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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12534
62 Why & How Marketers Target Kids 15683
63 Disruptive Innovation: Strategist’s Dilemma 11134
64 Entry Strategies For Automobile Companies In African Markets 13764
65 Park Avenue I.Q: New Name In The World Of Deodorants 16906
66 Flipkart.com - The Success Saga 21971
67 Pester Power: The Influential Kids 12133
68 Destination Branding- How does it Work 13311
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15107
70 Dirty Marketing- Fighting brands unethically 11567
71 Hero Honda Rebranding to Hero MotoCorp 14384
72 Standardize or Localize- A better way to lead markets 11868
73 Critical Success Factors for Devising Strategies for Airline Players 19298
74 Mom and Pop Stores Score Over Giant Supermarkets 11417
75 Regional Aspiration Marketing- A Step Further 10741
76 Value and benefit- The customer perspective 14239
77 Merchandising- The Brand Building Strategy 10090
78 The ill-effects of Globalization 10304
79 Brand Ferrari - The Dream Machine 13133
80 Retail Industry : Boon or Bane ? 12769
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20950
82 Premium Brands- Prestige, Value and Quality 20282
83 JustDial: The Information and Business Listings Directory 24314
84 Corporate branding vs Product branding 13494
85 Sales vs Marketing - Do They complement or compete ? 29238
86 Is Advertising an art of Lying ? 16114
87 Glocalization-The McD and KFC Way ? 12879
88 Breakthrough Products: Entering a New World 25483
89 4 P's of Management 56745
90 Walt Disney: A Magical Brand 16569
91 Evaluating Advertisement Campaigns: Analyzing Customers 10569
92 Brand Manchester United : A Theatre of Dreams 10619
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12260
94 10 Reasons Why Airline Industry is Unique ? 49276
95 Role of Brand Ambassadors in Recession 10401
96 Reverse Pricing - Getting it Right ! 11671
97 Copyright & Trademark violations: Rural Marketing Success ? 14876
98 Premium Niche Marketing: Small World and Big Business 15274
99 Surrogate Advertising: Softly promoting hard products 10359
100 TATA Nano : Khushiyon Ki Chaabi 14631
101 Royal Enfield Bullet - The Indian Cult Brand ! 20065
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19744
104 M.R.P: Setting your own price ? 10468
105 The New Age Marketing Warfare ! 12929
 
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