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Shopclues SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: May 19, 2024Read time:

Here is a detailed SWOT analysis of Shopclues covering strengths, weaknesses, opportunities and threats.

Shopclues Strengths

  1. It has 7,500 plus national and international brands.
  2. A large sellers base comprising of 75,000 plus sellers.
  3. It lists 9,000,000 products across 4000 plus categories.
  4. Products are shipped to 12,000 plus cities.
  5. Great offering of EMI plans for price sensitive customers
  6. Loyalty system in the form of Clues Bucks.
  7. Numerous prestigious awards are won by it like Red Herring Asia Top 100, Best eRetailer Award etc.
  8. MOU signed with India Post, wide distribution network of India Post can be leveraged.
  9. Great marketing initiatives like the Make in India campaign, Diwali Flea Market, ShopClues Factory Outlet etc
  10. Received multiple rounds of funding. Investors include Helion Venture Partners, Tiger Global etc

Above are the strengths in the SWOT Analysis of Shopclues. The strengths of Shopclues looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shopclues Weaknesses

  1. Relatively less brand visibility in metros in comparison to its strong competitors.
  2. Limited market share growth due to intense competition

These were the weaknesses in the Shopclues SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shopclues Opportunities

  1. Expansion to other countries
  2. Heavy promotion to capture the rising affluent and internet savvy population in tier 2 and 3 cities.
  3. Expansion to other product categories like fresh produce.
  4. Acquisition of ecommerce portal like yepme or zovi to strengthen their positioning.
  5. Sale of private labels.

Above we covered the opportunities in Shopclues SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Shopclues Threats

  1. Increased competition from ecommerce giants like amazon, flipkart etc
  2. Heavy discounts offered by offline stores like BigBazaar etc.

The threats in the SWOT Analysis of Shopclues are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Shopclues SWOT analysis.

About Shopclues

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shopclues Overview
Parent Company

Clues Network Inc.




IT & Technology

Tagline/ Slogan

India’s first and largest managed marketplace


Ample choice to customers in its products varieties at wholesale rates.

Shopclues STP

Customers who prefer online medium of shopping

Target Market

Middle income online shoppers generally from tier2 and 3 cities.


Great shopping experience for the masses.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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