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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 13162
62 Why & How Marketers Target Kids 16511
63 Disruptive Innovation: Strategist’s Dilemma 11790
64 Entry Strategies For Automobile Companies In African Markets 14274
65 Park Avenue I.Q: New Name In The World Of Deodorants 17515
66 Flipkart.com - The Success Saga 22685
67 Pester Power: The Influential Kids 12820
68 Destination Branding- How does it Work 13829
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15690
70 Dirty Marketing- Fighting brands unethically 12201
71 Hero Honda Rebranding to Hero MotoCorp 15241
72 Standardize or Localize- A better way to lead markets 12499
73 Critical Success Factors for Devising Strategies for Airline Players 20046
74 Mom and Pop Stores Score Over Giant Supermarkets 12016
75 Regional Aspiration Marketing- A Step Further 11355
76 Value and benefit- The customer perspective 14719
77 Merchandising- The Brand Building Strategy 10603
78 The ill-effects of Globalization 10783
79 Brand Ferrari - The Dream Machine 13740
80 Retail Industry : Boon or Bane ? 13308
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21620
82 Premium Brands- Prestige, Value and Quality 21311
83 JustDial: The Information and Business Listings Directory 25272
84 Corporate branding vs Product branding 14103
85 Sales vs Marketing - Do They complement or compete ? 30003
86 Is Advertising an art of Lying ? 16673
87 Glocalization-The McD and KFC Way ? 13536
88 Breakthrough Products: Entering a New World 26144
89 4 P's of Management 57570
90 Walt Disney: A Magical Brand 17252
91 Evaluating Advertisement Campaigns: Analyzing Customers 11163
92 Brand Manchester United : A Theatre of Dreams 11299
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12927
94 10 Reasons Why Airline Industry is Unique ? 50166
95 Role of Brand Ambassadors in Recession 11103
96 Reverse Pricing - Getting it Right ! 12359
97 Copyright & Trademark violations: Rural Marketing Success ? 15515
98 Premium Niche Marketing: Small World and Big Business 16116
99 Surrogate Advertising: Softly promoting hard products 10926
100 TATA Nano : Khushiyon Ki Chaabi 15388
101 Royal Enfield Bullet - The Indian Cult Brand ! 20939
102 Do Brands have finite lives ? 20734
103 Why Twitter is so successful ? 20322
104 M.R.P: Setting your own price ? 11044
105 The New Age Marketing Warfare ! 13515
 
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