1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
61 Is There A Better Way To Sell To Rural Market 12783
62 Why & How Marketers Target Kids 15944
63 Disruptive Innovation: Strategist’s Dilemma 11383
64 Entry Strategies For Automobile Companies In African Markets 13902
65 Park Avenue I.Q: New Name In The World Of Deodorants 17055
66 Flipkart.com - The Success Saga 22169
67 Pester Power: The Influential Kids 12325
68 Destination Branding- How does it Work 13449
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15300
70 Dirty Marketing- Fighting brands unethically 11771
71 Hero Honda Rebranding to Hero MotoCorp 14674
72 Standardize or Localize- A better way to lead markets 12100
73 Critical Success Factors for Devising Strategies for Airline Players 19603
74 Mom and Pop Stores Score Over Giant Supermarkets 11581
75 Regional Aspiration Marketing- A Step Further 10917
76 Value and benefit- The customer perspective 14374
77 Merchandising- The Brand Building Strategy 10224
78 The ill-effects of Globalization 10423
79 Brand Ferrari - The Dream Machine 13352
80 Retail Industry : Boon or Bane ? 12921
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21158
82 Premium Brands- Prestige, Value and Quality 20648
83 JustDial: The Information and Business Listings Directory 24671
84 Corporate branding vs Product branding 13656
85 Sales vs Marketing - Do They complement or compete ? 29499
86 Is Advertising an art of Lying ? 16269
87 Glocalization-The McD and KFC Way ? 13080
88 Breakthrough Products: Entering a New World 25675
89 4 P's of Management 57007
90 Walt Disney: A Magical Brand 16800
91 Evaluating Advertisement Campaigns: Analyzing Customers 10760
92 Brand Manchester United : A Theatre of Dreams 10807
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12416
94 10 Reasons Why Airline Industry is Unique ? 49607
95 Role of Brand Ambassadors in Recession 10644
96 Reverse Pricing - Getting it Right ! 11865
97 Copyright & Trademark violations: Rural Marketing Success ? 15037
98 Premium Niche Marketing: Small World and Big Business 15504
99 Surrogate Advertising: Softly promoting hard products 10494
100 TATA Nano : Khushiyon Ki Chaabi 14849
101 Royal Enfield Bullet - The Indian Cult Brand ! 20315
102 Do Brands have finite lives ? 20253
103 Why Twitter is so successful ? 19953
104 M.R.P: Setting your own price ? 10657
105 The New Age Marketing Warfare ! 13089
 
Page 1 of 2