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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12715
62 Why & How Marketers Target Kids 15832
63 Disruptive Innovation: Strategist’s Dilemma 11287
64 Entry Strategies For Automobile Companies In African Markets 13834
65 Park Avenue I.Q: New Name In The World Of Deodorants 16987
66 Flipkart.com - The Success Saga 22080
67 Pester Power: The Influential Kids 12227
68 Destination Branding- How does it Work 13391
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15215
70 Dirty Marketing- Fighting brands unethically 11676
71 Hero Honda Rebranding to Hero MotoCorp 14538
72 Standardize or Localize- A better way to lead markets 12033
73 Critical Success Factors for Devising Strategies for Airline Players 19496
74 Mom and Pop Stores Score Over Giant Supermarkets 11506
75 Regional Aspiration Marketing- A Step Further 10838
76 Value and benefit- The customer perspective 14313
77 Merchandising- The Brand Building Strategy 10157
78 The ill-effects of Globalization 10365
79 Brand Ferrari - The Dream Machine 13290
80 Retail Industry : Boon or Bane ? 12859
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21057
82 Premium Brands- Prestige, Value and Quality 20480
83 JustDial: The Information and Business Listings Directory 24516
84 Corporate branding vs Product branding 13575
85 Sales vs Marketing - Do They complement or compete ? 29383
86 Is Advertising an art of Lying ? 16206
87 Glocalization-The McD and KFC Way ? 12993
88 Breakthrough Products: Entering a New World 25582
89 4 P's of Management 56896
90 Walt Disney: A Magical Brand 16693
91 Evaluating Advertisement Campaigns: Analyzing Customers 10678
92 Brand Manchester United : A Theatre of Dreams 10718
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12351
94 10 Reasons Why Airline Industry is Unique ? 49493
95 Role of Brand Ambassadors in Recession 10568
96 Reverse Pricing - Getting it Right ! 11768
97 Copyright & Trademark violations: Rural Marketing Success ? 14963
98 Premium Niche Marketing: Small World and Big Business 15400
99 Surrogate Advertising: Softly promoting hard products 10437
100 TATA Nano : Khushiyon Ki Chaabi 14755
101 Royal Enfield Bullet - The Indian Cult Brand ! 20208
102 Do Brands have finite lives ? 20179
103 Why Twitter is so successful ? 19903
104 M.R.P: Setting your own price ? 10576
105 The New Age Marketing Warfare ! 13021
 
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