Sonic Drive-In SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4538
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SWOT Analysis of Sonic Drive-In with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sonic Drive-In

Parent Company

Sonic Drive-In

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

America’s Drive-In

USP

Drive-in fast food restaurant with speedy service from friendly carhops and wide range of menu items

STP

Segment

People who need to have quick fast food on the go

Target Group

Middle class kids, youth, especially people or families on the move

Positioning

A fast service, drive-in restaurant with friendly carhops (occasionally on roller skates), basically a fun place

SWOT Analysis

Strengths

1.An experience of around 60 years
2.Nationwide presence in U.S. with around 3600 locations
3. Popular for its quick service and fun culture
4. Friendly carhops, sometimes serving on roller skates

5.A wide range of menu items to choose from

6.Strong brand recall

7.Customer loyalty

8.Strong supply chain network

9.Effective advertising through popular television commercials

Weaknesses

1.Large area required to start new restaurants
2.Presence only in U.S. and no global presence

Opportunities

1.Expansion in other western countries and Europe
2.Increase the menu items to attract more customers

3.Acquisition to increase market share

Threats

1.Competition from other brands which have far better reach
2.Low entry barriers
3.Fluctuations in cost of raw materials

4.People are looking for healthier food options

Competition

Competitors

1.McDonald's
2.Wendys Company
3.Burger King



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