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Discover Financial Services SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: February 18, 2024Read time:

Here is a detailed SWOT analysis of Discover Financial Services covering strengths, weaknesses, opportunities and threats.

Discover Financial Services Strengths

  1. One of the largest credit card brand in United States with 50 million cardholders
  2. Can leverage the acquisitions done like, Diners card, TARP, etc.
  3. The growth in the EPS of the firm is significantly better than the industry average
  4. ,000+ employees with the organization
  5. The brand also has savings products, personal loans, student loans, and home mortgage loans

Above are the strengths in the SWOT Analysis of Discover Financial Services. The strengths of Discover Financial Services looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Discover Financial Services Weaknesses

  1. Is limited to only consumer financial services, i.e., Retail Banking
  2. Issues credit cards directly to customers which increased operational cost

These were the weaknesses in the Discover Financial Services SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Discover Financial Services Opportunities

  1. Can diversify into Corporate banking, Preferred banking, etc.
  2. Can tie up with financial institutions for issuing cards
  3. Can expand to other geographic locations

Above we covered the opportunities in Discover Financial Services SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Discover Financial Services Threats

  1. Uncertainty in the economic outlook poses challenges in its operations
  2. Adapting to fluctuating Interest rates as well as new Govt. regulations becomes a difficult task for the firm
  3. Increasing competitor activity can affect the business operations

The threats in the SWOT Analysis of Discover Financial Services are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Discover Financial Services SWOT analysis.

About Discover Financial Services

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Discover Financial Services Overview
Parent Company

Sears Holdings Corporation


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

There’s always something more to Discover


A firm specializing in consumer financial services and provides a wide range of financial products to retail customers

Discover Financial Services STP

Individuals, High Net Worth Individuals (HNI’s) and large investors

Target Market

Individuals & HNI’s


One of the largest consumer financial services offering unique products to its customers


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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