Unsought Product

Posted in Marketing and Strategy Terms, Total Reads: 14610

Definition: Unsought Product

Unsought products are those which customers are not wanting or even doesn’t know initially. These are the products which are not included in ones necessary requirement and one can do without it.

 These unsought products need lot of advertisement and awareness so that people start thinking of buying it. There is one more type of product known in the market called as “unfamiliar invention” which is similar to unsought product. The only difference is these products are not known to the customers and have very high degree of capacity to fulfill ones necessity.

Eg: Insurance product; Microwave oven are some of the examples of unsought product which need heavy advertisement campaigns to generate awareness.

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