthrough Products: Entering a New World 25261
89 4 P's of Management 56502
90 Walt Disney: A Magical Brand 16337
91 Evaluating Advertisement Campaigns: Analyzing Customers 10421
92 Brand Manchester United : A Theatre of Dreams 10459
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12147
94 10 Reasons Why Airline Industry is Unique ? 49049
95 Role of Brand Ambassadors in Recession 10280
96 Reverse Pricing - Getting it Right ! 11511
97 Copyright & Trademark violations: Rural Marketing Success ? 14739
98 Premium Niche Marketing: Small World and Big Business 15066
99 Surrogate Advertising: Softly promoting hard products 10244
100 TATA Nano : Khushiyon Ki Chaabi 14392
101 Royal Enfield Bullet - The Indian Cult Brand ! 19823
102 Do Brands have finite lives ? 19920
103 Why Twitter is so successful ? 19604
104 M.R.P: Setting your own price ? 10274
105 The New Age Marketing Warfare ! 12760
 
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