SWOT Analysis of Maybach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Not so much a name as a philosophy
Its Luxury Status & perception
Premium and luxury automobile segment
The very rich and affluent class
Super premium luxury car
1. Strong Luxury status across the world 2. Owning it is more than just a status symbol 3. Being an aspirational luxury brand, it has a high brand recall 4. Not available in most countries shows its exclusivity
5. Imported from Stuttgart in Germany for all the customers in a Fully built format
1. Has not been profitable in recent times 2.Its inability to leverage the Daimler group’s strengths
1. Since it has the Luxury perception it should venture in truly customized products 2.It should increase its focus on the Luxury aspect & more on the performance 3. It should bring in new models but make sure that they are practical as the Exelro had to be returned by many buyers
1.Weak sales and competition from other luxury brands 2. Worsening economic scenario can crush all hopes of Maybach’s revival as the economic crisis had hurt it sales drastically
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