New York Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3928
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SWOT Analysis of New York Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Life Insurance

Parent Company

New York Life Insurance Company (NYLIC)

Category

Life and Health Insurance

Sector

Financial Institutions

Tagline/ Slogan

The company you keep

USP

Max New York life insurance provides life insurance solutions, children's plan and retirement solution

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A company that believes in uilding relationships with customers

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Major life-insurance provider
3.Stable and growing revenue

Weaknesses

1.Direct access to equity-capital lacking
2.Lacking extensive global services
3.Limited global operations as compared to competitors

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Asset management sector
4.New emerging markets

Threats

1.Changing govt regulations and financial crisis like recessions
2.Increase in insurance frauds
3.Stiff competition in the market

Competition

Competitors

1.AIG
2.AON
3.Allianz
4.AXA Group
5. Delphi Financial Group
6.MetLife
7.Allstate



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