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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 13027
62 Why & How Marketers Target Kids 16328
63 Disruptive Innovation: Strategist’s Dilemma 11645
64 Entry Strategies For Automobile Companies In African Markets 14124
65 Park Avenue I.Q: New Name In The World Of Deodorants 17358
66 Flipkart.com - The Success Saga 22510
67 Pester Power: The Influential Kids 12637
68 Destination Branding- How does it Work 13674
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15549
70 Dirty Marketing- Fighting brands unethically 12039
71 Hero Honda Rebranding to Hero MotoCorp 14973
72 Standardize or Localize- A better way to lead markets 12350
73 Critical Success Factors for Devising Strategies for Airline Players 19887
74 Mom and Pop Stores Score Over Giant Supermarkets 11830
75 Regional Aspiration Marketing- A Step Further 11202
76 Value and benefit- The customer perspective 14587
77 Merchandising- The Brand Building Strategy 10458
78 The ill-effects of Globalization 10646
79 Brand Ferrari - The Dream Machine 13577
80 Retail Industry : Boon or Bane ? 13161
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21446
82 Premium Brands- Prestige, Value and Quality 21066
83 JustDial: The Information and Business Listings Directory 25088
84 Corporate branding vs Product branding 13944
85 Sales vs Marketing - Do They complement or compete ? 29842
86 Is Advertising an art of Lying ? 16518
87 Glocalization-The McD and KFC Way ? 13366
88 Breakthrough Products: Entering a New World 25977
89 4 P's of Management 57403
90 Walt Disney: A Magical Brand 17091
91 Evaluating Advertisement Campaigns: Analyzing Customers 11014
92 Brand Manchester United : A Theatre of Dreams 11119
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12716
94 10 Reasons Why Airline Industry is Unique ? 49957
95 Role of Brand Ambassadors in Recession 10934
96 Reverse Pricing - Getting it Right ! 12170
97 Copyright & Trademark violations: Rural Marketing Success ? 15332
98 Premium Niche Marketing: Small World and Big Business 15904
99 Surrogate Advertising: Softly promoting hard products 10754
100 TATA Nano : Khushiyon Ki Chaabi 15168
101 Royal Enfield Bullet - The Indian Cult Brand ! 20602
102 Do Brands have finite lives ? 20596
103 Why Twitter is so successful ? 20197
104 M.R.P: Setting your own price ? 10899
105 The New Age Marketing Warfare ! 13357
 
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