1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
61 Is There A Better Way To Sell To Rural Market 12430
62 Why & How Marketers Target Kids 15456
63 Disruptive Innovation: Strategist’s Dilemma 10897
64 Entry Strategies For Automobile Companies In African Markets 13637
65 Park Avenue I.Q: New Name In The World Of Deodorants 16770
66 Flipkart.com - The Success Saga 21772
67 Pester Power: The Influential Kids 12001
68 Destination Branding- How does it Work 13212
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14930
70 Dirty Marketing- Fighting brands unethically 11388
71 Hero Honda Rebranding to Hero MotoCorp 14161
72 Standardize or Localize- A better way to lead markets 11776
73 Critical Success Factors for Devising Strategies for Airline Players 19123
74 Mom and Pop Stores Score Over Giant Supermarkets 11256
75 Regional Aspiration Marketing- A Step Further 10609
76 Value and benefit- The customer perspective 14149
77 Merchandising- The Brand Building Strategy 9984
78 The ill-effects of Globalization 10218
79 Brand Ferrari - The Dream Machine 13017
80 Retail Industry : Boon or Bane ? 12655
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20797
82 Premium Brands- Prestige, Value and Quality 20003
83 JustDial: The Information and Business Listings Directory 24085
84 Corporate branding vs Product branding 13402
85 Sales vs Marketing - Do They complement or compete ? 29048
86 Is Advertising an art of Lying ? 15997
87 Glocalization-The McD and KFC Way ? 12695
88 Breakthrough Products: Entering a New World 25299
89 4 P's of Management 56547
90 Walt Disney: A Magical Brand 16400
91 Evaluating Advertisement Campaigns: Analyzing Customers 10444
92 Brand Manchester United : A Theatre of Dreams 10483
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12165
94 10 Reasons Why Airline Industry is Unique ? 49097
95 Role of Brand Ambassadors in Recession 10300
96 Reverse Pricing - Getting it Right ! 11540
97 Copyright & Trademark violations: Rural Marketing Success ? 14760
98 Premium Niche Marketing: Small World and Big Business 15099
99 Surrogate Advertising: Softly promoting hard products 10263
100 TATA Nano : Khushiyon Ki Chaabi 14432
101 Royal Enfield Bullet - The Indian Cult Brand ! 19859
102 Do Brands have finite lives ? 19960
103 Why Twitter is so successful ? 19625
104 M.R.P: Setting your own price ? 10311
105 The New Age Marketing Warfare ! 12789
 
Page 1 of 2