Kia Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 7753

SWOT Analysis of Kia Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kia Motors

Parent Company

Hyundai Kia Automotive Group


Passenger Cars, SUVs &trucks



Tagline/ Slogan

The power to Surprise


It is one of the top auto manufacturers in the world



Automobiles for personal and commercial use

Target Group

Middle and upper middle class


Reliable Passenger Cars for the masses

SWOT Analysis


1. One of South Korea’s largest Automobile producer

2. Among the top 5 Largest Automobile Manufacturer based on its sales
3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
4. Around 42,000 employees

5. Good product portfolio and strong brand presence

6. Has sales of nearly 1.5 million cars per year


1.Past recall of critical components like the Braking System was a concern
2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships
3.Has not expanded aggressively in terms of the geographic reach


1.Venture into emerging economies which a huge markets
2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia
3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector

4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia


1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares
2. The competitors have better design & technology thus having better differentiation




2. Honda

3. Nissan Motors


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