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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12498
62 Why & How Marketers Target Kids 15615
63 Disruptive Innovation: Strategist’s Dilemma 11059
64 Entry Strategies For Automobile Companies In African Markets 13736
65 Park Avenue I.Q: New Name In The World Of Deodorants 16872
66 Flipkart.com - The Success Saga 21917
67 Pester Power: The Influential Kids 12095
68 Destination Branding- How does it Work 13280
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15062
70 Dirty Marketing- Fighting brands unethically 11517
71 Hero Honda Rebranding to Hero MotoCorp 14325
72 Standardize or Localize- A better way to lead markets 11839
73 Critical Success Factors for Devising Strategies for Airline Players 19256
74 Mom and Pop Stores Score Over Giant Supermarkets 11380
75 Regional Aspiration Marketing- A Step Further 10702
76 Value and benefit- The customer perspective 14214
77 Merchandising- The Brand Building Strategy 10058
78 The ill-effects of Globalization 10278
79 Brand Ferrari - The Dream Machine 13097
80 Retail Industry : Boon or Bane ? 12740
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20908
82 Premium Brands- Prestige, Value and Quality 20202
83 JustDial: The Information and Business Listings Directory 24236
84 Corporate branding vs Product branding 13471
85 Sales vs Marketing - Do They complement or compete ? 29177
86 Is Advertising an art of Lying ? 16073
87 Glocalization-The McD and KFC Way ? 12828
88 Breakthrough Products: Entering a New World 25434
89 4 P's of Management 56693
90 Walt Disney: A Magical Brand 16516
91 Evaluating Advertisement Campaigns: Analyzing Customers 10527
92 Brand Manchester United : A Theatre of Dreams 10581
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12232
94 10 Reasons Why Airline Industry is Unique ? 49226
95 Role of Brand Ambassadors in Recession 10373
96 Reverse Pricing - Getting it Right ! 11630
97 Copyright & Trademark violations: Rural Marketing Success ? 14841
98 Premium Niche Marketing: Small World and Big Business 15232
99 Surrogate Advertising: Softly promoting hard products 10327
100 TATA Nano : Khushiyon Ki Chaabi 14578
101 Royal Enfield Bullet - The Indian Cult Brand ! 20008
102 Do Brands have finite lives ? 20057
103 Why Twitter is so successful ? 19711
104 M.R.P: Setting your own price ? 10425
105 The New Age Marketing Warfare ! 12891
 
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