Service Marketing Mix (7 Ps)

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Definition: Service Marketing Mix (7 Ps)

Service Marketing Mix is a theory similar to conventional marketing mix (4 Ps) but it has 3 extra aspects or Ps which cover service specific points. As we already know, the traditional marketing mix comprises of 4Ps of marketing.

  • Product 
  • Price
  • Promotion
  • Place

But when we talk about Service Mix, there are some points that make it different from selling products. Therefore the 7 P's of marketing added,3 more P’s to the traditional marketing mix of Product, Price, Promotion and Place. They are:

  • People - the staff or workers or helpers who enable the service process
  • Process - systems used to aid the delivery
  • Physical evidence -Clues or proofs of actual delivery of service like receipts, coupon etc

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