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Taj Mahal Tea SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 03, 2023Read time:

Here is a detailed SWOT analysis of Taj Mahal Tea covering strengths, weaknesses, opportunities and threats.

Taj Mahal Tea Strengths

  1. Rich taste and flavor
  2. Unique aroma
  3. Good packaging
  4. Good advertising/ brand visibility
  5. Tea bag variations
  6. Brand Ambassadors

Above are the strengths in the SWOT Analysis of Taj Mahal Tea. The strengths of Taj Mahal Tea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Taj Mahal Tea Weaknesses

  1. Affected by moisture/storage problem

These were the weaknesses in the Taj Mahal Tea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Taj Mahal Tea Opportunities

  1. Corporate tie-ups/ hotel tie-ups
  2. Cheaper packets for rural areas

Above we covered the opportunities in Taj Mahal Tea SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Taj Mahal Tea Threats

  1. Competing tea brands 2.Preference for people having coffee or other beverages

The threats in the SWOT Analysis of Taj Mahal Tea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Taj Mahal Tea SWOT analysis.

About Taj Mahal Tea

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Taj Mahal Tea Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Wah Taj; Sirf Chai nahi ye hai Taj


Only tea brand in India to be sold in Vacuum sealed packs

Taj Mahal Tea STP

People looking to make tea instantly

Target Market

All people in the upper and middle class


As elegant and wonderful as Taj

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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