Salesforce.com SWOT Analysis, USP & Competitors

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SWOT Analysis of Salesforce.com with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sales force.com

Parent Company

Sales force.com

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Success on Demand; Salesforce.com – Success. Not Software

USP

Company is best known for its CRM products and Cloud Platform

STP

Segment

Enterprises Seeking Ondemand CRM product and Cloud services

Target Group

Big and Medium enterprises

Positioning

Number one in Ondemand CRM

SWOT Analysis

Strengths

1. Leadership in OnDemand Cloud Hosted CRM

2. Strong customer base more than 1 million around the world.

3. Increasing focus on research and development capabilities

4. Cloud computing services are gaining importance.

5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606.

Weaknesses

1. High concentration of customer base
2. Strong competition

Opportunities

1. Strategic Acquisition like InStranet
2. Alliance with google.com
3. Growing on-Demand market for CRM software

Threats

1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues

3. Regulatory Issues like data should be on shores

Competition

Competitors

1. Oracle's Siebel CRM

2. SAP

3. Sage Group

4. Microsoft Dynamic CRM


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