SWOT Analysis of Aviance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Aviance is an exquisite range of high technology, high performance expert beauty solutions for today’s progressive woman
Personal Care Beauty Products - Skin care and Hair care
Today’s Progressive Women
Aviance enables women actualize their unique potential through expert customized beauty solutions
1. The Aviance range of beauty solutions include customized skincare, haircare and a wide range of cosmetics 2. Developed using Unilever’s advanced technology to deliver results can be seen 3. Aviance products are brought to women with professional beauty advise from trained Aviance Consultants 4. Availability of wide range of beauty products catering to all beauty care needs for a woman (hair care, skin care, color cosmetics etc) 5. Aviance products are available around the world including Asia, Latin America and the Middle East 6. Uses a multi-level marketing in India, Srilanka and Bangladesh
1. Market restricted to only urban areas. No presence of such products in semi-urban or rural areas of the country 2. Caters to only the premium category of cosmetics. Not many varieties for the masses
1. Target greater market penetration into untapped semi-urban areas and creating further new markets 2.Making use of effective HUL distribution system to further increase coverage area
1. Highly competitive cosmetics market 2.Many international players also present in this market segment 3. No presence beyond urban markets can limit the growth rate
Browse marketing analysis of more brands and companies similar to Aviance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.