Standard Chartered Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 9867
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SWOT Analysis of Standard Chartered Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Standard Chartered Bank

Parent Company

Standard Chartered Bank

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Leading the way in Asia, Africa and the middle east

USP

Strong presence in Asian and African Markets

STP

Segment

Merchant and Personal Banking

Target Group

Enterprise and individual investors

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Inclusion of social and environmental development with economic growth
2. Aggressive Advertising
3. Leaders in Asia Pacific and Africa

4. Globally it has over 80,000 employees
5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management
6. Sponsors of major sports events and teams

Weaknesses

1.  Lesser emphasis on Small enterprises
2. Less penetration in emerging economies like India, China etc

Opportunities

1.  Growing Forex market
2.  Global expansion in countries across the world
3. Mergers and Acquisitions of smaller institutions

Threats

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt policies and global financial crises

Competition

Competitors

1.  ABN AMRO
2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas

7. HSBC

8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley

11. UBS AG



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