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Dell Mobiles SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: August 21, 2023Read time:

Here is a detailed SWOT analysis of Dell Mobiles covering strengths, weaknesses, opportunities and threats.

Dell Mobiles Strengths

  1. Windows 7 Platform
  2. Good build Quality
  3. Android OS

Above are the strengths in the SWOT Analysis of Dell Mobiles. The strengths of Dell Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dell Mobiles Weaknesses

  1. Higher price, fewer option of handsets
  2. Windows 7 is yet to anchor in mobile OS market
  3. Cheaper and more options available from competitors

These were the weaknesses in the Dell Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dell Mobiles Opportunities

  1. To capture the emerging market ofWindows 7 mobile phones

Above we covered the opportunities in Dell Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dell Mobiles Threats

  1. Lack of Aggressive marketing
  2. Window 7 is a comparatively new platform

The threats in the SWOT Analysis of Dell Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dell Mobiles SWOT analysis.

Read Similar SWOT analysis

About Dell Mobiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dell Mobiles Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Power to do more


Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones

Dell Mobiles STP

Mid-High End smart phones

Target Market

Businessmen, Young professionals


Most of these phones lie in between Smart phones and Tablet PCs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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