1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
61 Is There A Better Way To Sell To Rural Market 12528
62 Why & How Marketers Target Kids 15666
63 Disruptive Innovation: Strategist’s Dilemma 11105
64 Entry Strategies For Automobile Companies In African Markets 13757
65 Park Avenue I.Q: New Name In The World Of Deodorants 16901
66 Flipkart.com - The Success Saga 21959
67 Pester Power: The Influential Kids 12122
68 Destination Branding- How does it Work 13299
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15099
70 Dirty Marketing- Fighting brands unethically 11558
71 Hero Honda Rebranding to Hero MotoCorp 14374
72 Standardize or Localize- A better way to lead markets 11863
73 Critical Success Factors for Devising Strategies for Airline Players 19287
74 Mom and Pop Stores Score Over Giant Supermarkets 11409
75 Regional Aspiration Marketing- A Step Further 10730
76 Value and benefit- The customer perspective 14233
77 Merchandising- The Brand Building Strategy 10086
78 The ill-effects of Globalization 10298
79 Brand Ferrari - The Dream Machine 13123
80 Retail Industry : Boon or Bane ? 12761
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20941
82 Premium Brands- Prestige, Value and Quality 20265
83 JustDial: The Information and Business Listings Directory 24297
84 Corporate branding vs Product branding 13488
85 Sales vs Marketing - Do They complement or compete ? 29222
86 Is Advertising an art of Lying ? 16103
87 Glocalization-The McD and KFC Way ? 12869
88 Breakthrough Products: Entering a New World 25473
89 4 P's of Management 56736
90 Walt Disney: A Magical Brand 16554
91 Evaluating Advertisement Campaigns: Analyzing Customers 10560
92 Brand Manchester United : A Theatre of Dreams 10611
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12255
94 10 Reasons Why Airline Industry is Unique ? 49265
95 Role of Brand Ambassadors in Recession 10395
96 Reverse Pricing - Getting it Right ! 11660
97 Copyright & Trademark violations: Rural Marketing Success ? 14874
98 Premium Niche Marketing: Small World and Big Business 15263
99 Surrogate Advertising: Softly promoting hard products 10354
100 TATA Nano : Khushiyon Ki Chaabi 14620
101 Royal Enfield Bullet - The Indian Cult Brand ! 20053
102 Do Brands have finite lives ? 20088
103 Why Twitter is so successful ? 19736
104 M.R.P: Setting your own price ? 10459
105 The New Age Marketing Warfare ! 12922
 
Page 1 of 2