Organizational Behavior Modification Theory

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Organizational Behavior Modification Theory?

The Organizational behaviour modification theory or the Reinforcement theory deals with changing behaviour through rewards or punishments that are essentially contingent on performance. It is primarily based on the following two principles.

 1. A behaviour that leads to a positive consequence (reward) tends to be repeated, while a behaviour that leads to a negative consequence (punishment) tends not to be repeated.

 2. Managers can influence and change an employee’s behaviour through properly scheduled rewards or punishment.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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