Holden Cars SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5370
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SWOT Analysis of Holden Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holden Cars

Parent Company

General Motors

Category

Passenger Cars, SUV & crossovers

Sector

Automobile

Tagline/ Slogan

NA

USP

One of the most popular automobile brand in Australia and New Zealand

STP

Segment

Automobiles for all segments

Target Group

Middle and upper middle class individuals

Positioning

Strong & reliable high performance cars

SWOT Analysis

Strengths

1. Founded in 1856 in Australia shows the legacy of the brand
2. Over 6000 Employees
3. Known as the Australian Car maker specializing in SUV & Minivans
4. Strong brand image esp. in Australia & New Zealand

5. Strong backing of General Motors has added more momentum to growth of the brand

Weaknesses

1. Strongly a regional player with strong presence only in Australia & New Zealand
2. Global presence and market share is negligible compared to other automobile manufacturers

Opportunities

1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
2. They can explore the emerging markets of Asia other than China & Africa
3. They can look to develop their own models with help of its parent GM

Threats

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Competition

Competitors

1. Nissan Motors

2. Renault
3. Honda

4. Toyota
5. Hyundai Motors



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