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Chrysler SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 23, 2023Read time:

Here is a detailed SWOT analysis of Chrysler covering strengths, weaknesses, opportunities and threats.

Chrysler Strengths

  1. Chrysler is one of the leading automobile brands based out of USA
  2. Chrysler company manufactures cars like sedans, vans, SUVs, commercial vehicles, automotive parts etc.
  3. The company has more than 90,000 employees worldwide
  4. The brand has a strong brand legacy since it was formed in 1925
  5. Chrysler has recorded and manufactured more than 2 million cars in a single year
  6. The company positions itself as a strong and beautiful American car manufacturer
  7. Chrysler advertises its cars via TV, online ads, print media and digital marketing
  8. The company has also been investing in hybrid and ecofriendly car models

Above are the strengths in the SWOT Analysis of Chrysler. The strengths of Chrysler looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chrysler Weaknesses

  1. The brand has a strong dependence on the American market as compared to other global players which are spread across the world
  2. Limited market share growth for Chrysler owing to increasing competition

These were the weaknesses in the Chrysler SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chrysler Opportunities

  1. Partnerships as well as acquisition of companies can strengthen the position of Chrysler
  2. It may also focus on selling its cars in new geographical markets to increase its business
  3. Increasing demand for green vehicles where Chrysler has presence can be beneficial for its business

Above we covered the opportunities in Chrysler SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Chrysler

Chrysler Threats

  1. Higher competition will lead to loss in business margins for the company
  2. Strong reliance on the North American market can affect its business
  3. Economic recession and fluctuating currency value can affect the global operations for the company

The threats in the SWOT Analysis of Chrysler are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chrysler SWOT analysis.

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About Chrysler

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chrysler Overview
Parent Company



Luxury cars



Tagline/ Slogan

Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit


Premium Luxury & Comfort

Chrysler STP

People seeking cars

Target Market

Urban upper middle class


True American powerful cars with luxury & comfort

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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