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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
61 Is There A Better Way To Sell To Rural Market 12895
62 Why & How Marketers Target Kids 16099
63 Disruptive Innovation: Strategist’s Dilemma 11509
64 Entry Strategies For Automobile Companies In African Markets 13992
65 Park Avenue I.Q: New Name In The World Of Deodorants 17166
66 Flipkart.com - The Success Saga 22330
67 Pester Power: The Influential Kids 12459
68 Destination Branding- How does it Work 13543
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15401
70 Dirty Marketing- Fighting brands unethically 11883
71 Hero Honda Rebranding to Hero MotoCorp 14795
72 Standardize or Localize- A better way to lead markets 12200
73 Critical Success Factors for Devising Strategies for Airline Players 19726
74 Mom and Pop Stores Score Over Giant Supermarkets 11686
75 Regional Aspiration Marketing- A Step Further 11014
76 Value and benefit- The customer perspective 14461
77 Merchandising- The Brand Building Strategy 10318
78 The ill-effects of Globalization 10502
79 Brand Ferrari - The Dream Machine 13437
80 Retail Industry : Boon or Bane ? 13001
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21279
82 Premium Brands- Prestige, Value and Quality 20843
83 JustDial: The Information and Business Listings Directory 24878
84 Corporate branding vs Product branding 13777
85 Sales vs Marketing - Do They complement or compete ? 29637
86 Is Advertising an art of Lying ? 16367
87 Glocalization-The McD and KFC Way ? 13208
88 Breakthrough Products: Entering a New World 25796
89 4 P's of Management 57161
90 Walt Disney: A Magical Brand 16898
91 Evaluating Advertisement Campaigns: Analyzing Customers 10869
92 Brand Manchester United : A Theatre of Dreams 10933
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12529
94 10 Reasons Why Airline Industry is Unique ? 49742
95 Role of Brand Ambassadors in Recession 10754
96 Reverse Pricing - Getting it Right ! 11969
97 Copyright & Trademark violations: Rural Marketing Success ? 15145
98 Premium Niche Marketing: Small World and Big Business 15666
99 Surrogate Advertising: Softly promoting hard products 10585
100 TATA Nano : Khushiyon Ki Chaabi 14966
101 Royal Enfield Bullet - The Indian Cult Brand ! 20417
102 Do Brands have finite lives ? 20358
103 Why Twitter is so successful ? 20043
104 M.R.P: Setting your own price ? 10740
105 The New Age Marketing Warfare ! 13186
 
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