Central Bank of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3937
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SWOT Analysis of Central Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Central Bank of India

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Build A Better Life Around Us

USP

First “Swadeshi bank”

STP

Segment

Personal and commercial Banking

Target Group

Educated Youth segment

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1. Large network across India
2. Expertise in small and medium enterprise banking
3. Active in Government schemes for  agro based and small scale industries
4. The bank has 3,500 branches and 270 extension counters across 27 Indian states

Weaknesses

1. Personal banking in growing stage

2. Less international presence

3. Low advertising and brand presence

Opportunities

1.Initiative for self-employment amongst youth
2. Favourable Government schemes

Threats

1. Fluctuating economic scenarios
2.Highly competitive environment
3. Policies of the government

Competition

Competitors

1. SBI
2. IDBI Bank

3. Allahabad bank
4. Canara Bank


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