SWOT Analysis of Rite Aid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Rite Aid Drug Corporation
Lifestyle and Retail
Celebrating 50 years of community wellness; With us its personal
One of the largest drug retailer in US
Pharma retail chain segment
Middle income households
A trusted drug store that caters to all the health and wellness needs
1. It operates more than 4,800 stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs over 100,000 associates. 2. Significant presence online 3. A highly popular customer loyalty programme wellness+ 4. Strategic partnership with other brands
5.Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S.
1.Declining market shareand Low sales productivity 2.Huge long term debt and a incurring operating losses 3.Poor private label equity
1.Private label growth 2.Expanding drug market in US due to ageing propulation
1.Competitive pressure from pharmacies and other channels 2.Shortage of qualified pharmacists
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