UBS SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3834
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SWOT Analysis of UBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UBS AG

Parent Company

Union bank of Switzerland and  Swiss Bank Corporation

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

You and us; Here today. Here tomorrow

USP

Strong global presence

STP

Segment

Merchant and Personal Banking

Target Group

Enterprises and individual investors

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Solid Franchise model
2. Strong Investment portfolio
3. Considered as the world's second largest manager of private wealth assets
4. Has over 80,000 employees and present in over 50 countries
5. Service offered are Investment Banking. Investment Management

Wealth Management, Private Banking, Corporate Banking, Consumer Banking, Mortgages, Credit Cards

Weaknesses

1.  Trader scam controversies

2. U.S tax evasion controversies have dented its brand image
3. Lack of presence in the global market as compared to other leading banks

Opportunities

1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in retail banking in emerging economies

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt policies and global financial crises

Competition

Competitors

1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. Standard Chartered Bank



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