CA technologies SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2268
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SWOT Analysis of CA technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CA technologies

Parent Company

CA technologies

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Agility made possible

USP

Creates software which runs in different environment like mainframe, distributed, virtualized and cloud.

STP

Segment

Industries use IT software and solution.

Target Group

Large enterprises

Positioning

Provides the Information technology software which works on different environments.

SWOT Analysis

Strengths

1. One of the major providers of Information technology software, CA Technologies claims that its software is used by a majority of the Forbes Global 2000 companies
2. Strong Operating performance
3. Strong presence in job scheduling software market
4. Company has employee strength of over 13000

5. More focus on innovation and R&D. Company holds more than 400 patents worldwide and has more than 700 applications for patents in pipeline.
6. Has a global presence in over 45 countries

Weaknesses

1. Highly depended on Mature market
2. Dependence on third party operators

Opportunities

1. Acquisition to support of cloud computing strategy
2.Emerging SaaS (software as a service) market

Threats

1. Intense competitions in the sector
2. US economic slowdown
3. Technology changes and product defects

Competition

Competitors

1. Microsoft
2. IBM
3. BMC software



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