Posted in Media & Entertainment, Total Reads: 2350
SWOT Analysis of MSN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website- Search Engine
Media and Entertainment
More than an impression
An assortment of internet sites and services provided by Microsoft
Internet utilizing computer users
Internet users inclined towards multimedia and internet users through dial-up connection
Positioned as a dial-up internet service provider and assortment of websites as well as multimedia services
1.One of the early market entrants with strong backing of brand Microsoft 2. Constant expansion of services offered 3. Offers a wide range of services like messenger, news, search etc. 4. A wide customer base early entry and trusted parent company 5. One of the most all-time popular internet website 6. Services like HotMail, MSN Messenger, MSN Explorer are popular sub-brands of MSN
1. No key differentiator feature compared to competitors 2.Absence in physical markets leading to restricted reach to masses 3. Unable to include innovative advancements
1. The markets devoid of internet 2.Integrating more social websites and mobile service providers 3.The present customers of Microsoft products and services
1. Competitors present in the market 2.Upcoming dedicated websites single service like e-mail or news 3. New innovations in contemporary competitors
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