Lululemon Athletica SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 16759
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SWOT Analysis of Lululemon Athletica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lululemon Athletica

Parent Company

Lululemon Athletica

Category

Athletic clothing retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Jealousy works the opposite way you want it to

USP

Yoga apparel for people to live long, healthy and fun lives

STP

segmentation

Sports ,health cautious men and women

Target Group

Urban upper middle class individuals

Positioning

Exclusive quality in sports and yoga apparel

SWOT Analysis

Strengths

1. The company is continuously producing new styles of sports apparel for men and women.

2. It is joining up with fashion designers to produce new clothing styles and widen their product lines

3. The company has its presence at over 140 locations

4. The employee base is nearly 3,000

5.  Good advertising and marketing of the brand

Weaknesses

1.Limited global penetration despite high quality apparels

2. Brand recall is less as compared to international players

Opportunities

1. The world sports apparel industry is expected increase manifold

2. The market is driven by a trend toward healthier, more active lifestyles, with older demographics and women becoming more active

3. Better reach and penetration into emerging economies

Threats

1. Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names

2. Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious shoppers

Competition

Competitors

1.Canada Goose

2.Kuusport

3.Bauer hockey

4.Cooper Canada



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