NatWest SWOT Analysis
NatWest is one of the leading brands in the banking & financial services sector. NatWest SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of NatWest:
Quick Glance:
NatWest Strengths
- Diversified Banking Solutions
- State of art I.T infrastructure
- Customer Satisfaction is the focus of all functions
- Aggressive Marketing and brand presence
- NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain
- Has over 7 million customers and 850,000 small business accounts
- NatWest was associated in sponsoring major sports events
Above are the strengths in the SWOT Analysis of NatWest. The strengths of NatWest looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
NatWest Weaknesses
- Controversies related to internal audits damaged brand Image
- Less global penetration
These were the weaknesses in the NatWest SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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NatWest Opportunities
- Growing Forex market
- Expansion in emerging economies
Above we covered the opportunities in NatWest SWOT Analysis. The opportunities for any brand can include prospects of future growth.
NatWest Threats
- Stringent economic policies world over
- Highlycompetitive environment
- Stringent Govt policies and fluctuating financial markets
The threats in the SWOT Analysis of NatWest are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the NatWest SWOT analysis.
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About NatWest
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| NatWest Overview | |
|---|---|
| Parent Company |
Royal Bank of Scotland Group |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Helpful Banking |
| USP |
NatWest is the largest retail and commercial bank in the UK |
| NatWest STP | |
| Segmentation |
Business and Private Banking |
| Target Market |
Enterprises and individual investors |
| Positioning |
Complete Banking and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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