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Daihatsu SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: March 28, 2024Read time:

Here is a detailed SWOT analysis of Daihatsu covering strengths, weaknesses, opportunities and threats.

Daihatsu Strengths

  1. Oldest Japanese Manufacturer of automobiles esp. small cars & off road cars
  2. Employs around 12000 employees internationally
  3. Revenue performance is good and stable financial position
  4. Strong brand backing of Toyota group

Above are the strengths in the SWOT Analysis of Daihatsu. The strengths of Daihatsu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Daihatsu Weaknesses

  1. Toyota as a brand has more brand value & acceptance than Daihatsu
  2. Falling sales due to which it had to with draw from markets like the Australia, Chile, and so on
  3. Limited brand recall

These were the weaknesses in the Daihatsu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Daihatsu Opportunities

  1. It can further expand its Product line
  2. Since it is the oldest Japanese manufacturer can focus purely on classic design cars
  3. More brand presence in emerging economies

Above we covered the opportunities in Daihatsu SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Daihatsu Threats

  1. Possibility of it being withdrawn completely as the brand is not doing well as compared to Toyota
  2. Korean Brands have an edge over it esp in emerging markets
  3. Entry of electric & hybrid vehicles in which Daihatsu is not a strong brand

The threats in the SWOT Analysis of Daihatsu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Daihatsu SWOT analysis.

About Daihatsu

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Daihatsu Overview
Parent Company



Passenger Cars



Tagline/ Slogan

Innovation for tomorrow


Strong backing by parent company Toyota

Daihatsu STP

Automobiles segment

Target Market

Middle and upper middle class individuals


Cars for the masses which are reliable

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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