Marketing & Strategy Articles

Uber Technologies Inc. is a San Francisco based company founded by Garrett Camp and Travis Kalanick in 2009. Uber is a ride sharing service which connects drivers and people through a mobile app. Its mission is to make transportation as reliable as running water, everywhere, for everyone. Due to its innovative service it is able to increase transparency between supply and demand in transport business and let these meet in an highly efficient fashion.

Growing at a riotous pace, E-commerce industry has left many wondering about the future of retail industry in the world. With maximum shopping still happening offline, trendsetters are on their path to create another buzz named Omni-channel retail. The article would discuss about apprehensions in the consumers’ mind to shop online due to their touch and feel psychology for products, its effect in e-tailing and how the e-commerce companies are bridging the gap between online and offline mode of purchase through Omni- channel retail. Lastly, the article would focus on advantages of Omni-channel retailing in the Indian market and ways in which various Indian companies are addressing the customer needs.

Writing And Executing A Media Plan is a big task for an organization wanting to reach out to its customers. A media plan require lot of efforts and analysis to achieve success. As we know Media is the delivery guy. The right media carries a sales, promotional, brand, relationship or messages to the people most likely to be impacted by it - those people who are in the market for your products or services. So determining what media will work best to reach those people and achieve the goals is a difficult task. Execution requires perfection, to save time while making media plan it should me always in mind that the task mentioned in it are executable or not.

Risk management is one of the most critical aspects of management. Being safe in our own small world will not give access to many opportunities, but if you open yourself up to the world, you are also vulnerable to risks. Risk is like stress. The lesser, the better. The more, the meaningful!