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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12699
62 Why & How Marketers Target Kids 15802
63 Disruptive Innovation: Strategist’s Dilemma 11272
64 Entry Strategies For Automobile Companies In African Markets 13819
65 Park Avenue I.Q: New Name In The World Of Deodorants 16974
66 Flipkart.com - The Success Saga 22061
67 Pester Power: The Influential Kids 12208
68 Destination Branding- How does it Work 13374
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15196
70 Dirty Marketing- Fighting brands unethically 11654
71 Hero Honda Rebranding to Hero MotoCorp 14503
72 Standardize or Localize- A better way to lead markets 12018
73 Critical Success Factors for Devising Strategies for Airline Players 19474
74 Mom and Pop Stores Score Over Giant Supermarkets 11491
75 Regional Aspiration Marketing- A Step Further 10821
76 Value and benefit- The customer perspective 14298
77 Merchandising- The Brand Building Strategy 10142
78 The ill-effects of Globalization 10349
79 Brand Ferrari - The Dream Machine 13274
80 Retail Industry : Boon or Bane ? 12838
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21038
82 Premium Brands- Prestige, Value and Quality 20446
83 JustDial: The Information and Business Listings Directory 24487
84 Corporate branding vs Product branding 13557
85 Sales vs Marketing - Do They complement or compete ? 29352
86 Is Advertising an art of Lying ? 16190
87 Glocalization-The McD and KFC Way ? 12978
88 Breakthrough Products: Entering a New World 25568
89 4 P's of Management 56870
90 Walt Disney: A Magical Brand 16668
91 Evaluating Advertisement Campaigns: Analyzing Customers 10656
92 Brand Manchester United : A Theatre of Dreams 10697
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12332
94 10 Reasons Why Airline Industry is Unique ? 49467
95 Role of Brand Ambassadors in Recession 10552
96 Reverse Pricing - Getting it Right ! 11750
97 Copyright & Trademark violations: Rural Marketing Success ? 14947
98 Premium Niche Marketing: Small World and Big Business 15375
99 Surrogate Advertising: Softly promoting hard products 10427
100 TATA Nano : Khushiyon Ki Chaabi 14737
101 Royal Enfield Bullet - The Indian Cult Brand ! 20177
102 Do Brands have finite lives ? 20166
103 Why Twitter is so successful ? 19891
104 M.R.P: Setting your own price ? 10551
105 The New Age Marketing Warfare ! 13002
 
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