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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 13055
62 Why & How Marketers Target Kids 16371
63 Disruptive Innovation: Strategist’s Dilemma 11679
64 Entry Strategies For Automobile Companies In African Markets 14156
65 Park Avenue I.Q: New Name In The World Of Deodorants 17398
66 Flipkart.com - The Success Saga 22549
67 Pester Power: The Influential Kids 12676
68 Destination Branding- How does it Work 13710
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15575
70 Dirty Marketing- Fighting brands unethically 12069
71 Hero Honda Rebranding to Hero MotoCorp 15019
72 Standardize or Localize- A better way to lead markets 12388
73 Critical Success Factors for Devising Strategies for Airline Players 19928
74 Mom and Pop Stores Score Over Giant Supermarkets 11861
75 Regional Aspiration Marketing- A Step Further 11237
76 Value and benefit- The customer perspective 14614
77 Merchandising- The Brand Building Strategy 10492
78 The ill-effects of Globalization 10673
79 Brand Ferrari - The Dream Machine 13610
80 Retail Industry : Boon or Bane ? 13187
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21484
82 Premium Brands- Prestige, Value and Quality 21122
83 JustDial: The Information and Business Listings Directory 25131
84 Corporate branding vs Product branding 13980
85 Sales vs Marketing - Do They complement or compete ? 29874
86 Is Advertising an art of Lying ? 16553
87 Glocalization-The McD and KFC Way ? 13406
88 Breakthrough Products: Entering a New World 26018
89 4 P's of Management 57443
90 Walt Disney: A Magical Brand 17123
91 Evaluating Advertisement Campaigns: Analyzing Customers 11048
92 Brand Manchester United : A Theatre of Dreams 11162
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12759
94 10 Reasons Why Airline Industry is Unique ? 50005
95 Role of Brand Ambassadors in Recession 10975
96 Reverse Pricing - Getting it Right ! 12219
97 Copyright & Trademark violations: Rural Marketing Success ? 15378
98 Premium Niche Marketing: Small World and Big Business 15953
99 Surrogate Advertising: Softly promoting hard products 10803
100 TATA Nano : Khushiyon Ki Chaabi 15222
101 Royal Enfield Bullet - The Indian Cult Brand ! 20684
102 Do Brands have finite lives ? 20636
103 Why Twitter is so successful ? 20227
104 M.R.P: Setting your own price ? 10939
105 The New Age Marketing Warfare ! 13393
 
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