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  3. Flying Machine SWOT Analysis

Flying Machine SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 12, 2023Read time:

Here is a detailed SWOT analysis of Flying Machine covering strengths, weaknesses, opportunities and threats.

Flying Machine Strengths

  1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing.
  2. Owns over 100 stores in India and is present in five countries abroad.
  3. Belongs to the prestigious Arvind mills group which extends their brand image
  4. Good advertising and brand building through ad campaigns
  5. Good perception of the brand as a high quality yet affordable product

Above are the strengths in the SWOT Analysis of Flying Machine. The strengths of Flying Machine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Flying Machine Weaknesses

  1. Still hasn’t been able to reach out to the growing urban centres in India completely
  2. Global presence is very limited

These were the weaknesses in the Flying Machine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Flying Machine Opportunities

  1. The market for the youth segment is huge
  2. Foreign market for expansion

Above we covered the opportunities in Flying Machine SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Flying Machine Threats

  1. Existing competition from international and Indian brands
  2. Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options

The threats in the SWOT Analysis of Flying Machine are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Flying Machine SWOT analysis.

About Flying Machine

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Flying Machine Overview
Parent Company

Arvind Mills Pvt Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fasten your seat belt


Variety in apparel with an Italian touch

Flying Machine STP

Youngsters who are fashion conscious

Target Market

Urban youth from middle class


A brand that connects to the youngsters

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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