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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12754
62 Why & How Marketers Target Kids 15906
63 Disruptive Innovation: Strategist’s Dilemma 11343
64 Entry Strategies For Automobile Companies In African Markets 13872
65 Park Avenue I.Q: New Name In The World Of Deodorants 17032
66 Flipkart.com - The Success Saga 22137
67 Pester Power: The Influential Kids 12280
68 Destination Branding- How does it Work 13426
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15273
70 Dirty Marketing- Fighting brands unethically 11741
71 Hero Honda Rebranding to Hero MotoCorp 14632
72 Standardize or Localize- A better way to lead markets 12078
73 Critical Success Factors for Devising Strategies for Airline Players 19573
74 Mom and Pop Stores Score Over Giant Supermarkets 11558
75 Regional Aspiration Marketing- A Step Further 10897
76 Value and benefit- The customer perspective 14354
77 Merchandising- The Brand Building Strategy 10201
78 The ill-effects of Globalization 10405
79 Brand Ferrari - The Dream Machine 13330
80 Retail Industry : Boon or Bane ? 12904
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21128
82 Premium Brands- Prestige, Value and Quality 20593
83 JustDial: The Information and Business Listings Directory 24628
84 Corporate branding vs Product branding 13626
85 Sales vs Marketing - Do They complement or compete ? 29464
86 Is Advertising an art of Lying ? 16252
87 Glocalization-The McD and KFC Way ? 13052
88 Breakthrough Products: Entering a New World 25641
89 4 P's of Management 56958
90 Walt Disney: A Magical Brand 16764
91 Evaluating Advertisement Campaigns: Analyzing Customers 10734
92 Brand Manchester United : A Theatre of Dreams 10771
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12393
94 10 Reasons Why Airline Industry is Unique ? 49562
95 Role of Brand Ambassadors in Recession 10614
96 Reverse Pricing - Getting it Right ! 11836
97 Copyright & Trademark violations: Rural Marketing Success ? 15015
98 Premium Niche Marketing: Small World and Big Business 15464
99 Surrogate Advertising: Softly promoting hard products 10470
100 TATA Nano : Khushiyon Ki Chaabi 14810
101 Royal Enfield Bullet - The Indian Cult Brand ! 20275
102 Do Brands have finite lives ? 20221
103 Why Twitter is so successful ? 19932
104 M.R.P: Setting your own price ? 10625
105 The New Age Marketing Warfare ! 13059
 
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