Rite Aid SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2834
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SWOT Analysis of Rite Aid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rite Aid

Parent Company

Rite Aid Drug Corporation

Category

Drug Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Celebrating 50 years of community wellness; With us its personal

USP

One of the largest drug retailer in US

STP

Segment

Pharma retail chain segment

Target Group

Middle income households

Positioning

A trusted drug store that caters to all the health and wellness needs

SWOT Analysis

Strengths

1. It operates more than 4,800 stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates.
2. Significant presence online
3. A highly popular customer loyalty programme wellness+
4. Strategic partnership with other brands

5.Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S.

Weaknesses

1.Declining market shareand Low sales productivity
2.Huge long term debt and a incurring operating losses
3.Poor private label equity

Opportunities

1.Private label growth
2.Expanding drug market in  US due to ageing propulation

Threats

1.Competitive pressure from pharmacies and other channels
2.Shortage of qualified pharmacists

Competition

Competitors

1.CVS Pharmacy
2. Walgreens
3.Shoppers Drug Mart



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