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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 13097
62 Why & How Marketers Target Kids 16420
63 Disruptive Innovation: Strategist’s Dilemma 11723
64 Entry Strategies For Automobile Companies In African Markets 14202
65 Park Avenue I.Q: New Name In The World Of Deodorants 17444
66 Flipkart.com - The Success Saga 22594
67 Pester Power: The Influential Kids 12736
68 Destination Branding- How does it Work 13753
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15616
70 Dirty Marketing- Fighting brands unethically 12123
71 Hero Honda Rebranding to Hero MotoCorp 15076
72 Standardize or Localize- A better way to lead markets 12428
73 Critical Success Factors for Devising Strategies for Airline Players 19970
74 Mom and Pop Stores Score Over Giant Supermarkets 11909
75 Regional Aspiration Marketing- A Step Further 11286
76 Value and benefit- The customer perspective 14657
77 Merchandising- The Brand Building Strategy 10537
78 The ill-effects of Globalization 10719
79 Brand Ferrari - The Dream Machine 13666
80 Retail Industry : Boon or Bane ? 13237
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21538
82 Premium Brands- Prestige, Value and Quality 21181
83 JustDial: The Information and Business Listings Directory 25187
84 Corporate branding vs Product branding 14028
85 Sales vs Marketing - Do They complement or compete ? 29926
86 Is Advertising an art of Lying ? 16598
87 Glocalization-The McD and KFC Way ? 13457
88 Breakthrough Products: Entering a New World 26065
89 4 P's of Management 57492
90 Walt Disney: A Magical Brand 17174
91 Evaluating Advertisement Campaigns: Analyzing Customers 11092
92 Brand Manchester United : A Theatre of Dreams 11216
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12852
94 10 Reasons Why Airline Industry is Unique ? 50062
95 Role of Brand Ambassadors in Recession 11024
96 Reverse Pricing - Getting it Right ! 12275
97 Copyright & Trademark violations: Rural Marketing Success ? 15428
98 Premium Niche Marketing: Small World and Big Business 16017
99 Surrogate Advertising: Softly promoting hard products 10848
100 TATA Nano : Khushiyon Ki Chaabi 15281
101 Royal Enfield Bullet - The Indian Cult Brand ! 20743
102 Do Brands have finite lives ? 20666
103 Why Twitter is so successful ? 20256
104 M.R.P: Setting your own price ? 10974
105 The New Age Marketing Warfare ! 13431
 
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