Service Intangibility

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Definition: Service Intangibility

Services are basically intangible. They can’t be felt, smelled, tasted, seen or heard before they are bought. This property is referred to as service intangibility.


Example:

Examples of this would be a cosmetic surgery where the result of the surgery can’t be seen by the consumer before the surgery. Similarly, airline passengers have no guarantee for a good flying experience or safe arrival of their baggage before the journey.

Service Intagibility

Therefore, consumers make their decisions under such circumstances by looking for signals that assure service quality like the people, communications, price, equipment and place associated with that service.

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