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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12945
62 Why & How Marketers Target Kids 16190
63 Disruptive Innovation: Strategist’s Dilemma 11561
64 Entry Strategies For Automobile Companies In African Markets 14037
65 Park Avenue I.Q: New Name In The World Of Deodorants 17242
66 Flipkart.com - The Success Saga 22397
67 Pester Power: The Influential Kids 12534
68 Destination Branding- How does it Work 13591
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15453
70 Dirty Marketing- Fighting brands unethically 11938
71 Hero Honda Rebranding to Hero MotoCorp 14864
72 Standardize or Localize- A better way to lead markets 12255
73 Critical Success Factors for Devising Strategies for Airline Players 19794
74 Mom and Pop Stores Score Over Giant Supermarkets 11737
75 Regional Aspiration Marketing- A Step Further 11097
76 Value and benefit- The customer perspective 14502
77 Merchandising- The Brand Building Strategy 10371
78 The ill-effects of Globalization 10560
79 Brand Ferrari - The Dream Machine 13486
80 Retail Industry : Boon or Bane ? 13058
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21338
82 Premium Brands- Prestige, Value and Quality 20939
83 JustDial: The Information and Business Listings Directory 24980
84 Corporate branding vs Product branding 13835
85 Sales vs Marketing - Do They complement or compete ? 29708
86 Is Advertising an art of Lying ? 16423
87 Glocalization-The McD and KFC Way ? 13270
88 Breakthrough Products: Entering a New World 25871
89 4 P's of Management 57267
90 Walt Disney: A Magical Brand 16977
91 Evaluating Advertisement Campaigns: Analyzing Customers 10917
92 Brand Manchester United : A Theatre of Dreams 11005
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12604
94 10 Reasons Why Airline Industry is Unique ? 49827
95 Role of Brand Ambassadors in Recession 10825
96 Reverse Pricing - Getting it Right ! 12052
97 Copyright & Trademark violations: Rural Marketing Success ? 15212
98 Premium Niche Marketing: Small World and Big Business 15764
99 Surrogate Advertising: Softly promoting hard products 10656
100 TATA Nano : Khushiyon Ki Chaabi 15047
101 Royal Enfield Bullet - The Indian Cult Brand ! 20494
102 Do Brands have finite lives ? 20468
103 Why Twitter is so successful ? 20107
104 M.R.P: Setting your own price ? 10796
105 The New Age Marketing Warfare ! 13255
 
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