Marketing Logistics

Published by MBA Skool Team, Last Updated: May 14, 2015

What is Marketing Logistics?

Marketing logistics involve the transportation of goods in a planned manner which offers control over the distribution mechanism.

It involves mainly

1 Planning

2 Actual Delivery

3 Marketing Information Flow

This is mainly a combination of marketing and operations. Every business requires both the functions to operate with a profit. 

Marketing creates a demand and logisitics fills that demand through effective flow of goods/services. Together they are referred to as Marketing Logistics.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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