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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12411
62 Why & How Marketers Target Kids 15422
63 Disruptive Innovation: Strategist’s Dilemma 10875
64 Entry Strategies For Automobile Companies In African Markets 13620
65 Park Avenue I.Q: New Name In The World Of Deodorants 16752
66 Flipkart.com - The Success Saga 21745
67 Pester Power: The Influential Kids 11981
68 Destination Branding- How does it Work 13198
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14906
70 Dirty Marketing- Fighting brands unethically 11361
71 Hero Honda Rebranding to Hero MotoCorp 14132
72 Standardize or Localize- A better way to lead markets 11761
73 Critical Success Factors for Devising Strategies for Airline Players 19098
74 Mom and Pop Stores Score Over Giant Supermarkets 11234
75 Regional Aspiration Marketing- A Step Further 10591
76 Value and benefit- The customer perspective 14136
77 Merchandising- The Brand Building Strategy 9968
78 The ill-effects of Globalization 10205
79 Brand Ferrari - The Dream Machine 13000
80 Retail Industry : Boon or Bane ? 12636
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20765
82 Premium Brands- Prestige, Value and Quality 19953
83 JustDial: The Information and Business Listings Directory 24056
84 Corporate branding vs Product branding 13386
85 Sales vs Marketing - Do They complement or compete ? 29015
86 Is Advertising an art of Lying ? 15983
87 Glocalization-The McD and KFC Way ? 12656
88 Breakthrough Products: Entering a New World 25270
89 4 P's of Management 56515
90 Walt Disney: A Magical Brand 16358
91 Evaluating Advertisement Campaigns: Analyzing Customers 10428
92 Brand Manchester United : A Theatre of Dreams 10464
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12151
94 10 Reasons Why Airline Industry is Unique ? 49058
95 Role of Brand Ambassadors in Recession 10285
96 Reverse Pricing - Getting it Right ! 11519
97 Copyright & Trademark violations: Rural Marketing Success ? 14745
98 Premium Niche Marketing: Small World and Big Business 15077
99 Surrogate Advertising: Softly promoting hard products 10247
100 TATA Nano : Khushiyon Ki Chaabi 14405
101 Royal Enfield Bullet - The Indian Cult Brand ! 19834
102 Do Brands have finite lives ? 19931
103 Why Twitter is so successful ? 19607
104 M.R.P: Setting your own price ? 10283
105 The New Age Marketing Warfare ! 12767
 
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