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Skoda SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Skoda covering strengths, weaknesses, opportunities and threats.

Skoda Strengths

  1. Skoda Auto is a leading automobile company and offers a wide range of variants including petrol, diesel and electric
  2. Skoda cars have spacious interiors and passenger space both front and rear legroom as well as headspace
  3. It includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more
  4. The company has a high brand recall in markets of UK, Europe, Middle-East, Africa & South America
  5. Skoda has a production output of over 1 million cars per annum and has over 30,000 employees globally
  6. It has high performance cars which participate in many international racing events
  7. Excellent advertising and branding makes Skoda a global name in automobiles
  8. The company has received several awards for the cars in various segments
  9. The brand has good visibility via advertising campaigns via TV, online, print, social media and digital marketing channels

Above are the strengths in the SWOT Analysis of Skoda. The strengths of Skoda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Skoda Weaknesses

  1. Extremely stiff competition in the segment means limited market share growth for Skoda
  2. Still trying to establish itself in the emerging economies as compared to some other competitors

These were the weaknesses in the Skoda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Skoda Opportunities

  1. Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
  2. Augmenting automobile market can be beneficial for Skoda Auto company
  3. Augmenting manufacturing capabilities to produce more cars
  4. Cheaper variants and hybrid cars can help Skoda increase its market reach

Above we covered the opportunities in Skoda SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Skoda

Skoda Threats

  1. Rapid technological innovations implemented in upcoming cars can boost its business
  2. Intense competition from international car manufacturers or economic recession can reduce Skoda's market share 
  3. New hybrid fueled and concept cars can hamper the business of petrol & diesel variants

The threats in the SWOT Analysis of Skoda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Skoda SWOT analysis.

About Skoda

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Skoda Overview
Parent Company

Skoda Auto & Volkswagen Group


Sedan, hatchback, SUV



Tagline/ Slogan

Simply Clever


Skoda offers cars which are comfortable, Spacious, Elegant, Smooth performer

Skoda STP

Automobile users

Target Market

Urban Families, Businessmen


Skoda is positioned as a value-for-money car manufacturer providing comfort and spacious interiors

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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