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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12978
62 Why & How Marketers Target Kids 16254
63 Disruptive Innovation: Strategist’s Dilemma 11591
64 Entry Strategies For Automobile Companies In African Markets 14064
65 Park Avenue I.Q: New Name In The World Of Deodorants 17283
66 Flipkart.com - The Success Saga 22434
67 Pester Power: The Influential Kids 12575
68 Destination Branding- How does it Work 13620
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15484
70 Dirty Marketing- Fighting brands unethically 11973
71 Hero Honda Rebranding to Hero MotoCorp 14902
72 Standardize or Localize- A better way to lead markets 12286
73 Critical Success Factors for Devising Strategies for Airline Players 19827
74 Mom and Pop Stores Score Over Giant Supermarkets 11769
75 Regional Aspiration Marketing- A Step Further 11138
76 Value and benefit- The customer perspective 14535
77 Merchandising- The Brand Building Strategy 10401
78 The ill-effects of Globalization 10589
79 Brand Ferrari - The Dream Machine 13518
80 Retail Industry : Boon or Bane ? 13094
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21376
82 Premium Brands- Prestige, Value and Quality 20980
83 JustDial: The Information and Business Listings Directory 25013
84 Corporate branding vs Product branding 13875
85 Sales vs Marketing - Do They complement or compete ? 29768
86 Is Advertising an art of Lying ? 16455
87 Glocalization-The McD and KFC Way ? 13306
88 Breakthrough Products: Entering a New World 25913
89 4 P's of Management 57324
90 Walt Disney: A Magical Brand 17024
91 Evaluating Advertisement Campaigns: Analyzing Customers 10948
92 Brand Manchester United : A Theatre of Dreams 11042
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12644
94 10 Reasons Why Airline Industry is Unique ? 49870
95 Role of Brand Ambassadors in Recession 10863
96 Reverse Pricing - Getting it Right ! 12085
97 Copyright & Trademark violations: Rural Marketing Success ? 15254
98 Premium Niche Marketing: Small World and Big Business 15805
99 Surrogate Advertising: Softly promoting hard products 10684
100 TATA Nano : Khushiyon Ki Chaabi 15081
101 Royal Enfield Bullet - The Indian Cult Brand ! 20531
102 Do Brands have finite lives ? 20536
103 Why Twitter is so successful ? 20140
104 M.R.P: Setting your own price ? 10831
105 The New Age Marketing Warfare ! 13291
 
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