Published by MBA Skool Team, Last Updated: May 06, 2012
What is Unsought Product?
Unsought products are those which customers are not wanting or even doesn’t know initially. These are the products which are not included in ones necessary requirement and one can do without it.
These unsought products need lot of advertisement and awareness so that people start thinking of buying it. There is one more type of product known in the market called as “unfamiliar invention” which is similar to unsought product. The only difference is these products are not known to the customers and have very high degree of capacity to fulfill ones necessity.
Eg: Insurance product; Microwave oven are some of the examples of unsought product which need heavy advertisement campaigns to generate awareness.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.