Monginis Cake Shop SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Monginis Cake Shop covering strengths, weaknesses, opportunities and threats.

Monginis Cake Shop Strengths

  1. Monginis is a very popular brand among children and parents alike
  2. Monginis has 600 retail franchises in approx 40 cities in India
  3. Reasonable pricing and good quality products
  4. Services like home delivery, online booking and delivery of products
  5. Monginis was founded around 50 years ago and has a strong legacy
  6. Advertisements in newspapers has made it a popular brand
  7. Customized cakes for birthdays, weddings or special occasions is a big strength

Above are the strengths in the SWOT Analysis of Monginis Cake Shop. The strengths of Monginis Cake Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Monginis Cake Shop Weaknesses

  1. Limited advertising and geographic reach of Monginis compared to leading FMCG companies
  2. Perishable goods means limited shelf life which sometimes affects the margins

These were the weaknesses in the Monginis Cake Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Monginis Cake Shop Opportunities

  1. Monginis can expand in India and abroad
  2. Introduction of different and new varieties of cakes
  3. Increase the business of toys, candles, and other celebration items
  4. Monginis can emphasize and publicize the online ordering of products or gifts

Above we covered the opportunities in Monginis Cake Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Monginis Cake Shop Threats

  1. Mismanagement of any franchise can affect the brand name adversely
  2. Severe competition in the business can affect Monginis' profit margins
  3. Increase in cost of raw materials

The threats in the SWOT Analysis of Monginis Cake Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Monginis Cake Shop SWOT analysis.

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About Monginis Cake Shop

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Monginis Cake Shop Overview
Parent Company

Monginis Cake Shop

Category

Cake Shops Chain

Sector

Food & Beverages

Tagline/ Slogan

What are you celebrating today?; To help people express their happiness in a memorable way

USP

Monginis prepares fresh and delicious cakes at affordable price

Monginis Cake Shop STP
Segmentation

Anyone who likes to have cakes, generally or on special occasions

Target Market

People from urban semi-urban middle class in India

Positioning

As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Monginis Cake Shop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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