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Nissin Foods SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 08, 2023Read time:

Here is a detailed SWOT analysis of Nissin Foods covering strengths, weaknesses, opportunities and threats.

Nissin Foods Strengths

  1. Greater efficiency achieved through the installation of high-speed instant noodle production lines
  2. Lower distribution costs and exclusive sale contracts with retailers
  3. Worldwide presence of brand
  4. Continuously proposing new product based on technical breakthrough
  5. China is biggest consumer of instant noodles with overall demand as 30 billion servings
  6. In India demand hovers around 300 million servings
  7. Has presence in Brazil, Germany, Hong Kong, India, Japan, Mexico and Thailand
  8. Worldwide presence of product through 29 plants in 11 countries
  9. Approximately 22,000 employees serving the customers

Above are the strengths in the SWOT Analysis of Nissin Foods. The strengths of Nissin Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nissin Foods Weaknesses

  1. Tough competition from other brands and restaurants means limited market share
  2. Marketing in other countries is not as efficient

These were the weaknesses in the Nissin Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nissin Foods Opportunities

  1. Align sale with marketing partners globally
  2. Cost reduction by restructuring production system
  3. Tapping the DINKs and

Above we covered the opportunities in Nissin Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Nissin Foods

Nissin Foods Threats

  1. Instant word immediately caught attention in market and lots of company came into market
  2. Intense and increasing competition in ready to cook segment
  3. Increasing local competitors

The threats in the SWOT Analysis of Nissin Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nissin Foods SWOT analysis.

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About Nissin Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nissin Foods Overview
Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

No border; From the world’s leader in noodles


First company to launch instant noodles

Nissin Foods STP

Fast to cook food products

Target Market

Younger population


Provider of food solution by easy to cook healthy meals

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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