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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12533
62 Why & How Marketers Target Kids 15679
63 Disruptive Innovation: Strategist’s Dilemma 11128
64 Entry Strategies For Automobile Companies In African Markets 13764
65 Park Avenue I.Q: New Name In The World Of Deodorants 16906
66 Flipkart.com - The Success Saga 21966
67 Pester Power: The Influential Kids 12130
68 Destination Branding- How does it Work 13310
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15105
70 Dirty Marketing- Fighting brands unethically 11566
71 Hero Honda Rebranding to Hero MotoCorp 14381
72 Standardize or Localize- A better way to lead markets 11867
73 Critical Success Factors for Devising Strategies for Airline Players 19293
74 Mom and Pop Stores Score Over Giant Supermarkets 11415
75 Regional Aspiration Marketing- A Step Further 10737
76 Value and benefit- The customer perspective 14238
77 Merchandising- The Brand Building Strategy 10089
78 The ill-effects of Globalization 10302
79 Brand Ferrari - The Dream Machine 13131
80 Retail Industry : Boon or Bane ? 12766
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20949
82 Premium Brands- Prestige, Value and Quality 20279
83 JustDial: The Information and Business Listings Directory 24310
84 Corporate branding vs Product branding 13493
85 Sales vs Marketing - Do They complement or compete ? 29232
86 Is Advertising an art of Lying ? 16112
87 Glocalization-The McD and KFC Way ? 12876
88 Breakthrough Products: Entering a New World 25480
89 4 P's of Management 56742
90 Walt Disney: A Magical Brand 16566
91 Evaluating Advertisement Campaigns: Analyzing Customers 10567
92 Brand Manchester United : A Theatre of Dreams 10618
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12259
94 10 Reasons Why Airline Industry is Unique ? 49272
95 Role of Brand Ambassadors in Recession 10400
96 Reverse Pricing - Getting it Right ! 11668
97 Copyright & Trademark violations: Rural Marketing Success ? 14876
98 Premium Niche Marketing: Small World and Big Business 15272
99 Surrogate Advertising: Softly promoting hard products 10359
100 TATA Nano : Khushiyon Ki Chaabi 14628
101 Royal Enfield Bullet - The Indian Cult Brand ! 20062
102 Do Brands have finite lives ? 20098
103 Why Twitter is so successful ? 19742
104 M.R.P: Setting your own price ? 10467
105 The New Age Marketing Warfare ! 12928
 
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