OLX SWOT Analysis, USP & Competitors

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SWOT Analysis of OLX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OLX

Parent Company

Naspers

Category

Ecommerce

Sector

Classifieds

Tagline
Keemat bhi, Kuch Keemti Bhi!; Phone ko Sell Phone banao

USP

Brand awareness and visibility

STP

Segment

Low-middle income customers

Target Group

Price sensitive, low-middle income customers

Positioning

Faciliates buying and selling of a plethora of goods

SWOT Analysis

Strengths

1. It is present in over 100+ countries, and thus have great learning curve.

2. It receives around 1.5 billion page views in a month, which gives a hint of its brand visibility in India.

3. Strong backing by Naspers which has experience in working with ecommerce giants

4. Strong advertising campaigns have made olx really popular among television viewing audience.

5.  OLX has strong positioning in vehicle category with around 850 million page views a month.

6. According to certain reports, OLX is a market leader in C2C business in India.

7. Strong advertisements through TVCs, prinbt and online media

Weaknesses

1. Lack of strong features to convert non-internet users as potential clients.

2. Intense competition means limited ROI considering huge investments in marketing

Opportunities

1. Diversification of its portfolio to include various other subcategories.

2. Setting up of offline/kiosks to increase its brand awareness as well to acquire new  customers.

Threats

1.Funding of competitors like Quickr by investors.

2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.

Competition

Competitors

1.Quickr

2.Click.in



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