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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12538
62 Why & How Marketers Target Kids 15693
63 Disruptive Innovation: Strategist’s Dilemma 11156
64 Entry Strategies For Automobile Companies In African Markets 13771
65 Park Avenue I.Q: New Name In The World Of Deodorants 16913
66 Flipkart.com - The Success Saga 21982
67 Pester Power: The Influential Kids 12140
68 Destination Branding- How does it Work 13319
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15115
70 Dirty Marketing- Fighting brands unethically 11575
71 Hero Honda Rebranding to Hero MotoCorp 14397
72 Standardize or Localize- A better way to lead markets 11873
73 Critical Success Factors for Devising Strategies for Airline Players 19305
74 Mom and Pop Stores Score Over Giant Supermarkets 11424
75 Regional Aspiration Marketing- A Step Further 10749
76 Value and benefit- The customer perspective 14246
77 Merchandising- The Brand Building Strategy 10097
78 The ill-effects of Globalization 10309
79 Brand Ferrari - The Dream Machine 13138
80 Retail Industry : Boon or Bane ? 12775
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20959
82 Premium Brands- Prestige, Value and Quality 20302
83 JustDial: The Information and Business Listings Directory 24332
84 Corporate branding vs Product branding 13502
85 Sales vs Marketing - Do They complement or compete ? 29248
86 Is Advertising an art of Lying ? 16123
87 Glocalization-The McD and KFC Way ? 12889
88 Breakthrough Products: Entering a New World 25491
89 4 P's of Management 56758
90 Walt Disney: A Magical Brand 16580
91 Evaluating Advertisement Campaigns: Analyzing Customers 10577
92 Brand Manchester United : A Theatre of Dreams 10627
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12264
94 10 Reasons Why Airline Industry is Unique ? 49286
95 Role of Brand Ambassadors in Recession 10405
96 Reverse Pricing - Getting it Right ! 11677
97 Copyright & Trademark violations: Rural Marketing Success ? 14881
98 Premium Niche Marketing: Small World and Big Business 15280
99 Surrogate Advertising: Softly promoting hard products 10364
100 TATA Nano : Khushiyon Ki Chaabi 14643
101 Royal Enfield Bullet - The Indian Cult Brand ! 20081
102 Do Brands have finite lives ? 20101
103 Why Twitter is so successful ? 19750
104 M.R.P: Setting your own price ? 10472
105 The New Age Marketing Warfare ! 12939
 
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