In this world of cut throat competition, a company needs to differentiate its products and services to sell.
Unique Selling Proposition USP is a factor that makes a company gain a unique market positioning with respect to the number of other competitors. USP often makes a non-user try and converts a user into loyal customer. It is that one factor that your company has and the others in the market don’t.
A USP could be in terms of superior product quality, low cost, process of service delivery, the first ever product of its kind etc. In order to come up with a USP a company often needs to put itself in the shoe of the customer and see what motivates the buying behavior of the customer and why they choose to buy your product over the competitors.
Example
Hence, this concludes the definition of Unique Selling Proposition USP along with its overview.
Browse the definition and meaning of more terms similar to Unique Selling Proposition USP . The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.
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