Mahindra & Mahindra SWOT Analysis

Published in Automobiles category by MBA Skool Team

Mahindra & Mahindra is one of the leading brands in the automobiles sector. Mahindra & Mahindra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mahindra & Mahindra:

Mahindra & Mahindra Strengths

  1. Mahindra has been one of the strongest brands in the Indian automobile market
  2. Mahindra group give employment to over 110,000 employees
  3. Excellent branding and advertising, and low after sales service cost
  4. Sturdy SUV’s good for Indian roads and off-road terrain

Above are the strengths in the SWOT Analysis of Mahindra & Mahindra. The strengths of Mahindra & Mahindra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mahindra & Mahindra Weaknesses

  1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan

These were the weaknesses in the Mahindra & Mahindra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mahindra & Mahindra Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future
  2. Tapping emerging markets across the world and building a global brand
  3. Fast growing automobile market
  4. Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments

Above we covered the opportunities in Mahindra & Mahindra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mahindra & Mahindra Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices
  3. Intense competition from global automobile brands
  4. Substitute modes of public transport like buses, metro trains etc

The threats in the SWOT Analysis of Mahindra & Mahindra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mahindra & Mahindra SWOT analysis.

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About Mahindra & Mahindra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mahindra & Mahindra Overview
Parent Company

Mahindra
Category

Sedans, SUV’s, Two-wheelers
Sector

Automobiles
Tagline/ Slogan

Rise; Every 2 minutes a Mahindra is born
USP

Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains
Mahindra & Mahindra STP
Segmentation

Complete automobile segment including sedans & SUV’s
Target Market

Young executives from the upper-middle income bracket
Positioning

A brand which promotes new thinking, accepts no limits and drives positive change
Mahindra & Mahindra Product Portfolio
Brands

1. Mahindra Bolero 2. Mahindra Renault Logan

3. Mahindra Scorpio 4. Mahindra Verito

5. Mahindra Xylo

The above mentioned brands are the prominent products under the Mahindra & Mahindra product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Mahindra & Mahindra. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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