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Swensen’s SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 28, 2023Read time:

Here is a detailed SWOT analysis of Swensen’s covering strengths, weaknesses, opportunities and threats.

Swensen’s Strengths

  1. Going strong since 1948
  2. Offers over 180 flavors to its customers
  3. 0+ outlets worldwide
  4. Featured as a prize in multiple TV contests
  5. Featured in Hollywood movies starring Arnold Schwarzenegger
  6. Present in the form of both restaurants and parlors

Above are the strengths in the SWOT Analysis of Swensen’s. The strengths of Swensen’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Swensen’s Weaknesses

  1. Limited online presence and strong competition from established and local brands
  2. Very seasonal business affects profitability

These were the weaknesses in the Swensen’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Swensen’s Opportunities

  1. Expansion into emerging economies like India and China
  2. Acquisitions
  3. Building presence online

Above we covered the opportunities in Swensen’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Swensen’s Threats

  1. Threats of substitutes like sweet dishes
  2. Unpredictable climate can affect the business
  3. Increasing costs

The threats in the SWOT Analysis of Swensen’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Swensen’s SWOT analysis.

Read Similar SWOT analysis

About Swensen’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Swensen’s Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Happiness never melts


Over 180 flavours of icecream

Swensen’s STP


Target Market

People of all ages – higher income groups


Premium icecream that is all natural

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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