MSN SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2194
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SWOT Analysis of MSN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MSN

Parent Company

Microsoft

Category

Website- Search Engine

Sector

Media and Entertainment

Tagline/ Slogan

More than an impression

USP

An assortment of internet sites and services provided by Microsoft

STP

Segment

Internet utilizing computer users

Target Group

Internet users inclined towards multimedia and internet users through dial-up connection

Positioning

Positioned as a dial-up internet service provider and assortment of websites as well as multimedia services

SWOT Analysis

Strengths

1.One of the early market entrants with strong backing of brand Microsoft
2. Constant expansion of services offered
3. Offers a wide range of services like messenger, news, search etc.
4. A wide customer base early entry and trusted parent company
5. One of the most all-time popular internet website
6. Services like HotMail, MSN Messenger, MSN Explorer are popular sub-brands of MSN

Weaknesses

1. No key differentiator feature compared to competitors
2.Absence in physical markets leading to restricted reach to masses
3. Unable to include innovative advancements

Opportunities

1. The markets devoid of internet
2.Integrating more social websites and mobile service providers
3.The present customers of Microsoft products and services

Threats

1. Competitors present in the market
2.Upcoming dedicated websites single service like e-mail or news
3. New innovations in contemporary competitors

Competition

Competitors

1.Google
2.Yahoo

3. AOL



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