1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 11002
62 Why & How Marketers Target Kids 13272
63 Disruptive Innovation: Strategist’s Dilemma 9320
64 Entry Strategies For Automobile Companies In African Markets 11987
65 Park Avenue I.Q: New Name In The World Of Deodorants 14907
66 Flipkart.com - The Success Saga 19848
67 Pester Power: The Influential Kids 10277
68 Destination Branding- How does it Work 11689
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12737
70 Dirty Marketing- Fighting brands unethically 9480
71 Hero Honda Rebranding to Hero MotoCorp 11952
72 Standardize or Localize- A better way to lead markets 10383
73 Critical Success Factors for Devising Strategies for Airline Players 17169
74 Mom and Pop Stores Score Over Giant Supermarkets 9458
75 Regional Aspiration Marketing- A Step Further 9080
76 Value and benefit- The customer perspective 12649
77 Merchandising- The Brand Building Strategy 8498
78 The ill-effects of Globalization 8867
79 Brand Ferrari - The Dream Machine 11272
80 Retail Industry : Boon or Bane ? 11239
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18860
82 Premium Brands- Prestige, Value and Quality 17102
83 JustDial: The Information and Business Listings Directory 21225
84 Corporate branding vs Product branding 11916
85 Sales vs Marketing - Do They complement or compete ? 26916
86 Is Advertising an art of Lying ? 14222
87 Glocalization-The McD and KFC Way ? 10556
88 Breakthrough Products: Entering a New World 23186
89 4 P's of Management 52716
90 Walt Disney: A Magical Brand 14130
91 Evaluating Advertisement Campaigns: Analyzing Customers 8828
92 Brand Manchester United : A Theatre of Dreams 8726
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10668
94 10 Reasons Why Airline Industry is Unique ? 46770
95 Role of Brand Ambassadors in Recession 8679
96 Reverse Pricing - Getting it Right ! 9630
97 Copyright & Trademark violations: Rural Marketing Success ? 13098
98 Premium Niche Marketing: Small World and Big Business 13006
99 Surrogate Advertising: Softly promoting hard products 8774
100 TATA Nano : Khushiyon Ki Chaabi 12126
101 Royal Enfield Bullet - The Indian Cult Brand ! 18213
102 Do Brands have finite lives ? 18648
103 Why Twitter is so successful ? 18609
104 M.R.P: Setting your own price ? 8896
105 The New Age Marketing Warfare ! 11699
 
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