1. P&G has over 300 brands globally which are available in over 180 countries 2. Over 125,000 people are employed in P&G globally 3. It has around 24 brands which have annual sales over a billion dollars 4. Its brand have a high recall, high visibility due to excellent marketing and adveritisng 5, P&G has operations in over 80 countries 6. P&G brand has also contributed as sponsors in major sporting and entertainment events
1. Fake products sold under the name of their brands 2. Its products have stiff competition from big domestic players and international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products
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