John Deere & Company SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 11021
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SWOT Analysis of John Deere & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

John Deere & Company

Parent Company

John Deere

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Nothing runs like a Deere

USP

John Deere believes in highest ethics, rigorous regulatory compliance, and the deepest desire to develop and promote fairness in public policies and practices

STP

Segment

For those who operate in three segments: Agriculture and turf segment, Construction and forestry segment and Equipment financial services segment

Target Group

For Customers expecting  integrity, quality, commitment, and innovation

Positioning

Deere has never outgrown, nor forgotten, its founder's original core values whichdetermine the way they work, the quality they offer, and the unsurpassed treatment you get as a customer, investor, employee

SWOT Analysis

Strengths

1. Diverse product portfolio
2. An excellent Customer Relationship Management (CRM) system
3. Strong Financial Position
4. A High Asset Leverage

5. Has an employee base exceeding 55,000

6. It is a leader in agricultural equipment, construction and. And forestry heavy equipment

Weaknesses

1.Limited global brand awareness and penetration compared to a few industry leaders
2.The obligations of its IT communications and network turn out to be more compound and bigger by the day

Opportunities

1.  Deere’s capability to quickly budge into fresh rising market
2. Its present current policy of expansion and the supporting changes in Asia, Europe, and East have presented many fresh market places for them to compete in

3. Collaborations and tie-ups with global companies

Threats

1.Deere will be forced to reduce its attention on further established market places, for example the U.S and will sprint the danger of down market share to very active competitors inside them
2.Labor and workforce issues
3. Economy, interest rates and Government Regulations

Competition

Competitors

1. Kubota Corp. Japan
2. CNH Global N.V.
3. Caterpillar



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