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Booker Group SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 05, 2023Read time:

Here is a detailed SWOT analysis of Booker Group covering strengths, weaknesses, opportunities and threats.

Booker Group Strengths

  1. Offers branded and private-label to over nearly 500,000 customers including independent convenience stores, grocers, leisure outlets, pubs and restaurants
  2. Approximately 18,000 product lines – branded and private label grocery products, fresh and frozen food, beer, wine, spirits, tobacco and non-food items
  3. Operates through more than 170 branches in UK providing free delivery services
  4. Strong presence in the foodservice channel and low-cost retailers   5. Strong focus on providing cost-effective meal solutions and better customer service.
  5. The group owns number of “own label brands” like Lichfields, Euro Shopper, etc.
  6. Acquisition of Makro C&C from Metro which helped it to increase its reach

Above are the strengths in the SWOT Analysis of Booker Group. The strengths of Booker Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Booker Group Weaknesses

  1. Brand dilution of own brands due to over-extension
  2. Slow expansion strategies: presence in relatively few countries despite being about 180 years old

These were the weaknesses in the Booker Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Booker Group Opportunities

  1. Unorganized Emerging markets can be targeted to increase the reach
  2. E-Commerce and M-Commerce are the medium not explored much to increase the revenue
  3. Growing health consciousness among consumers can led to higher sale of good quality product
  4. Reducing the number of overlapping brands and repositioning the brands

Above we covered the opportunities in Booker Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Booker Group Threats

  1. Rising Commodity prices can force to increase selling price
  2. Decline in number of small independent retailers
  3. High competition from other international players like Walmart

The threats in the SWOT Analysis of Booker Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Booker Group SWOT analysis.

About Booker Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Booker Group Overview
Parent Company

Booker Group


Food Wholesaling


Lifestyle and Retail

Tagline/ Slogan



UK’s largest cash and carry operator

Booker Group STP

Food Wholesalers

Target Market

Young, price-conscious


UK’s leading food wholesaler


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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