Volvo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 10876
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SWOT Analysis of Volvo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo

Parent Company

AB Volvo

Category

Sedan, SUV

Sector

Automobiles

Tagline/ Slogan

Volvo. For life

USP

Manufacturer of cars reputed for their safety standards and classic style quotient

STP

Segment

Sedan, SUV Segment

Target Group

High ended young business executives preferring luxurious and safe cars

Positioning

Positioned as the safest cars to drive by adding innovative safety features

Product Portfolio

Brands

1. Volvo C70                            2. Volvo S80
3. Volvo XC90

SWOT Analysis

Strengths

1.Efficient and world class safety standards

2. A high inclination towards maintaining quality of driving experience
3. Offers variants of car models to suit the customer preferences
4. Attracts elite class with its elegant as well as classic style
5. Volvo has over 100,000 employees globally
6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks

Weaknesses

1. Limited penetration middle income segment due to high price especially in the emerging economies

2.Unable to create a huge market share in high priced cars due to presence of global automobile giants

Opportunities

1.Expanding Automobile market

2. Acquiring more market share in integrating with current entities involved in automobile business

3.The increasing per capita income and purchasing power

Threats

1.Dominance of big international automobile companies

2. Improved and innovative features included by competitors
3. Increasing usage of government transport and high fuel costs

Competition

Competitors

1. BMW
2.Audi

3. Mercedes Benz



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