Lays SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 14856
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SWOT Analysis of Lays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lays

Parent Company

Pepsi

Category

Wafers

Sector

Food Products

Tagline/ Slogan

Be a little Dillogical; No one can eat just one;

USP

Tasty waters for the youth with huge number of flavors

STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

People who are successful yet are down to earth

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

3. Loyal Customers

Weaknesses

1.Health conscious people avoid High fat and cholesterol in potato wafers

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.More Flavors as compared to Bingo

Threats

1.Threat from local substitute snacks

2.Boycott by health conscious people

3.Availability of healthy products

Competition

Competitors

1.Kurkure

2.Bingo

3.Haldirams

4.Parle Wafers

5.Diamond Wafers

6.Piknik

7.Local No frills wafers



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