Maybach SWOT Analysis, USP & Competitors

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SWOT Analysis of Maybach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maybach

Parent Company

Daimler AG

Category

Luxury

Sector

Automobile

Tagline/ Slogan

Not so much a name as a philosophy

USP

Its Luxury Status & perception

STP

Segment

Premium and luxury automobile segment

Target Group

The very rich and affluent class

Positioning

Super premium luxury car

SWOT Analysis

Strengths

1. Strong Luxury status across the world
2. Owning it is more than just a status symbol
3. Being an aspirational luxury brand, it has a high brand recall
4. Not available in most countries shows its exclusivity

5. Imported from Stuttgart in Germany for all the customers in a Fully built format

Weaknesses

1. Has not been profitable in recent times
2.Its inability to leverage the Daimler group’s strengths

Opportunities

1. Since it has the Luxury perception it should venture in truly customized products
2.It should increase its focus on the Luxury aspect & more on the performance
3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers

Threats

1.Weak sales and competition from other luxury brands
2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically

Competition

Competitors

1. Rolls Royce
2. Bentley
3. Aston Martin


The table above concludes the Maybach SWOT analysis along with its marketing and brand parameters.

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