NBC International SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 393
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SWOT Analysis of NBC International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NBC International

Parent Company

Comcast Corporation

Category

Commercial broadcast television and radio network

Sector

Media

Tagline/ Slogan

More Colorful

USP

Leading production and marketing house of entertainment, news, and information products and services

STP

Segment

All sections across all demographics

Target Group

Capture wide audience across all sections

Positioning

A one stop place for news, entertainment, movies, music etc.

SWOT Analysis

Strengths

1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing

2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 
3. Its news & media content is highly trusted by the US audience which it caters to
4. With its acquisition by Comcast, it gives both the options to expand in untapped markets across US

5. NBC owns and operates eleven stations and nearly 200 affiliates throughout  US

Weaknesses

1. NBC operates in just a single market - US market

2. Due to increased number of networks, the company has experienced drop in revenues in recent time
3. Its inability to utilize its brand name effectively has also been a problem

Opportunities

1. It can expand globally as it is a well-known brand even outside US

2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets
3. Acquisitions to expand its consumer base can also help, it will also help in reducing competition

Threats

1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms
2. Loss in revenues incurred by piracy of its channels and illegal streaming over internet
3. Fierce competition in the ad sales and viewership amongst the major TV channels

Competition

Competitors

1. ABC networks
2. CBS
3. FOX



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