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Sage Group SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: April 23, 2024Read time:

Here is a detailed SWOT analysis of Sage Group covering strengths, weaknesses, opportunities and threats.

Sage Group Strengths

  1. Sage shares were named “Best Performing Shares” in the ‘90s
  2. Sage has 6+ million customers and 13,000 employees
  3. Sage has sponsored “The Sage Gateshead”, a music venue, funded the revival of “The Krypton Factor” television series and official supplier for the Marussia F1 team
  4. Sage indulges in CSR activities like partnering with TechSoup that provides free business software to NGOs, help entrepreneurs to realize their dream, The Life College Xchange where entrepreneurs get seed capital etc.
  5. Organic growth and increasing profits show its credibility
  6. Listed on London Stock exchange and FTSE 250 Index
  7. Sponsorship of events like F1 have increased its brand reach
  8. Sage products are available in 20+ countries

Above are the strengths in the SWOT Analysis of Sage Group. The strengths of Sage Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sage Group Weaknesses

  1. Inadequate brand awareness among customers and prospects
  2. Intense competition means limited market share

These were the weaknesses in the Sage Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sage Group Opportunities

  1. Cloud computing and cloud based ERP software products
  2. Global brand campaign targeting customers 
  3. Due to presence of a robust chemical industry, sage has immense opportunities

Above we covered the opportunities in Sage Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sage Group Threats

  1.  Has to face many risks due to business change, change management, financial risks due to payment risk etc.
  2. Loss of talent and sensitive information to competitors 
  3. Negative reputational impact which will affect client relations

The threats in the SWOT Analysis of Sage Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sage Group SWOT analysis.

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About Sage Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sage Group Overview
Parent Company

The Sage Group Plc.




IT & Technology

Tagline/ Slogan



One of the largest supplier of ERP software in the world

Sage Group STP

Private and Public sector

Target Market

Medium and Small scale industries


Easy-to-do business software

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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