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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12727
62 Why & How Marketers Target Kids 15853
63 Disruptive Innovation: Strategist’s Dilemma 11298
64 Entry Strategies For Automobile Companies In African Markets 13844
65 Park Avenue I.Q: New Name In The World Of Deodorants 17002
66 Flipkart.com - The Success Saga 22098
67 Pester Power: The Influential Kids 12242
68 Destination Branding- How does it Work 13401
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15232
70 Dirty Marketing- Fighting brands unethically 11692
71 Hero Honda Rebranding to Hero MotoCorp 14567
72 Standardize or Localize- A better way to lead markets 12048
73 Critical Success Factors for Devising Strategies for Airline Players 19514
74 Mom and Pop Stores Score Over Giant Supermarkets 11521
75 Regional Aspiration Marketing- A Step Further 10851
76 Value and benefit- The customer perspective 14327
77 Merchandising- The Brand Building Strategy 10170
78 The ill-effects of Globalization 10374
79 Brand Ferrari - The Dream Machine 13299
80 Retail Industry : Boon or Bane ? 12869
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21079
82 Premium Brands- Prestige, Value and Quality 20514
83 JustDial: The Information and Business Listings Directory 24549
84 Corporate branding vs Product branding 13591
85 Sales vs Marketing - Do They complement or compete ? 29407
86 Is Advertising an art of Lying ? 16217
87 Glocalization-The McD and KFC Way ? 13015
88 Breakthrough Products: Entering a New World 25602
89 4 P's of Management 56919
90 Walt Disney: A Magical Brand 16714
91 Evaluating Advertisement Campaigns: Analyzing Customers 10691
92 Brand Manchester United : A Theatre of Dreams 10727
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12361
94 10 Reasons Why Airline Industry is Unique ? 49508
95 Role of Brand Ambassadors in Recession 10580
96 Reverse Pricing - Getting it Right ! 11789
97 Copyright & Trademark violations: Rural Marketing Success ? 14978
98 Premium Niche Marketing: Small World and Big Business 15419
99 Surrogate Advertising: Softly promoting hard products 10447
100 TATA Nano : Khushiyon Ki Chaabi 14774
101 Royal Enfield Bullet - The Indian Cult Brand ! 20225
102 Do Brands have finite lives ? 20192
103 Why Twitter is so successful ? 19911
104 M.R.P: Setting your own price ? 10589
105 The New Age Marketing Warfare ! 13030
 
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