Procter and Gamble SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 27326
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SWOT Analysis of Procter and Gamble with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Procter and Gamble (P&G)

Parent Company

Procter and Gamble (P&G)

Category

Consumer Products

Sector

FMCG

Tagline/ Slogan

Touching lives improving life

USP

One of the oldest and most stable consumer products company spread over 180 countries

STP

Segment

Products and services for daily needs

Target Group

Every household especially the middle class

Positioning

P&G products are used by its customers to improve their lives

Product Portfolio

Brands

Consumer Products

1.Gillette Mach3    2.Gillette Vector         3.Gillette 7 o clock
4.Oral B                 5.Duracell                     6.Ariel
7.Tide                    8.Pantene                     9.Head & Shoulders
10.Rejoice            11.Pampers                  12.Covergirl
13.Wella              14.Olay Natural White  15.Olay Total Effects

SWOT Analysis

Strengths

1. P&G has over 300 brands globally which are available in over 180 countries
2. Over 125,000 people are employed in P&G globally
3. It has around 24 brands which have annual sales over a billion dollars
4. Its brand have a high recall, high visibility due to excellent marketing and adveritisng
5, P&G has operations in over 80 countries
6. P&G brand has also contributed as sponsors in major sporting and entertainment events

Weaknesses

1. Fake products sold under the name of their brands
2. Its products have stiff competition from big domestic players and international brands

Opportunities

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Competition

Competitors

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. ITC Limited

7. Dabur India



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