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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12846
62 Why & How Marketers Target Kids 16024
63 Disruptive Innovation: Strategist’s Dilemma 11463
64 Entry Strategies For Automobile Companies In African Markets 13950
65 Park Avenue I.Q: New Name In The World Of Deodorants 17126
66 Flipkart.com - The Success Saga 22254
67 Pester Power: The Influential Kids 12395
68 Destination Branding- How does it Work 13496
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15354
70 Dirty Marketing- Fighting brands unethically 11833
71 Hero Honda Rebranding to Hero MotoCorp 14738
72 Standardize or Localize- A better way to lead markets 12158
73 Critical Success Factors for Devising Strategies for Airline Players 19671
74 Mom and Pop Stores Score Over Giant Supermarkets 11637
75 Regional Aspiration Marketing- A Step Further 10968
76 Value and benefit- The customer perspective 14416
77 Merchandising- The Brand Building Strategy 10272
78 The ill-effects of Globalization 10465
79 Brand Ferrari - The Dream Machine 13395
80 Retail Industry : Boon or Bane ? 12961
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21223
82 Premium Brands- Prestige, Value and Quality 20762
83 JustDial: The Information and Business Listings Directory 24764
84 Corporate branding vs Product branding 13716
85 Sales vs Marketing - Do They complement or compete ? 29571
86 Is Advertising an art of Lying ? 16322
87 Glocalization-The McD and KFC Way ? 13142
88 Breakthrough Products: Entering a New World 25737
89 4 P's of Management 57081
90 Walt Disney: A Magical Brand 16856
91 Evaluating Advertisement Campaigns: Analyzing Customers 10815
92 Brand Manchester United : A Theatre of Dreams 10874
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12469
94 10 Reasons Why Airline Industry is Unique ? 49690
95 Role of Brand Ambassadors in Recession 10700
96 Reverse Pricing - Getting it Right ! 11920
97 Copyright & Trademark violations: Rural Marketing Success ? 15097
98 Premium Niche Marketing: Small World and Big Business 15600
99 Surrogate Advertising: Softly promoting hard products 10544
100 TATA Nano : Khushiyon Ki Chaabi 14908
101 Royal Enfield Bullet - The Indian Cult Brand ! 20374
102 Do Brands have finite lives ? 20317
103 Why Twitter is so successful ? 20009
104 M.R.P: Setting your own price ? 10700
105 The New Age Marketing Warfare ! 13146
 
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